Consumer Health in Nigeria
The consumer health market in Nigeria remains severely impacted by high inflation, following a sharp rise in fuel costs and currency depreciation in 2023. Import-dependent categories like vitamins and dietary supplements have faced even stronger price hikes, although even categories dominated by locally manufactured items, such as analgesics, have seen massive price increases. As a result, essential products with a broad range of affordable options, such as adult acetaminophen and antacids, have...
Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Nigeria
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN NIGERIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures have negative impact on performance
- Adult acetaminophen leads growth
- New product development remains muted in 2024
- PROSPECTS AND OPPORTUNITIES
- Expected economic recovery will drive stronger demand
- Adult acetaminophen will be key driver of growth
- High unit prices will remain a strong feature of the market
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures and rising prices impact consumer demand
- Medicated confectionery and paediatric cough/cold remedies see strong performances
- Local brands outperform their international competitors amid ongoing economic challenges
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for cough, cold and allergy remedies, supported by an improving economy
- Growing child population will boost demand for paediatric cough/cold remedies
- Local production is expected to increase in bid to moderate prices
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Negative economic conditions impact digestive remedies
- Antacids see strongest performance
- New product development remains limited, due to challenging economic conditions
- PROSPECTS AND OPPORTUNITIES
- Strong scope for growth as economy improves and consumers become more informed about the benefits of digestive remedies
- Antacids will show especially strong performance
- Competition from lower-priced variants to increase as inflationary pressures continue to drive up unit prices
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures continue to impact on demand
- Vaginal and topical antifungals perform strongly, due to their perceived essential status
- Companies focus on smaller pack sizes
- PROSPECTS AND OPPORTUNITIES
- Improving economic conditions, combined with demographic changes will boost overall demand
- Topical antifungals, vaginal antifungals and topical germicidals/antiseptics will lead category growth
- Affordability will continue as major concern of manufacturers
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN NIGERIA
- 2024 DEVELOPMENTS
- SLEEP AIDS IN NIGERIA
- 2024 DEVELOPMENTS
- High stress levels support demand for sleep aids but sales remain insignificant
- PROSPECTS AND OPPORTUNITIES
- Acceptance of sleep aids may lead to value growth but natural alternatives pose competition
- EYE CARE IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Unaffordable prices and low levels of awareness limit demand for eye care
- Standard eye care sees stronger performance, driven by rising levels of awareness, although inflationary pressures limit volume demand
- Urban consumers exhibit greater understanding of eye health
- PROSPECTS AND OPPORTUNITIES
- Growth opportunities for eye care over the forecast period
- Standard eye care will continue as key driver of demand
- Marketing initiatives aimed at raising awareness will be a major manufacturer focus
- CATEGORY DATA
- Table 37 Sales of Eye Care by Category: Value 2019-2024
- Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary conditions impact performance of wound care in 2024
- Sticking plasters/adhesive bandages will see stronger performance
- Beiersdorf leads increasing fragmented landscape
- PROSPECTS AND OPPORTUNITIES
- Improved economic conditions will drive stronger demand
- Gauze, tape, and other wound care has scope to expand, due to growing awareness and increase in need for post-surgery care
- Local players to focus on partnerships with international brands to widen their product ranges
- CATEGORY DATA
- Table 43 Sales of Wound Care by Category: Value 2019-2024
- Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic conditions impact sales of vitamins
- Multivitamins and vitamin C see strongest performances
- Diverse range of offerings cater to low- and upper-income consumers
- PROSPECTS AND OPPORTUNITIES
- Growing focus on preventative healthcare will help to drive performance as economy improves
- Vitamin C and multivitamins will continue to lead category performance
- Premium brands will perform well, driven by upper-income consumer base
- CATEGORY DATA
- Table 49 Sales of Vitamins by Category: Value 2019-2024
- Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising unit prices drive strong value growth as volumes decline
- Combination dietary supplements lead growth
- Smaller brands offer affordable alternatives
- PROSPECTS AND OPPORTUNITIES
- Strong growth for dietary supplements amid rising health awareness
- Strong demand for fish oils and combination dietary supplements
- Local brands have considerable scope for expansion
- CATEGORY DATA
- Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures and prevailing cultural norms have negative impact on performance
- Weight supplements are increasingly valued for their convenience
- Direct sellers face ongoing challenges
- PROSPECTS AND OPPORTUNITIES
- Rising awareness on health and wellness will boost performance, given rising incidence of obesity-related illnesses
- Weight loss supplements and meal replacement products will lead growth
- Wider range of brands to cater to a diverse range of income segments will boost demand
- CATEGORY DATA
- Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN NIGERIA
- 2024 DEVELOPMENTS
- Rising interest in sporting activities expands the consumer base for sports nutrition
- High price points lead sport nutrition to be popular among affluent consumers
- International players drive sales as the landscape lacks local options
- PROSPECTS AND OPPORTUNITIES
- Rising interest in health and wellness drives sales across the forecast period
- Consumer awareness campaigns to fuel significant sales
- E-commerce drives sales as social media plays an increasing role
- HERBAL/TRADITIONAL PRODUCTS IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary conditions have negative impact on performance
- Herbal/traditional topical analgesics benefit from being relatively affordable
- Launch of innovative Salonpas Pain Relief Patch generate additional consumer interest
- PROSPECTS AND OPPORTUNITIES
- Economic recovery and improved consumer spending power will boost demand
- Herbal/traditional cough cold and allergy remedies will lead growth
- Direct sellers poised to rebound as economic conditions improve
- CATEGORY DATA
- Table 69 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 70 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 73 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 74 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressures impact performance in 2024
- Paediatric analgesics performs well, due to their essential status
- Benylin Paediatric Syrup suffers product recall, while local brands see strong performance
- PROSPECTS AND OPPORTUNITIES
- Improved economic conditions and increase in child population will drive future growth
- Paediatric vitamins and dietary supplements will lead growth as rising levels of health awareness boost demand
- Maintaining affordability will be key challenge for brands
- CATEGORY DATA
- Table 75 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 77 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 78 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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