Consumer Health in Morocco
In 2024, Morocco's consumer health industry faces a mix of challenges and advancements. The lingering effects of inflation continue to weaken purchasing power, despite government measures such as VAT exemptions and cuts in import duties. While Morocco has managed to avoid the direct foreign exchange issues faced by other nations, the global economic climate still exerts pressure.
Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Morocco
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN MOROCCO
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by: Value Category2019-2024
- Table 4 Sales of Consumer Health by: % Value Growth Category2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by: Value Category2024-2029
- Table 11 Forecast Sales of Consumer Health by: % Value Growth Category2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN MOROCCO
- KEY DATA FINDINGS
- 2024DEVELOPMENTS
- Price sensitivity remains prevalent among Moroccan consumers in 2024
- Medical professionals as trusted advisors
- Players invest in packaging and branding
- PROSPECTS AND OPPORTUNITIES
- Solid growth forecast for overall category
- Natural and herbal trends to persist, while health authorities focus on education
- Government initiatives should encourage local production
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Generics appeal to price-sensitive consumers, while increased allergens support growth of specific segments
- NSAIDs see continued high use despite natural and herbal trends
- Cough remedies containing pholcodine are banned
- PROSPECTS AND OPPORTUNITIES
- Rising living costs will continue to influence purchasing decisions, with growth driven by self-medicating trend
- Consumers will show greater interest in natural and herbal remedies as health authorities strive to communicate potential dangers of medicine misuse
- Global challenges and local policy changes to impact category progress
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Diverse consumer preferences when selecting digestive remedies
- Maphar and Laprophan maintain overall leadership in 2024
- Cultural habits and economic constraints drive purchasing decisions
- PROSPECTS AND OPPORTUNITIES
- Emerging popularity of probiotics amid category-wide growth
- Natural and herbal trend offers further growth potential
- Increased player focus on innovation and local production, with food poisoning frequency supporting sales
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Brand reputation remains important to local consumers
- Betadine and Systral-C remain popular brands from leader Laprophan
- Skincare practices influenced by local culture
- PROSPECTS AND OPPORTUNITIES
- Rising incidence and severity of skin issues bodes well for dermatologicals
- Greater demand for natural and herbal products, while e-commerce gains traction
- Increased image-consciousness to become key growth driver
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Tobacco tax pushes up cost of smoking
- Niche category with products suffering limited availability
- Low levels of awareness hinder growth
- PROSPECTS AND OPPORTUNITIES
- OTC solutions offer growth potential amid rising tobacco taxes and expanding consumer base
- Alternatives to patches will become more widely available
- Health concerns should help soften competitive threat from vaping
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Solid growth for sleep aids in 2024
- Limited access to mental health services drives demand
- Price sensitivity remains prevalent, and traditional remedies remain popular
- PROSPECTS AND OPPORTUNITIES
- OTC and herbal sleep aids set to see strong growth
- Increasing interest in natural and herbal solutions
- Challenges remain despite positive outlook
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Eye care benefits from multitude of growth drivers
- Promopharm remains outright leader
- Economic stress continues to impact development, while allergy eye care benefits from environmental factors
- PROSPECTS AND OPPORTUNITIES
- Eye care set to see further growth
- Educational initiatives should encourage more self-medication for eye problems
- Players to invest more in natural positioning
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Active lifestyles offer growth opportunities for wound care
- URGO and Comed maintain leadership though competition intensifies
- Price sensitivity influences demand
- PROSPECTS AND OPPORTUNITIES
- Demographic and lifestyle changes will continue to boost category performance
- Greater hygiene-consciousness post-pandemic bodes well for wound care
- More players to introduce bioactive products
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Focus on preventive health measures supports category expansion
- Bayer and Laboratoires Laprophan continue to lead vitamins overall
- Vitamin C maintains popularity
- PROSPECTS AND OPPORTUNITIES
- Expansion of preventative healthcare to direct progress
- Multivitamins set to remain popular
- Competition from fortified foods just one factor that may potentially weaken demand
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising health consciousness is boosting dietary supplements in 2024
- Imported US and European brands threaten leading players
- Ginseng continues to post rapid growth, while price sensitivity impacts purchasing decisions
- PROSPECTS AND OPPORTUNITIES
- Expansion of preventative healthcare set to drive demand
- Regulatory changes leading to short-term challenges and long-term benefits
- Protein supplements likely to see new insect-based products
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising obesity rate fuels demand
- Laboratoires Forté Pharma retains overall lead in 2024
- Price sensitivity remains critical influence on purchasing decisions
- PROSPECTS AND OPPORTUNITIES
- Robust growth projected for forecast period
- Rise in alternative methods limits growth
- Further distribution gains expected for e-commerce channel
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price sensitivity still high, while sports protein powder continues its steady rise
- Weider Global Nutrition maintains leadership
- Affordability and gym access remain issues for some
- PROSPECTS AND OPPORTUNITIES
- Consciousness concerning health and image will continue to rise, supporting future sales
- Increased regulatory oversight set to strengthen trust in safety and efficacy standards
- More domestic producers to enter the competition
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Shift away from active ingredients boosts demand for herbal products
- Mondelez Maroc maintains overall lead amid high levels of fragmentation
- Cultural impact on product usage
- PROSPECTS AND OPPORTUNITIES
- Preventative healthcare trend will continue to support category expansion
- Government policies to strengthen trust among consumers
- Bee- and cannabis-derived products offer potential for greater growth
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High birth rates and rising health awareness among parents push growth in 2024
- Maphar Laboratoires continues to lead overall paediatric consumer health
- Paediatric vitamins and dietary supplements still ahead of the rest
- PROSPECTS AND OPPORTUNITIES
- Rising awareness about paediatric self-medication offers further growth potential
- Persistent shift towards herbal variants
- E-commerce set to see further gains, though pharmacies will remain dominant distribution channel
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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