Consumer Health in Middle East and Africa

Consumer Health in Middle East and Africa

Although high inflation and currency devaluations were still impacting a number of countries in Middle East and Africa in 2024, the consumer health performance improved in this year in real value terms. Some consumers, unable to afford visits to a doctor will instead ask their local pharmacist’s advice on what to take based on their symptoms as they self-medicate to save money. Preventative healthcare is also helping boost sales of products like vitamins and dietary supplements.

Euromonitor International’s Consumer Health in Middle East and Africa global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.