Consumer Health in Mexico
Consumer health is set to continue to see solid retail current value growth in Mexico in 2024. OTC is expected to continue growing strongly in this year, as these products are available in different channels, including pharmacies, supermarkets, convenience stores, and even small local grocers, which makes them easily accessible to the population. It is common for Mexican consumers not to go to the doctor for flu, or pain that they believe to be muscular, for example. Consumers search for OTC pro...
Euromonitor International's Consumer Health in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Mexico
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN MEXICO
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mexico is a market with a wide variety of OTC analgesics
- Wide offer of generic, private label, and white label products
- Campaigns for the proper use of OTC analgesics
- PROSPECTS AND OPPORTUNITIES
- Demand for specialised products set to increase
- Use of complementary and alternative therapies will force companies to adapt
- CBD has the potential to shape the use of topical analgesics/anaesthetic
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increasing use of OTC medications due to a move away from antibiotics
- Zero sugar products increasing in cough remedies
- High levels of environmental pollution increase demand for allergy remedies and nasal decongestants
- PROSPECTS AND OPPORTUNITIES
- Increasing awareness of respiratory health set to drive growth
- Improved formulations, and an increasing number of natural and organic products
- Search for innovation to differentiate from the competition
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased stress and changes in eating habits drive growth
- Tourism boosts sales of digestive remedies in a very particular way
- Digestive remedies are often consumed without a specific diagnosis, based on symptoms
- PROSPECTS AND OPPORTUNITIES
- Increase in supply and availability of digestive remedies to address chronic digestive conditions
- Growth of the older population means new demands are anticipated
- Recognising the importance of prebiotics and the restoration of gut microbiota
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dryness and hives increase the use of dermatologicals
- High levels of pollution cause skin allergies, and sun exposure causes sunburn
- Interest in beauty through healthy hair increases
- PROSPECTS AND OPPORTUNITIES
- Introduction of private label lines in dermatologicals
- Advanced formulations and an increase in demand for dermatologicals
- Changing demographics likely to increase demand for products for older adults
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Government policies aim to reduce tobacco consumption
- Availability of medical and professional support to quit smoking
- Perrigo remains the leader in a small category
- PROSPECTS AND OPPORTUNITIES
- Likely strengthening of public policies
- Focus on mental health and emotional wellbeing
- Technology likely to be a support and a challenge to NRT smoking cessation aids
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased awareness of the importance of sufficient good quality sleep
- Wide product availability ensures access, with herbal/traditional products dominant
- Holistic wellbeing a priority to ensure good sleep
- PROSPECTS AND OPPORTUNITIES
- Alternative treatments could affect the consumption of sleep aids
- Focus on natural and non-addictive ingredients
- Insomnia and apnoea contribute to high rates of sleep disorders
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increase in eye allergies, but standard eye care will continue to dominate
- Awareness of vision health care rises
- Digital technology is a driver of growth in eye care
- PROSPECTS AND OPPORTUNITIES
- Increase in demand expected for eye care products amongst older adults
- Multifunctional products, and the need to widen sales channels
- Natural and gentle ingredients demanded
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers pay increased attention to health and hygiene
- Care of chronic conditions at home drives sales
- Return to outdoor sports activities helps maintain growth for wound care
- PROSPECTS AND OPPORTUNITIES
- Preference for price above brand will lead to intense competition from generics
- Advances in medical technology set to impact wound care
- Sustainability and eco-consciousness will be important
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Public policies increase consumer awareness of vitamins
- Rising interest in health and wellbeing
- Change of priorities in vitamins consumption
- PROSPECTS AND OPPORTUNITIES
- Excess consumption of vitamins could cause vitaminosis
- Prevention of chronic diseases
- Growth expected for natural and organic products
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mental health is a top priority for consumers
- Dietary supplements tailored to consumers’ lifestyles
- Post-COVID-19 change in portfolio of dietary supplements
- PROSPECTS AND OPPORTUNITIES
- Demand for customised products in dietary supplements
- AI data-driven consumption recommendations
- Alternative uses of dietary supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Slimming teas maintains only low value growth, while meal replacement is more dynamic
- Negative perceptions and healthier consumers hamper volume growth
- Focus on beauty from within
- PROSPECTS AND OPPORTUNITIES
- Supplement nutrition drinks set to increase because of widening consumer group
- Telemedicine and remote care
- Weight management and wellbeing programmes and products adapted for specific needs
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition increases along with a comprehensive approach to health
- Demand for high quality fortified products
- Increase in the popularity of sports non-protein products
- PROSPECTS AND OPPORTUNITIES
- Strategic market positioning and differentiation
- E-commerce and smart technologies set to boost sales of sports nutrition
- Personalisation based on genetic data
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Differentiating herbal/traditional products in accordance with new consumer needs
- Herbal/traditional products valued for eye health
- Use of adaptogens rooted in local consumption
- PROSPECTS AND OPPORTUNITIES
- Marketing strategies aimed at specific consumer segments
- Importance of sustainability and social responsibility
- Changes in marijuana legislation could impact herbal/traditional products
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN MEXICO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Focus on prevention rather than cure with paediatric vitamins and dietary supplements
- Attention to mental health and emotional issues amongst children
- Paediatric vitamins and dietary supplements remains the leading category
- PROSPECTS AND OPPORTUNITIES
- Herbal/traditional products are gaining acceptance in all paediatric consumer health categories
- Innovation in paediatric consumer health products expected in the coming years
- Nappy (diaper) rash treatments expected to increase strongly, satisfying new needs in the market
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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