Consumer Health in Malaysia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	111 Pages	Euromonitor International	September, 2024	EP19208847

Best Price Guarantee
Price	from $2,925
Length	111 Pages
Publisher	Euromonitor International
Published Date	September, 2024
SKU	EP19208847

Consumer Health in Malaysia

The consumer health market in Malaysia is projected to maintain steady growth in current value terms in 2024, albeit at a slower pace compared to the initial years of the review period. While core inflation is anticipated to trend lower than in 2023, the elevated cost of living continues to drive many consumers towards more discerning purchasing habits, with a growing focus on value-for-money options. In response to these shifting consumer behaviours, both international and domestic players have...

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in Malaysia
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
MARKET INDICATORS: Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024; Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA: Table 3 Sales of Consumer Health by Category: Value 2019-2024; Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024; Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024; Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024; Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024; Table 8 Distribution of Consumer Health by Format: % Value 2019-2024; Table 9 Distribution of Consumer Health by Format and Category: % Value 2024; Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029; Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES: Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Topical analgesics retain strong performance supported by high number of new product innovations
Growing preference for stronger doses in systemic analgesics
Growing presence of herbal/traditional topical analgesics
PROSPECTS AND OPPORTUNITIES
Analgesics expected to continue on steady growth trajectory, boosted by rising availability of cheaper, generic alternatives
Topical analgesics will continue to benefit from innovative new product launches
Further diversification expected in terms of distribution channels
CATEGORY DATA: Table 12 Sales of Analgesics by Category: Value 2019-2024; Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024; Table 14 NBO Company Shares of Analgesics: % Value 2020-2024; Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024; Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029; Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
Ongoing competition from immunity-strengthening vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
CATEGORY DATA: Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024; Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024; Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024; Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024; Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029; Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
Domestic manufacturers ramp up their investment in digestive remedies
On-the-go formats accommodate time-pressed consumers
PROSPECTS AND OPPORTUNITIES
Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
Convenience stores and forecourt retailers are poised for growing share of the market
CATEGORY DATA: Table 24 Sales of Digestive Remedies by Category: Value 2019-2024; Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024; Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024; Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024; Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029; Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Year of the Dragon spurs higher birth rate, driving growth in nappy rash treatments
Haemorrhoid treatments slowly gain momentum
Topical germicidals/antiseptics benefit from high number of new product launches
PROSPECTS AND OPPORTUNITIES
Local manufacturers will become more competitive with enhanced product portfolios
Emerging number of standard shampoos aimed at preventing hair loss could pose strong competition to hair loss treatments
Pharmacies are likely to remain dominant but e-commerce shows signs of promise
CATEGORY DATA: Table 30 Sales of Dermatologicals by Category: Value 2019-2024; Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024; Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024; Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024; Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024; Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029; Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Legislative changes support growth in NRT smoking cessation aids
Market leader Nicorette launches new NRT smoking cessation aid in spray format
Government interventions aim to combat nicotine smoking amongst young people
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
Little change in competitive landscape
CATEGORY INDICATORS: Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA: Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024; Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024; Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024; Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029; Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN MALAYSIA
2024 DEVELOPMENTS
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing levels of screen time drive demand for eye care products
New product launches featuring distinctive benefits drive growth in eye care
Local manufacturers expand into eye care to tap into growing demand
PROSPECTS AND OPPORTUNITIES
Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
CATEGORY DATA: Table 44 Sales of Eye Care by Category: Value 2019-2024; Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024; Table 46 NBO Company Shares of Eye Care: % Value 2020-2024; Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024; Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029; Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
Private label offerings produced by chained pharmacies represent more serious competition to leading brands
Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products
PROSPECTS AND OPPORTUNITIES
Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
Eye-catching designs, variety of sizes and compact packaging will boost sales
Pharmacy chain network will continue to expand but convenience stores will also gain traction
CATEGORY DATA: Table 50 Sales of Wound Care by Category: Value 2019-2024; Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Wound Care: % Value 2020-2024; Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024; Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029; Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Normalisation of immunity trend as pandemic enters an endemic phase where
Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic
PROSPECTS AND OPPORTUNITIES
Multivitamins will target the needs of specific consumer groups in order to become more competitive
More convenient, on-the-go formats will grow in popularity
Private labels anticipated to gain traction as a result of high cost of living
CATEGORY DATA: Table 56 Sales of Vitamins by Category: Value 2019-2024; Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024; Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024; Table 59 NBO Company Shares of Vitamins: % Value 2020-2024; Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024; Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029; Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Robust growth for dietary supplements, as Malaysians focus on preventative health measures
Focus on healthy ageing leads to development of NMN supplements as well as products targeting joint pain and flexibility
Emerging number of local manufacturers
PROSPECTS AND OPPORTUNITIES
Greater focus on dietary supplements focused on sleep regulation and mood management
Private label dietary supplements are expected to gain share
Shifting distribution landscape, with offline channels becoming increasingly popular
CATEGORY DATA: Table 63 Sales of Dietary Supplements by Category: Value 2019-2024; Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024; Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024; Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024; Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024; Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029; Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
Development of GLP-1 products could have implications for weight management and wellbeing
International direct sellers adopt localised marketing campaigns to boost consumption
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing leaders target consumers with personalised transformation packages
International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks
CATEGORY DATA: Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024; Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024; Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024; Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029; Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
Convenient consumption formats cater to busy on-the-go lifestyles
Plant-based sports nutrition continues to gain traction
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
On-the-go sports nutrition formats will see stronger demand
Distribution likely to see a further shift online
CATEGORY DATA: Table 76 Sales of Sports Nutrition by Category: Value 2019-2024; Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024; Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024; Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024; Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029; Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
E-commerce continues to gain traction
PROSPECTS AND OPPORTUNITIES
Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
Malaysian government adopts new regulatory guidelines for herbal/traditional products
Products with a sleep and mood management positioning are anticipated to show an upward trend
CATEGORY DATA: Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024; Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024; Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024; Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024; Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029; Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
Paediatric cough, cold and allergy remedies demonstrate rising demand
Domestic players make impact with host of new product launches
PROSPECTS AND OPPORTUNITIES
Immune-strengthening products are anticipated to see strong growth momentum
Strong potential for products that can support cognitive functioning
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
CATEGORY DATA: Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024; Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024; Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024; Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024; Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029; Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029