Consumer Health in Latvia
In 2024, consumer health in Latvia is getting back on track following the fluctuations caused by the COVID-19 pandemic. While demand for OTC products is stabilising, retail volume growth is likely to stagnate due to maturity and economic uncertainty. Consumers remain cautious with expenditure and are choosing more affordable options when they feel necessary. Price inflation continues to underpin current value growth although inflation has fallen in Latvia. Whilst there is little organic growth i...
Euromonitor International's Consumer Health in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Latvia
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN LATVIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Retail volume sales fall after pandemic highs
- Rising popularity of generic brands drives price competition in analgesics
- Topical analgesics remain a popular choice
- PROSPECTS AND OPPORTUNITIES
- Growing pressure from lower-cost alternatives
- Topical analgesics poised for solid growth
- Innovation needed as analgesics faces saturation
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rebound in sales as demand patterns normalise
- Growing preference for natural remedies
- Fragmented landscape where local players are gaining traction
- PROSPECTS AND OPPORTUNITIES
- Market growth set to slow as it reaches maturity
- Local brands likely to expand presence
- Rising consumer interest in combination products
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Digestive remedies category is hampered by saturation
- Digestive enzyme sales fluctuate post-pandemic
- Laxative demand rises in tandem with ageing population
- PROSPECTS AND OPPORTUNITIES
- Increasing consumer preference for natural and plant-based remedies
- Innovation key to reinvigorating market
- Targeted marketing aimed at older adults
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Latvians are more accustomed to using dermatologicals since the pandemic
- Falling demand for topical germicidals/antiseptics
- Renewed demand for well-known brands
- PROSPECTS AND OPPORTUNITIES
- Growing demand for premium dermatologicals is offset by challenges from beauty and skin care products
- Well-known brands to dominate in vaginal antifungals
- Limited growth opportunities for medicated shampoos
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care sales remain under pressure
- Growing consumer interest in premium products
- Demand for eco-friendly products is on the rise
- PROSPECTS AND OPPORTUNITIES
- Positive influence from telemedicine and digital health solutions
- Products for chronic conditions should drive premiumisation
- Innovation in advanced wound care offers new sales opportunities
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers are more selective in vitamin purchases
- Vitamin D sales decline but consumption levels are still high by historic standards
- Private label attracts price sensitive shoppers
- PROSPECTS AND OPPORTUNITIES
- Multivitamins likely to see a recovery in consumer demand
- Personalised and targeted health solutions will capture consumer interest
- Innovation will be crucial to brand differentiation
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Preventive health drives strong sales of dietary supplements
- Magnesium supplements remain popular
- Economic pressures put emphasis on private label
- PROSPECTS AND OPPORTUNITIES
- Health prevention is set to remain a key driver in dietary supplements
- Niche supplements offer growth potential
- Ongoing focus on cost-effective solutions
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased competition from sports nutrition compromises growth
- Slimming teas remain popular for weight control
- Distribution limitations hold back category performance
- PROSPECTS AND OPPORTUNITIES
- Tough competition will limit growth and place onus on innovation
- Scope to expand online and direct sales and offer weight management bundles
- Leveraging natural ingredients provides growth opportunities
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Surge in demand for sports nutrition products
- Consumers lean towards sports nutrition products with natural ingredients
- E-commerce dominates distribution of sports nutrition
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition faces strong outlook with plant-based products set to fuel innovation
- Consumer appeal to rise in line with added functional ingredients
- Sophisticated nature of e-commerce could escalate growth
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Robust demand for immune health-related products supports category sales
- Sustainable products gain popularity in herbal/traditional products
- Herbal/traditional products integrate with conventional medicines
- PROSPECTS AND OPPORTUNITIES
- Growth in immune-boosting products provides opportunities as value sales stagnate
- Expansion of ethical and sustainable products provides scope for brands to differentiate
- Broader acceptance of integrative health products
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN LATVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand rebounds in post-pandemic era
- Parental focus is on safety and efficacy
- Rising consumer interest in preventive health
- PROSPECTS AND OPPORTUNITIES
- Product development opportunities in mental and emotional wellbeing
- Integration with digital health tools could elevate brand appeal
- Customisation and personalisation of supplements is a possibility
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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