Consumer Health in Kenya
The self-medication trend is driving consumer health in Kenya as consumers seek quick and affordable remedies to solve common ailments. Inflation continues to heavily impact consumer health in 2024, particularly in categories like vitamins. The rising price of imported brands is pushing consumers towards more affordable, locally produced alternatives, such as generic vitamins. Growing demand for OTC cough, cold and allergy (hay fever) medications is caused by higher levels of respiratory illness...
Euromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Kenya
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN KENYA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Players compete for retail share with pricing and segmentation strategies
- Kenya recalls children’s analgesic over safety concerns
- Pharmacists influence brand success amid supply chain challenges
- PROSPECTS AND OPPORTUNITIES
- Inflation and supply chain issues threaten affordability and availability of analgesics
- Paediatric pain relief to enjoy growth as adult combination analgesics decline
- Rising demand for natural pain relief fuels growth in herbal remedies
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Accessibility of OTC cough and allergy medication fuels rising demand
- Kenya tightens drug safety and marketing regulations amid contamination concerns
- Kenya recalls Benylin cough syrup over safety concerns
- PROSPECTS AND OPPORTUNITIES
- Combination remedies to gain popularity as single-symptom allergy treatments face weaker demand
- Increasing air pollution to fuel rise in demand for OTC respiratory medication
- Economic challenges will persist in the forecast period
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Busy lifestyles and poor diets drive demand for gastrointestinal remedies
- Ageing population drives demand for digestive remedies
- Rising popularity of natural and herbal remedies
- PROSPECTS AND OPPORTUNITIES
- Lifestyle factors will drive growth in digestive remedies
- Rising demand for affordable OTC digestive remedies
- Fast food boom fuels rising demand for digestive remedies in Kenya
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rise of natural dermatologicals challenges traditional chemical-based products
- Self-care and OTC dermatologicals gain momentum
- Growth of beauty and personal care fuels growth in dermatologicals
- PROSPECTS AND OPPORTUNITIES
- Topical antifungals surge as cold sore treatments face stagnation
- Rising skin problems among children drive demand for paediatric dermatologicals
- Growing awareness among male demographic to spur interest in men’s dermatologicals
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumers gravitate towards affordable wound care products amid price sensitivity
- New US pharmaceutical plant for wound care to be established in Kenya
- New initiatives aim to advance wound care product development
- PROSPECTS AND OPPORTUNITIES
- Sticking plasters to lead wound care as traditional products struggle to innovate
- Herbal remedies to drive innovation in wound care
- Increasing awareness in Kenya’s rural areas is set to drive growth
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives demand for affordable and generic vitamins
- Health consciousness fuels steady growth in vitamins
- High cost of vitamins creates challenges for the industry
- PROSPECTS AND OPPORTUNITIES
- Multivitamins to lead as single vitamins struggle to compete
- Preventive health awareness to fuel strong demand for vitamins
- Crackdowns on counterfeits set to boost consumer confidence in vitamins
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives consumers towards more affordable dietary supplement brands
- Growing demand for herbal supplements fuels growth
- High healthcare costs push consumers towards preventive supplements
- PROSPECTS AND OPPORTUNITIES
- E-commerce trend boosts sales of dietary supplements
- Sustainability and ethical sourcing trends set to gain traction
- Enhanced regulations should boost consumer trust in dietary supplements
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Consumer demand for quick fix solutions drives surge in black market weight loss drugs
- Kenyans opt for affordable weight loss products due to high cost of living
- Urban fitness culture creates demand for weight management and wellbeing products
- PROSPECTS AND OPPORTUNITIES
- Natural slimming teas are expected to outperform weight loss supplements
- Higher cost of living is expected to impact weight loss supplements
- Surge in weight loss surgeries is set to continue challenging traditional products
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing demand among women expands interest in sports nutrition products
- Growing fitness culture in Kenya spurs demand for sports nutrition
- Limited retail distribution stifles growth potential
- PROSPECTS AND OPPORTUNITIES
- Non-protein products are losing ground to protein-based alternatives
- Health and fitness trends boost demand for sports nutrition products in Kenya
- Price sensitivity is a limitation to growth
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflation drives consumers towards cost-effective herbal/traditional remedies
- Herbal brands innovate and expand via e-commerce channel
- High cost of healthcare in Kenya pushes is linked to growing demand for herbal/traditional remedies
- PROSPECTS AND OPPORTUNITIES
- Dietary supplements dominate as health awareness gains traction
- Health-conscious consumers drive innovation in herbal remedies
- Quality control and regulatory issues provide some challenges
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Local and generic paediatric brands gain popularity amid economic challenges
- Growing demand for herbal paediatric products among Kenyan parents
- Kenya’s young population fuels demand for affordable products
- PROSPECTS AND OPPORTUNITIES
- OTC medications expected to thrive as Kenyans grapple with more demanding lifestyles
- Natural and organic products are strong in paediatric consumer health
- Competitive pressure in paediatric consumer health to intensify as new brands enter
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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