Rising health consciousness has benefited sales of consumer health categories in 2024, including vitamins, dietary supplements, digestive remedies and sports nutrition. The growing 65-year-old-and-over population was also a key growth driver in the year as older adults are more likely to suffer from a wide variety of ailments and therefore tend to be more health-conscious than many younger consumers. The population is more attentive to their health and wellbeing and is paying closer attention to...
Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Kazakhstan
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN KAZAKHSTAN
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic uncertainty sees consumers switching to local brands in 2024
Growing older population and health and wellbeing trends push sales of topical analgesics/anaesthetic
Cardiomagnyl continues to decline following strong growth during the pandemic
PROSPECTS AND OPPORTUNITIES
Fitness trend to drive demand for topical analgesics
Ibuprofen growth supported by its good price-quality ratio
Growing interest in new generation products
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Full return to pre-pandemic lifestyles supports growth in 2024
‘Convenient’ nasal sprays see further growth in 2024
Market remains highly competitive
PROSPECTS AND OPPORTUNITIES
Further growth expected as cold and flu seasons stabilise and allergy cases rise
Economy products to continue to gain traction, although major brands are set to retain strong support
New behaviours to induce alternatives to OTC medications
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Population growth as a growth driver for digestive remedies
Multinationals continue to dominate digestive remedies in 2024
Gastrointestinal tract problems support moderate growth of laxatives
PROSPECTS AND OPPORTUNITIES
Fatty local dishes, busy lives and an ageing population support future demand for digestive remedies
Hylak Forte brand back in stock and expected to perform well
Rising interest in cheaper generics
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatologicals’ growth supported by rising awareness of skin health and care
Multinationals lead, but smaller, cheaper brands are gaining ground
Potential of hair loss treatments attracts manufacturer interest
PROSPECTS AND OPPORTUNITIES
Favourable demographic factors and rising incidence of dermatological problems support future growth
Population growth as a driver for nappy (diaper) rash treatments
Economy products set to increase in vaginal antifungals due to economic uncertainty
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing population and participation in sports supports sales of wound care in 2024
Low brand loyalty in a highly fragmented market
Natural composition as a competitive advantage
PROSPECTS AND OPPORTUNITIES
Rising interest in sports and an ageing population will support demand for wound care
Limited introduction of new innovative products
Sustainable and hypoallergenic offers to enjoy a competitive advantage
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins sales stabilise in 2024 following a significant increase during the pandemic
Vitamin C declines, whilst vitamin D remains popular
Little trust in local brands
PROSPECTS AND OPPORTUNITIES
Positive outlook with rising health awareness
Online sales will remain robust
iHerb to emerge although grey imports may limit expansion
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health consciousness supports demand in 2024
Imported brands lead
E-commerce sales on the rise
PROSPECTS AND OPPORTUNITIES
Rising health-consciousness to drive sales of dietary supplements
New companies or brands are anticipated
Trend for naturalness
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Weight management and wellbeing benefits from rising health and image consciousness
Weight loss supplements dominated by international brands
Consumers appreciate the affordability and naturalness of slimming teas
PROSPECTS AND OPPORTUNITIES
Health trend to support further growth if the price is right
Development of the direct sales channel and social networks
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth fuelled by resumption of pre-pandemic exercise and a rising focus on health and nutrition
Sports nutrition import dependent, whilst local production is poorly developed
Health and personal care stores remain the leading channel in 2024
PROSPECTS AND OPPORTUNITIES
Rising focus on healthy lifestyles and image to drive future demand
Social networks as a sales driver
Further growth of convenient and cost-effective e-commerce
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
2024 growth supported by rising health consciousness and fewer side effects of herbal preparations
Busier lifestyles drive demand for herbal/traditional sleep aids
Herbal/traditional products remains a highly fragmented market in 2024
PROSPECTS AND OPPORTUNITIES
Reputation of being safer and effective will support further growth
Potential development of local production and brands
Herbal tea has growth potential, whilst herbal/traditional dermatologicals will remain stable
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising birth rate and health consciousness drive demand in 2024
Effectiveness with safety and quality are key in paediatric consumer health
Multinational brands lead with their reputation for quality and effective products
PROSPECTS AND OPPORTUNITIES
Reopening of society and increasing number of coughs and colds will ensure growth
Paediatric vitamins and dietary supplements and indigestion and heartburn remedies as key areas of growth
International brands will maintain their dominance
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029