Consumer Health in Israel
Consumer health is expected to see steady strong current value growth in Israel in 2024. The Israeli economy saw a large dip over the last quarter of 2023, contracting by over 20% according to the Bank of Israel. However, in line with most of 2023, the Israeli Government sought to get inflation under control and, by the end of 2023, inflation also saw a drop, to just under 3%.
Euromonitor International's Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Israel
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN ISRAEL
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- People demand more pain relief in 2024 due to stress of Israel-Hamas war
- Consumers become interested in more natural variants to analgesics
- A few players dominate the competitive landscape
- PROSPECTS AND OPPORTUNITIES
- CBD based products could see good growth over the forecast period
- Old favourites likely to lead market into the future
- Israel-Hamas war likely to have ongoing effect on pain relief sales
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric remedies see highest growth in volume terms over 2024
- Combination products continue to do well in 2024, with rising prices boosting value sales
- Teva Pharmaceutical continues to reign in 2024
- PROSPECTS AND OPPORTUNITIES
- Combination products continue to take lion’s share of the market
- Price rises expected from 2025
- No major launches expected for now
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Diarrhoeal remedies sees growth in 2024
- Popularity of probiotic supplements dents sales of digestive remedies
- Prices remain fairly stable over 2024, while GSK Consumer Healthcare retains lead
- PROSPECTS AND OPPORTUNITIES
- Retail e-commerce expected to see good penetration over the forecast period
- High prevalence of bowel disorders to keep sales high
- Herbal products may take sales away from standard digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- An ageing population promotes sales in 2024
- Increasing awareness of skin health helps to boost sales
- Perrigo Israel Pharmaceuticals retains lead
- PROSPECTS AND OPPORTUNITIES
- Price rises expected over the forecast period
- A rise in skin disorders due to geopolitical issues is likely over the early forecast period
- Awareness of skin health will continue to promote sales of dermatologicals.
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- A rise in smoking means a dent in NRT smoking cessation aids sales over 2024
- Alternatives to NRT smoking cessation aids
- Geopolitical tensions boost smoking rates in 2024
- PROSPECTS AND OPPORTUNITIES
- NRT smoking cessation aids likely to continue to suffer from return to smoking
- NRT smoking cessation aids likely to do better when Israel-Hamas war stops
- Government’s new multi-pronged action plan to combat smoking
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- A rise in anxiety due to Israel-Hamas war fuels demand for sleep aids
- An ageing population also drives growth in sleep aids
- Herbal sleep aids are becoming increasingly popular in 2024
- PROSPECTS AND OPPORTUNITIES
- Herbal sleep aids are likely to become increasingly popular
- Israel-Hamas war will fuel demand for sleep aids
- Rising prices may dampen potential growth
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increased screen exposure drives sales of standard eye care in 2024
- High prevalence of dry eye syndrome in the country fuels sales of eye care
- Allergy eye care remains a small market although demand is there
- PROSPECTS AND OPPORTUNITIES
- Lifestyle factors and increasing incidence of allergies to drive growth
- Systane likely to do well as differentiation increases in importance over the forecast period
- Rising interest in natural products
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for more advanced products helps to shift value sales
- Life private label continues to do well in 2024
- Nexcare continues to lead wound care in 2024
- PROSPECTS AND OPPORTUNITIES
- Consumers likely to display demand for more product differentiation
- Online channels to sell more types of survival wound kits
- Innovation and interest needed to stimulate sales and tap into demand.
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Israelis increasingly demand different types of vitamins
- Single vitamins and paediatric vitamins do well over 2024
- Ta’am Teva-Altman General Partnership stays on top despite losing share
- PROSPECTS AND OPPORTUNITIES
- Online sales expected to increase over the forecast period
- Herbal/traditional variants to take growth from standard products
- Demand for different product formats to continue
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements continue to see good growth on back of high demand
- An ageing population also helps to keep sales of dietary supplements buoyant
- Herbal variants drive value growth in dietary supplements in 2024
- PROSPECTS AND OPPORTUNITIES
- Herbal products expected to lead the way
- Expanding elderly population likely to enhance sales
- Rising costs may deter consumers from making purchases
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Weight loss supplements driving market trends in 2024, while market suffers from counterfeit brands
- Herbal/traditional products gain interest
- Herbalife International of Israel (1990) Ltd holds on to top ranking
- PROSPECTS AND OPPORTUNITIES
- Market feels the squeeze with rising prices and an expected rise in VAT.
- Weight loss supplements expected to be the major product over the forecast period
- Ozempic banned as weight loss product in 2024.
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dynamic growth in 2024
- Allin remains leading brand, although other players enter the market in 2024
- Protein bars increasingly consumed as snacks by people who are not engaged in sport
- PROSPECTS AND OPPORTUNITIES
- Import restrictions on mass protein bars prevent market entry for non-Israeli players
- Sports protein powder to see growth dampened by protein bars
- E-commerce and gyms are expected to see good growth over the forecast period
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Large demand for herbal/traditional products over 2024
- Sleep aids performing well due to stress caused by Israel-Hamas war
- Herbal/traditional paediatric dietary supplements continue to see good growth in 2024
- PROSPECTS AND OPPORTUNITIES
- Price increases may dampen future growth
- Popular herbal/traditional products expected to do well over the forecast period
- Retail e-commerce to see good sales over the forecast period
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN ISRAEL
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric vitamins continue to see buoyant sales over 2024
- Herbal/traditional paediatric dietary supplements continue to see good growth
- Paediatric calming products are becoming more prominent
- PROSPECTS AND OPPORTUNITIES
- Herbal/traditional paediatric supplements expected to see good performance
- Positive outlook for paediatric heartburn and digestive remedies
- Online sales expected to grow further over the forecast period
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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