In 2024, consumer health in Ireland is expected to continue to see retail current value growth, despite inflationary pressures and changing consumer habits. Growth is mainly being driven by more people becoming aware of self-medication options, a stronger focus on health and wellness, and the continuing rise of shopping via retail e-commerce. Categories such as analgesics, cough, cold and allergy remedies, vitamins and dietary supplements, sports nutrition, and digestive remedies account for the...
Euromonitor International's Consumer Health in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Ireland
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN IRELAND
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
After a boost to sales from the tripledemic, stability returns
Leading product types remain the same
Aspirin ageing not well
PROSPECTS AND OPPORTUNITIES
A return to a more stable performance, and a move to generic products
Losses of previous leader unlikely to be regained
Paediatric analgesics are a priority for Irish parents
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Brands maintain dominance
Further gains for retail e-commerce
PROSPECTS AND OPPORTUNITIES
Moderate growth forecast, with systemic antihistamines/allergy remedies set to perform well
Challenges for leading brands amidst regulatory scrutiny
Opportunities for generic and budget-friendly alternatives
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth continues, while antacids maintains dominance amidst changing consumer preferences
Rising demand for IBS treatments and proton pump inhibitors
Return to normal travel patterns maintains growth for several categories
PROSPECTS AND OPPORTUNITIES
Growth likely to be limited as different pressures affect sales
Potential challenges for established antacids brands
Expanding role of rehydration solutions
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth continues, although this remains limited
Rising consumer interest in preventive care
Strong players in individual categories
PROSPECTS AND OPPORTUNITIES
Continued growth as consumers look for effective treatments
Innovation and product diversification
Retail e-commerce set to maintain its growth trend
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing demand for NRT gum
McNeil Healthcare maintains its dominance
Government support enhances accessibility
PROSPECTS AND OPPORTUNITIES
Sustained growth anticipated for NRT smoking cessation aids
Innovation and product development
Challenges from alternative cessation methods
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased demand for sleep aids
Shift towards OTC solutions, but competition from alternatives
Polarisation of share, with the leader and the smallest players both performing well
PROSPECTS AND OPPORTUNITIES
Sustained growth expected for sleep aids
Evolving consumer preferences
Potential for new entrants
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer demand for eye care products increases
More innovation in eye care
Quality is important in eye care
PROSPECTS AND OPPORTUNITIES
Growth expected for both standard and allergy eye care
Expansion of sales via retail e-commerce expected
Focus on preventive eye care could have positive and negative impacts
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sustained growth in demand for wound care products
Sticking plasters/adhesive bandages leads in terms of sales and growth
Private label gains ground due to lower prices and innovation
PROSPECTS AND OPPORTUNITIES
Stable growth expected moving forward
Innovation and new product development
Continued expansion of private label
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid growth for vitamins, but the peak growth rates have passed
Seven Seas maintains its dynamism as consumers look for convenience
Vitamins B and D are a winning combination
PROSPECTS AND OPPORTUNITIES
Stable growth expected, with a focus on overall health and immunity
Challenges and opportunities for vitamins
Retailers are keen to develop private label products, but there are challenges
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand rises due to education and the maintenance of habits post-pandemic
Awareness of digestive health drives growth for probiotic supplements
Focus on immunity and preventive health
PROSPECTS AND OPPORTUNITIES
Probiotic supplements will continue to see rising interest
E-commerce expansion likely to continue
Sustainability and clean label will be increasingly important
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
An increasing number of consumers turn to diet and exercise to lose weight
Meal replacement fails to return to growth, but slimming teas performs well
Impact of prescription weight loss solutions and sports nutrition
PROSPECTS AND OPPORTUNITIES
Little value movement expected as consumers doubt product efficacy
Opportunities for growth may still remain
Surgical solutions for obesity remain a threat to growth
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing mainstream adoption of sports nutrition
Innovations in product formats and functional ingredients
Local player Glanbia Plc reinforces its second position in sports nutrition
PROSPECTS AND OPPORTUNITIES
Increasing interest in health, exercise, and image will help drive growth
Expansion into non-protein sports nutrition
Growth of retail e-commerce set to continue
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stabilisation of growth for herbal/traditional products
Herbal/traditional sleep aids sees dynamism
Innovation driving competition in a fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Expansion of smaller categories expected
Consumer education as a growth lever
Demand for holistic health solutions is on the rise
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN IRELAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for paediatric analgesics and paediatric vitamins and dietary supplements
Nurofen takes the lead in paediatric consumer health
Expansion of product ranges in vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
Expectation of continued rise in demand for immunity-boosting products
Innovation in delivery formats
Digital marketing and online sales growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029