Consumer Health in Indonesia
Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits. While the effects of the COVID-19 pandemic have diminished, it has left a lasting impression on Indonesians: a renewed focus on health, a proactive approach to medications at the first...
Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Indonesia
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN INDONESIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Accessibility of warungs supports everyday demand
- Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
- Increasing use of digital engagement by leading manufacturers
- PROSPECTS AND OPPORTUNITIES
- Trend towards self-medication will drive growth for both systemic and topical analgesics
- Growing incidence of HFMD may increase demand for paediatric analgesics
- Potential for development of kratom as natural ingredient in analgesics
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Pancaroba continues to drive demand for cough, cold remedies
- Innovative aromatherapy-inspired inhalers for younger generations
- Innovations in paediatric cough and cold remedies focus on addressing safety concerns
- PROSPECTS AND OPPORTUNITIES
- Increased demand for cough, cold, and allergy remedies amid poor air quality
- Increase in popularity of pharyngeal preparations
- WHO launches new guidelines on medicine procurement planning
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High prevalence of diarrhoea cases ensures continued need for digestive remedies
- Eid celebrations drive demand for antacids
- Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023
- PROSPECTS AND OPPORTUNITIES
- Tourism revival will contribute to continued growth,
- Evolving consumer habits could curb growth
- GenieBiome set to enter Indonesian market with innovative digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
- Herbal products are growing in popularity
- Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions
- PROSPECTS AND OPPORTUNITIES
- Steady growth anticipated, driven by climate and lack of access to clean living conditions
- Rising trend of hijab usage among women will drive demand for medicated hair care products
- Lice treatment players expected to experiment with new formats
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- SLEEP AIDS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Insomnia is becoming a more prevalent issue amongst young people
- Indonesians explore innovative sleep solutions
- Local brands dominate the market
- PROSPECTS AND OPPORTUNITIES
- Continued growth expected as modern lives hamper sleep duration and quality
- Sleep patches emerge as promising alternatives to oral remedies
- Adaptogen-based supplements are expected to gain traction
- CATEGORY DATA
- Table 37 Sales of Sleep Aids: Value 2019-2024
- Table 38 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 39 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 40 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 41 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 42 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing demand amid rising screen time and dry eye concerns
- Environmental factors play crucial role in development of eye problems
- Rohto maintains its lead while Insto forges strong connection with consumers
- PROSPECTS AND OPPORTUNITIES
- Environmental factors will fuel demand for eye care
- Rising interest in e-sports may lead to further increase in eye-related problems
- Increasing screen time among Indonesian students sparks concerns for eye health
- CATEGORY DATA
- Table 43 Sales of Eye Care by Category: Value 2019-2024
- Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increase in physical activity drives wound care sales
- Rising demand amid increase in C-section deliveries
- Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation
- PROSPECTS AND OPPORTUNITIES
- More sports activities and the rising population will contribute to growth
- Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
- Physical retail will remain dominant
- CATEGORY DATA
- Table 49 Sales of Wound Care by Category: Value 2019-2024
- Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand stabilises, following high growth seen during COVID-19 pandemic
- Consumer preferences favour traditional supplement forms
- Evolving vitamin consumption habits, with a focus on aesthetics
- PROSPECTS AND OPPORTUNITIES
- Middle and upper classes will drive vitamin consumption in Indonesia
- Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
- Continued impact of social media advertising
- CATEGORY DATA
- Table 55 Sales of Vitamins by Category: Value 2019-2024
- Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising awareness of mainlining optimal health drives growth in dietary supplements
- Growing appeal of herbal combination dietary supplements
- Urban mobility drives demand for combination dietary supplements
- PROSPECTS AND OPPORTUNITIES
- High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
- Heart disease will remain a critical concern
- Targeted supplements will become more popular
- CATEGORY DATA
- Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Obesity remains prevalent in Indonesia
- Demand remains restricted by presence of alternative weight loss methods
- Traditional slimming teas continue to be preferred, despite growing popularity of international brands
- PROSPECTS AND OPPORTUNITIES
- Sustained interest in diet and health among young Indonesians
- Safety of weight loss supplements is becoming a growing concern
- Opportunities for plant-based meal replacements in Indonesia's evolving market
- CATEGORY DATA
- Table 69 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising interest in fitness and nutrition drives demand
- Local brands benefit from strong presence
- E-commerce continues to grow in popularity, but remains a small channel
- PROSPECTS AND OPPORTUNITIES
- Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
- Different forms of vegetable protein likely to be explored
- Flavour innovations in non-protein supplements
- CATEGORY DATA
- Table 75 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 76 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 77 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 78 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 79 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
- Emphasis on innovative marketing practices
- Local players lead sales
- PROSPECTS AND OPPORTUNITIES
- Herbal medicine set to become more widely utilised across healthcare services
- Health benefits of Habbatussauda will be leveraged by manufacturers
- Greater focus on reducing reliance on imports and growing export market for “jamu”
- CATEGORY DATA
- Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN INDONESIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Children’s health remains key parental focus
- Uptick in HFMD cases may increase demand for paediatric analgesics
- Pancaroba boosts demand for cough and cold remedies
- PROSPECTS AND OPPORTUNITIES
- Innovations in paediatric cough and cold remedies focus on addressing safety concerns
- Increasing screen time among Indonesian students sparks concerns for eye health
- Post-pandemic rise in active lifestyles boosts demand for paediatric health products
- CATEGORY DATA
- Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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