Consumer Health in Hungary

Consumer Health in Hungary


Consumer health in Hungary registered modest growth in current value terms over 2024, mainly driven by ongoing price increases and high levels of inflation, especially during the first half of the year. Inflationary pressures have eased as the year has progressed providing some recovery to volume sales. However, consumers largely remain cautious when shopping for consumer health, especially if the product is deemed less essential. Vitamins and dietary supplements is a case in point where demand...

Euromonitor International's Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in Hungary
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Renewed consumer demand in analgesics
Adult ibuprofen outperforms other categories
Paediatric analgesics enjoys a rebound in volume sales
PROSPECTS AND OPPORTUNITIES
Solid growth outlook for most categories
Analgesics will continue to be a major beneficiary of the self-medication trend
Adult naproxen to witness further decline
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail volume sales rebound amid heavier marketing investments
Medicated confectionery records fastest growth in volume and current value sales
GlaxoSmithKline, Mondelez and Sanofi-Aventis remain the top three companies
PROSPECTS AND OPPORTUNITIES
Slow growth anticipated in cough, cold and allergy (hay fever) remedies
Convenience to drive appeal of nasal spray formats
Higher demand for antihistamines/allergy remedies is likely
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Digestive remedies begin to witness recovery in volume sales
Pharmacies drive sales with advice and recommendations
Bayer Hungária reinforces position with heavy marketing support
PROSPECTS AND OPPORTUNITIES
Low and steady value growth expected in digestive remedies
Paediatric digestive remedies are facing sales decline
Laxatives to witness steady retail volume and value growth
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatologicals is starting to recover as inflationary pressures ease
Consumer demand for hair loss and medicated shampoo picks up slightly
Bayer Hungária Kft reinforces its leading position in dermatologicals
PROSPECTS AND OPPORTUNITIES
Minimal growth expected in dermatologicals
Antiparasitics/lice (head and body) treatments not as widespread
Promising outlook for medicated shampoos
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low awareness limits demand for NRT smoking cessation aids
Consumers lack knowledge about product efficacy and length of treatment required
NRT patches are the preferred format in Hungary
PROSPECTS AND OPPORTUNITIES
Declining smoking prevalence will continue to depress demand
NRT patches to outperform other formats
E-commerce channel to take a larger share of sales
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stressful lifestyles linked to stronger demand for sleep aids
Herbal/traditional sleep aids continue to gain popularity
Teva Gyógyszergyár’s Teva Valeriana retains its strong leadership position
PROSPECTS AND OPPORTUNITIES
Positive outlook as sleeping issues expected to rise
Competition to rise with expansion of alternative remedies
Innovation in sleep aids to focus on herbal/traditional properties
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care volume sales rebound slightly in 2024
Allergy eye care posts marginal volume growth
Johnson & Johnson Hungary and Alcon Hungária strengthen their position in eye care
PROSPECTS AND OPPORTUNITIES
Steady performance on the horizon for eye care
Rising demand for allergy eye care
Standard eye care needs are expected to increase
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mature wound care category remains under pressure
Sticking plasters/adhesive bandages are common purchase
Beiersdorf, Maresi Foodbroker and Hartmann-Rico remain the overall leaders
PROSPECTS AND OPPORTUNITIES
Marginal year on year sales decline ahead for wound care
Maturity and lack of innovation will dampen sales
Potential for modern grocery retailers to grow wound care sales
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamin consumption is starting to recover
Vitamin D consumption still well above pre-pandemic levels
Domestic producer Béres Gyógyszergyár retains overall lead but loses ground
PROSPECTS AND OPPORTUNITIES
Prosperous outlook for the vitamin category amid improved economy and more proactive healthcare routines
Vitamin B category faces steady growth prospects
Sales via the e-commerce channel expected to continue rising
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Advertising supports development of dietary supplements
Manufacturers focus on promoting tonics
Béres Gyógyszergyár introduces new combination dietary supplement
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to strengthen consumer interest in dietary supplements
Manufacturers to capitalise on strong appeal of combination dietary supplements
E-commerce channel has growth potential in dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales begin to recover in weight management and wellbeing
Consumers increase uptake of weight loss supplements
BioTech USA extends its overall lead
PROSPECTS AND OPPORTUNITIES
Higher purchasing power to support volume growth
Alternative solutions pose a threat to category development
Innovation to have a positive impact on weight management and wellbeing
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health-focused lifestyles drive sales of sports nutrition
Protein/energy bars gain appeal due to affordability and widespread availability
Strong growth entices new entrants in sports nutrition
PROSPECTS AND OPPORTUNITIES
Bright outlook for sports nutrition
Sports non-protein products face strong growth potential
Opportunity to reach more females and younger audiences
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products report lower sales growth
Mondelez Hungária Kft remains the leading player in a fragmented competitive landscape
Herbal/traditional products is most developed in cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
Desire for more natural remedies to fuel sales of herbal/traditional products
Innovation and promotional efforts to rise in herbal/traditional products
Further distribution gains projected for retail e-commerce
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN HUNGARY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales are recovering well in some areas of paediatric consumer health
Panadol bolsters sales with mass media advertising campaign
Paediatric vitamins and dietary supplements hardest hit by cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
Solid growth expected in paediatric consumer health
Health and wellbeing trend will fuel product choices
Paediatric vitamins and dietary supplements will benefit from preventative health trend
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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