Consumer Health in Greece

Consumer Health in Greece


Consumer health in Greece continues to see healthy retail current value growth in 2024. While retail volume sales are under pressure, inflationary pressure remains high on prices. While the extent of price increases varies by brand, most products have experienced rises in retail selling prices. Interestingly, most categories have not seen major changes in consumer behaviour, despite inflationary pressures, as brand loyalty remains strong. However, price hikes have affected spending on vitamins a...

Euromonitor International's Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in Greece
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price hikes continue in 2024
Mild winter hinders demand
Algofren and Nurofen compete fiercely in ibuprofen
PROSPECTS AND OPPORTUNITIES
Topical analgesics continue to attract investment
Low availability of and exposure to generics favours brands
Competition with Rx products is set to remain strong
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mild winter influences category performance
The product variety is rising amidst strong investments
Price increases remain high in 2024
PROSPECTS AND OPPORTUNITIES
Weather to inform category performance
Levels of self-medication to remain high, but increase in flu vaccinations to hinder growth potential
Nasal sprays to continue to dominate decongestants
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Key withdrawal leads to changes in the competitive landscape of antacids
Higher use of probiotics and return to travel norms inform demand trends
Price hikes lead to strong retail value growth
PROSPECTS AND OPPORTUNITIES
Rise in anxiety and stress levels create growth potential
Changes in diet and nutrition habits to hamper need for digestive remedies
Delivery formats to drive development
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases underpin retail value growth
Unfavourable circumstances for retail volume growth
Competition with herbal/traditional dermatologicals affects standard products’ performance
PROSPECTS AND OPPORTUNITIES
Changes in marketing are set to gather pace as self-medication rises
Climate and demographics to continue to shape trends
E-commerce to continue to gain retail value share
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
High retail price is an obstacle to retail volume growth
Nicorette remains the sole brand
Competition with new generation tobacco products remains high
PROSPECTS AND OPPORTUNITIES
Pricing to continue to hinder demand
No significant new competitor is expected to emerge
Smoking prevalence is decreasing
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand rises as more consumers feel the need for sleep aids
Strong investment contributes to higher awareness and growth
External competition affects sleep aids’ performance
PROSPECTS AND OPPORTUNITIES
Competition with alternatives to lead to a slowdown in sleep aids’ growth
Companies to invest further yet new product development is set to slow down
Top brands to retain support and strength in a fragmented category
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium products spur retail value growth
Demographic and digital trends foster retail volume growth
Marketing shifts towards consumer-orientated activities
PROSPECTS AND OPPORTUNITIES
Players to target consumers directly as the category retains room for growth
Premiumisation to help drive retail value growth
Saharan dust to remain a key growth driver
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures militate against unnecessary spending on wound care
Expanded range and competitive pricing help Pharmadoct grow retail value share
Lifestyle changes create retail volume growth opportunities
PROSPECTS AND OPPORTUNITIES
First aid kits offers a bright spot
Retail value growth to be hampered by price-sensitive consumption
Companies may shift focus to more specialised products
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Most categories post positive retail current value growth due to price increases
Changing consumer preferences within vitamins
Formats under the spotlight of new product developments
PROSPECTS AND OPPORTUNITIES
Vitamins B and D to continue to drive growth over the forecast period
Vitamins A and E to decline amid strong competition
E-commerce and parapharmacies are well placed to gain momentum
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases drive retail value growth amid uneven retail volume development
Probiotic supplements enjoy momentum
Magnesium drives the growth in minerals
PROSPECTS AND OPPORTUNITIES
Demographics and positioning to shape trends within dietary supplements
Probiotic, other herbal/traditional and magnesium offerings to remain key growth drivers
Pharmacies to retain leadership while parapharmacies are set to gain momentum
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price rises hamper retail volume sales
Competition with sports nutrition hinders meal replacement
Healthier lifestyle develops as a route to weight loss
PROSPECTS AND OPPORTUNITIES
Limited opportunities for recovery
Companies reposition products to regain consumer interest
Diet trends and developments in food are unfavourable to meal replacement
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising population of health- and fitness-conscious consumers drives growth
Sports protein products gain traction as weight management options
Female audience stimulates demand
PROSPECTS AND OPPORTUNITIES
Sports non-protein products to grow variety and gain exposure
Nutrition trends to remain favourable to sports protein products
E-commerce to shape distribution
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional digestive remedies under the spotlight of new product development
Herbal/traditional products see further strong investment
Increase in product variety piques consumer interest
PROSPECTS AND OPPORTUNITIES
Key trends favour herbal/traditional products
Product variety and availability to increase further
Pricing may be an obstacle to performance
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mild winter in 2023-2024 undermines the demand for paediatric cough/cold remedies and analgesics
Health professionals steer parents away from paediatric laxatives
Limited availability of OTC products affects performance
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to see shift to herbal/traditional products
Legal restrictions and consumer preferences to limit e-commerce’s prospects
Falling birth rates to hamper retail volume growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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