Consumer Health in Germany
With the economy improving and inflation also easing in 2024, the picture for consumer health in Germany remains positive, with moderate value growth. Vitamins and dietary supplements remains the largest category in terms of value sales. However, its growth is less dynamic in 2024 compared to the previous year. There is increasing competition from fortified and functional foods that offer additional nutritional benefits. For example, dairy products with prebiotic and probiotic claims are on the...
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Germany
- Euromonitor International
- November 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN GERMANY
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventative medicine
- Switches
- Summary 1 OTC: Switches 2023-2024
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
- ANALGESICS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Moderate growth for analgesics in 2024
- Product segmentation continues within the category
- Retail e-commerce gains further traction
- PROSPECTS AND OPPORTUNITIES
- Growth prospects limited by holistic approach to wellness along with maturity
- Private label to offer further growth potential with affordable options
- Competitive landscape to remain largely unchanged
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Solid performance by antihistamines/allergy remedies driven by greater exposure to allergens due to time spent outdoors
- Medicated confectionery remains strong growth driver in category
- Procter & Gamble retains lead of cough, cold and allergy (hay fever) remedies
- PROSPECTS AND OPPORTUNITIES
- Stable outlook for cough, cold and allergy (hay fever) remedies
- Positive future for herbal/traditional options as consumers increasingly move towards perceived natural solutions
- Omnichannel approach to sales to remain prevalent
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive growth for digestive remedies in Germany due to busy, stressful lifestyles
- Chronic digestive issues support overall demand
- Sanofi-Aventis retains slim lead over Bayer
- PROSPECTS AND OPPORTUNITIES
- Positive growth trajectory expected for mature category
- Germany’s ageing population to support stable demand
- Focus on gut health may pose challenges
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Healthy performance for dermatologicals in 2024
- Haemorrhoid treatments remains solid performer due to sedentary lifestyles and rising health challenges
- Blurring of lines between dermatologicals and dermocosmetics continues
- PROSPECTS AND OPPORTUNITIES
- Growing health and image awareness to support future sales
- Demand for dermatologicals influenced by environmental factors
- Hair loss treatments to remain strongest performer
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales supported by wellness and self-improvement trends
- Lozenges format attracts consumers seeking convenience and discretion
- Competitive landscape remains dominated by several major players
- PROSPECTS AND OPPORTUNITIES
- Possible investments in new products in attempt to drive up demand
- Competition from e-cigarettes and heated tobacco products
- Retail e-commerce will continue to gain ground
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising demand for sleep aids as Germans struggle with stressful lifestyles
- Competitive landscape remains fairly consolidated but new players see potential
- Sleep aids often substituted with magnesium supplements
- PROSPECTS AND OPPORTUNITIES
- Younger consumers a potential source of growth
- Innovative and more potent formulations to see greater demand
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Several factors contribute to rising demand for eye care in Germany
- Surge in allergies helps to drive stronger performance of allergy eye care
- Increasing eye problems among younger population a strong growth driver
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for eye care driven by long-term trends
- Innovations expected to add specific value
- Development of more sophisticated formulations to drive interest
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for wound care supported by outdoor activities
- More advanced and natural products emerge within wound care
- Beiersdorf retains convincing lead, but private label offers competition
- PROSPECTS AND OPPORTUNITIES
- Stable growth predicted for the forecast period
- Consumers’ economic caution will continue to support private label sales
- Positive future for retail e-commerce within wound care
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Less dynamic growth for vitamins due to maturity in local market
- Vitamins A and D are most dynamic performers in 2024
- Segmentation continues within the category
- PROSPECTS AND OPPORTUNITIES
- Vitamins to remain an important element of healthy lifestyles
- Challenges and opportunities for multivitamins
- Wellness trend to provide increasing challenge
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements continues to perform positively
- Sexual wellness supplements gain attention
- Competition continues to rise in fragmented landscape
- PROSPECTS AND OPPORTUNITIES
- Increasing focus on segmentation and product innovation
- Promising outlook for collagen and probiotic supplements
- Forecast period to see demand for cycle-specific supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Stable performance for weight management and wellbeing
- Meal replacement remains most dynamic performer
- Competition from prescription medication for weight management
- PROSPECTS AND OPPORTUNITIES
- Ongoing competitive threats to weight management and wellbeing
- Innovation and convenience are key to driving interest
- Further pressure on weight management products from Rx obesity medicines
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Another year of dynamic growth for sports nutrition
- Sports protein RTD benefits from convenience appeal
- Multichannel strategy aligns with category fragmentation
- PROSPECTS AND OPPORTUNITIES
- Increasing health awareness to support future growth
- Innovation and bespoke product development to drive the category
- Convenience and on-the-go shopping to support sales
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Stable but undynamic performance for herbal/traditional products in 2024
- Cough, cold and allergy (hay fever) remedies retains key role in category
- Strong consumer interest in topical analgesics and sleep aids
- PROSPECTS AND OPPORTUNITIES
- Moderate growth expected over the forecast period
- CBD-infused sleep aids may garner greater interest
- Competitive landscape likely to remain fragmented
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN GERMANY
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Moderate growth for paediatric consumer health in 2024
- Fortified foods compete with vitamins and dietary supplements for children
- A visible correlation with adult consumer health trends
- PROSPECTS AND OPPORTUNITIES
- Growth will be limited but supported by preventative health approach
- Shift to natural products over the forecast period
- Demand for paediatric vitamins and dietary supplements will remain resilient
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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