Consumer Health in Georgia
Consumer health in Georgia in 2024 is being impacted by several broad factors. The exchange rate has remained stable throughout 2023 and into 2024, resulting in minimal growth in the prices of OTC products. The influx of immigrants from Russia, Ukraine and Belarus to Georgia in 2022, prompted by the war in Ukraine, is gradually decreasing. At the same time, tourism continues to recover, positively impacting the volume sales of OTC drugs. The Georgian OTC market demonstrates considerable stabilit...
Euromonitor International's Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Georgia
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN GEORGIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Volume sales rise as value sales struggle in 2024
- Panadol as preferred choice for acetaminophen
- Highly fragmented landscape encourages consumers to prioritise price
- PROSPECTS AND OPPORTUNITIES
- Slowed growth forecast for analgesics in Georgia
- Price regulation to impact category development
- Progress to come from established players
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Value growth is moderate in 2024
- Aversi-Rational continues to lead overall category
- Whooping cough on the rise
- PROSPECTS AND OPPORTUNITIES
- Value growth will be stable during forecast period
- Players to cater to increased price sensitivity
- Consumers will prioritise efficacy, while allergies will continue to rise
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Local lifestyles support sales in digestive remedies
- A Menarini Industrie Farmaceutiche Riunite leads highly competitive landscape
- Rising competitive threat from generics and low-cost alternatives
- PROSPECTS AND OPPORTUNITIES
- Forecast period will see sustained demand for digestive remedies
- Competition set to intensify
- Continued consumer focus on efficacy, with ageing population supporting value sales
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising health consciousness pushes volume sales in 2024
- Hair loss treatment benefits from expanding consumer base, while GSK continues to lead overall category
- High brand loyalty amid intense competition
- PROSPECTS AND OPPORTUNITIES
- Positive growth predicted for dermatologicals in Georgia
- Increased investment in improving offerings
- Intense competition will encourage discounts, while consumers shift towards professional advice
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care is mature and suffers from limited growth potential
- Variety of offers expands with Betasan’s Santavik brand ahead of the rest
- Sticking plasters lacks innovation
- PROSPECTS AND OPPORTUNITIES
- Stable growth predicted for wound care in Georgia
- Convenience trend set to accelerate
- Price competition and value-added solutions to become more prevalent
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth supported by rising consumer awareness
- Players invest in promotion, while multivitamins accounts for greatest value share
- Dietary supplements presents rising threat to vitamins, and Takeda continues to lead
- PROSPECTS AND OPPORTUNITIES
- Stable demand forecast for vitamins
- Players will continue to invest in promotional strategies, with multivitamins remaining biggest value drivers
- Competition set to intensify with women remaining target for multivitamins
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth continues in line with rising awareness
- Regular consumption increases
- Advertising and discounting remain key within fragmented landscape
- PROSPECTS AND OPPORTUNITIES
- Stable growth predicted thanks to heightened consumer awareness
- Competition will remain intense
- New players anticipated to enter dietary supplements in Georgia
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hectic lifestyles drive consumption
- Growth remains limited by few players and products, and shifting consumer focus
- Sports nutrition as a rising threat, while GM Pharmaceuticals maintains category leadership
- PROSPECTS AND OPPORTUNITIES
- Demand fuelled by promise of efficacy
- Category faces challenges from niche positioning and competition from sports nutrition
- Lack of promotions and discounts to hinder growth, with alternative solutions offering further challenges
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Category sales supported by rising fitness trends
- Limited players competing in sports nutrition
- Price-sensitive consumers prompt players to offer regular discounts, with e-commerce providing significant sales
- PROSPECTS AND OPPORTUNITIES
- Growth set to continue throughout forecast period
- Players will broaden their portfolios
- Specialist retailers will remain leading channel amid intensifying competition
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth supported by rising interest dietary supplements and cough remedies
- Products suffer from perception of low efficacy
- Naturalness trend boosts interest in herbal/traditional options, while GMP continues to lead overall category in 2024
- PROSPECTS AND OPPORTUNITIES
- Category faces struggles ahead
- Competition will intensify, prompting price reductions and more green messaging
- Natural trend to both support sales and increase cross-category competition, while segmentation will expand
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN GEORGIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamins leads in 2024, despite declining birth rate
- GSK continues to lead, leveraging trust in high-quality offerings
- Preventative approach supports specific segments within an underdeveloped category
- PROSPECTS AND OPPORTUNITIES
- Forecast period will see stable demand and expanded portfolios, while birth rate continues to fall
- Falling birth rate and competition from fortified and functional foods threaten progress
- Players to invest more in product development
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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