Consumer Health in Estonia
Consumer health in Estonia in 2024 is showing signs of stabilisation after the disruptions caused by the pandemic, although economic uncertainty continues to impact the overall development of the sector. Several key categories are experiencing stagnation or even decline due to these challenges. Nevertheless, self-care remains a prevailing trend, with many consumers continuing to focus on vitamins, dietary supplements, and herbal/traditional remedies as part of a proactive approach to managing th...
Euromonitor International's Consumer Health in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Estonia
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN ESTONIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Market nearing saturation amidst limited innovation
- Solpadeine's decline following regulatory changes
- Nycomed SEFA leads in systemic analgesics
- PROSPECTS AND OPPORTUNITIES
- Innovative delivery methods to drive growth
- Targeting niche markets with specialised pain relief
- Expansion into natural and herbal alternatives
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Winter months drive seasonal sales growth
- Convenience drives e-commerce growth
- Dominance of international players with established brands
- PROSPECTS AND OPPORTUNITIES
- Increasing demand for natural and herbal remedies
- Rising adoption of telemedicine
- Growing interest in multi-symptom relief products
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sluggish sales performance amidst market saturation
- H2 blockers lose ground to proton pump inhibitors
- Strong demand for family-friendly brands
- PROSPECTS AND OPPORTUNITIES
- Expanding potential in paediatric digestive remedies
- Competition from supplements threatens category growth
- Blurring boundaries between nutritional and digestive health
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Return to pre-pandemic demand with focus on common skin conditions
- E-commerce growth overcomes stigmas related to dermatological conditions
- GSK and Beiersdorf AG lead the dermatologicals with trusted brands
- PROSPECTS AND OPPORTUNITIES
- Limited growth with focus on price inflation and hair loss products
- Opportunities for natural and organic dermatological products
- Room for growth in specialised dermatological treatments
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Active lifestyles fuel increased demand for wound care products
- Accessibility and popularity of sticking plasters and adhesive bandages
- Beiersdorf AG leads wound care, followed by private label growth
- PROSPECTS AND OPPORTUNITIES
- Market saturation and growth potential in specialised wound care
- Private label products set to dominate the economy segment
- Rising demand for eco-friendly packaging in wound care
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Post-pandemic demand for vitamins declines
- Private label vitamins capture a larger market share
- Repforce OÜ retains leadership in a competitive environment
- PROSPECTS AND OPPORTUNITIES
- Established brands must boost promotional strategies
- Innovative vitamin formats offer growth potential
- Sustainability and transparency becoming key factors for premium brands
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic uncertainty hampers sales
- Local brands benefit from effective marketing
- Consumer scepticism leads to demand for proven benefits
- PROSPECTS AND OPPORTUNITIES
- Probiotic supplements offer multifunctional benefits
- Building trust through transparency and evidence-based claims
- Niche supplements target specific health concerns
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Weight management market remains niche but steady
- Sports nutrition crossover increasing appeal of weight management products
- Traditional slimming products lose favour amongst consumers
- PROSPECTS AND OPPORTUNITIES
- Targeted marketing strategies needed to expand market share
- Product innovation integrating functional ingredients
- Digital health tools enhancing consumer engagement
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition gains popularity amongst younger Estonians
- Diversification of sports nutrition products expands audience
- Baltic Nutrition Partners retains its lead in a fragmented landscape, whilst e-commerce plays a key role in sports nutrition sales
- PROSPECTS AND OPPORTUNITIES
- Functional beverages to drive growth in sports nutrition
- Sustainable packaging appeals to environmentally conscious consumers
- Personalised nutrition becoming a key trend
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong cultural preference for herbal remedies
- E-commerce expands access to herbal/traditional products
- Integration of herbal products with modern medicine
- PROSPECTS AND OPPORTUNITIES
- Innovating by combining tradition with science
- Educational marketing to raise awareness of benefits
- Emphasising sustainable sourcing of herbal ingredients
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN ESTONIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Parental focus on safety drives demand for trusted brands
- Child-friendly formulations gain popularity
- Preventive health focus increases investment in immunity products
- PROSPECTS AND OPPORTUNITIES
- Innovating in child-friendly delivery methods
- Organic and natural products appeal to health-conscious parents
- Educational support for parents building brand loyalty
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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