Consumer Health in Ecuador
Ecuador has experienced numerous challenges over the review period that have impacted consumption in general and the consumer health market. GDP growth projected by the IMF for 2024 is just 0.1%, the lowest in Latin America. This is mostly the result of the significant security crisis Ecuador has been grappling with in recent years, which increased at the end of 2023 and reached its highest point in the first months of 2024. This forced President Daniel Noboa’s new government to declare a state...
Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Ecuador
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN ECUADOR
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Players promote versatility of analgesics to widen the consumer base
- Analgesics enjoys innovation and new launches
- Dengue outbreak boosts sales of acetaminophen
- PROSPECTS AND OPPORTUNITIES
- Pharmacies will have a key role in influencing consumers’ purchasing decisions
- Greater focus on women’s health to drive growth of menstrual pain analgesics
- Topical analgesics will benefit from fitness trend
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cough, cold and allergy remedies continue to normalise after the pandemic
- Antihistamines/allergy remedies (systemic) benefit from promotion investment
- Point-of-sale promotions are essential strategies of leading players
- PROSPECTS AND OPPORTUNITIES
- Herbal/traditional cough and cold remedies enjoy strong demand
- Paediatric cough, cold and allergy remedies remain resilient
- Climate change could change the consumption patterns of cough, cold and allergy remedies
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- High prevalence of digestive problems boosts sales
- Climate change increases digestive illnesses
- Dengue outbreak is a key category driver in 2024
- PROSPECTS AND OPPORTUNITIES
- Authorities’ campaign could reduce the prevalence of digestive illnesses in Ecuador
- Consumers have little knowledge of the difference between products
- Increasing competition in antacids
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Breaking taboos in women’s health
- Nappy (diaper) rash treatments struggle as birth rate continues to decline
- Hair loss treatment sales boosted by investment
- PROSPECTS AND OPPORTUNITIES
- Coastal region more attractive for nappy rash treatments
- Consumers seek an effective solution to scalp problems
- Topical antifungals have a positive outlook
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Little dynamism in wound care
- Licensed sticking plasters/adhesive bandages for younger consumers
- Economic challenges limit stocking up
- PROSPECTS AND OPPORTUNITIES
- More active lifestyles will boost demand
- First aid kit required in all vehicles
- Skin care expected to generate new opportunities
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for vitamin C continues to wane in 2024
- Consumers take vitamin B to treat a range of symptoms
- Lack of innovation and advertising impacts multivitamins
- PROSPECTS AND OPPORTUNITIES
- Skin health concern to support vitamin C sales
- Informed consumers seek specific vitamins
- Affordability is key
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Probiotic supplements enjoy steady growth thanks to promotion and advertising
- Increasing competition in collagen reduces profit margins
- Immunity-boosting less important as impact of the pandemic wanes
- PROSPECTS AND OPPORTUNITIES
- Probiotics potential
- More informed consumers seek specific ingredients
- Lack of control of product claims
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Volume decline as consumers prioritise essential consumer health products
- Direct selling plays a key role and enjoys post-pandemic recovery
- Abbott’s campaign tells consumers to “get along with diabetes”
- PROSPECTS AND OPPORTUNITIES
- Rising health awareness will help to boost sales; however, affordability remains an issue
- Weight loss supplements to complement more invasive procedures
- Positive outlook for supplement nutrition drinks for diabetes
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Focus on wellbeing and being more active
- Direct selling continues to recover in 2024 as the salesforce increases
- Significant informal market due to high prices
- PROSPECTS AND OPPORTUNITIES
- Packaged food products with added protein: a challenge for sports nutrition?
- Specialist stores offer a wider range of products and prices
- More informed consumers demand specific products for their needs
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal/traditional products enjoy a good positioning in the Ecuadorian market
- Consumers turn to herbal/traditional sleep aids during stressful times
- Herbal/traditional products benefit from wide distribution
- PROSPECTS AND OPPORTUNITIES
- Holistic healthcare benefits herbal/traditional products
- Lack of control over product claims remains an issue
- Growth potential of CBD as new brands enter the market
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN ECUADOR
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric vitamins and dietary supplements are prioritised by parents
- Dengue outbreak boosts sales of paediatric acetaminophen in 2024
- Mulgatol maintains its strong position
- PROSPECTS AND OPPORTUNITIES
- Engaging with paediatricians and trade marketing key to growth
- Shrinking target market limits future growth
- Functional packaged food poses an increasing challenge to paediatric vitamins and dietary supplements
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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