While total current value sales growth for consumer health in Costa Rica in 2024 is set to be well down on 2023, this is mainly because the country experienced persistent deflation over the first half of the year amidst the strong appreciation of the colón against the US dollar. Most categories have expanded in volume terms, with several poised to register improved performances in this respect. The easing of cost-of-living pressures has helped to boost volume sales by making people more inclined...
Euromonitor International's Consumer Health in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Costa Rica
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN COSTA RICA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall demand for analgesics continues to rise steadily
Adult naproxen and diclofenac are the most dynamic categories
Appeal of generics remains strong despite deflation
PROSPECTS AND OPPORTUNITIES
Diversification of delivery formats likely to increase in systemic analgesics
Products claiming to provide faster results set to gain ground
Pharmacies will remain the leading distribution channel
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Post-pandemic increase in spread of seasonal viruses boosts demand
Combination products remains one of the best performing categories
Bayer introduces Tabcin PowerGels
PROSPECTS AND OPPORTUNITIES
Consumer base for antihistamines/allergy remedies set to continue expanding
Dominance of Halls brand in medicated confectionery unlikely to be challenged
Interest in herbal/traditional products expected to remain strong
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Most digestive remedies categories expand in volume and value terms
Heightened price-sensitivity broadens appeal of generics
Megalabs SA continues to rank among the strongest performers in 2024
PROSPECTS AND OPPORTUNITIES
Lifestyle and demographic trends will continue to drive demand
Competitive landscape expected to remain relatively concentrated
No major changes anticipated in terms of distribution
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand remains solid amidst rising incidence of skin- and hair-related ailments
Budget-conscious consumers increasingly favour smaller pack sizes and generics
Interest in hair loss treatments continues to rise
PROSPECTS AND OPPORTUNITIES
Herbal/traditional dermatologicals likely to gain ground
Demand for haemorrhoid treatments set to remain buoyant
Use of medicated shampoos expected to become more widespread
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Falling prices, busier lifestyles and population ageing help to lift demand
3M Nexcare and Hansaplast stay well ahead of the competition
Penetration of generics remains low
PROSPECTS AND OPPORTUNITIES
Wound care will continue to expand at a steady pace in volume and value terms
Maturity and competitive pressures should encourage added-value innovation
Distribution likely to remain heavily concentrated in the pharmacies channel
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Preventive health trend continues to boost vitamins consumption
Multivitamins still the largest category despite slowdown in demand
Interest in paediatric vitamins remains strong
PROSPECTS AND OPPORTUNITIES
Price competition likely to intensify as producers seek to win over more consumers
GNC expected to further consolidate its leading position
Direct sellers set to remain an important distribution channel
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing adoption of preventive health behaviours favours dietary supplements
Appreciation of local currency improves supply of imported brands
Products incorporating CBD become more widely available
PROSPECTS AND OPPORTUNITIES
Outlook for dietary supplements remains bright
Interest in herbal/traditional products expected to rise
Adoption of healthier eating habits likely to constrain growth potential
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising health- and image-consciousness continue to boost demand
Meal replacement remains the largest and best performing category
Megalabs launches Enterex brand in supplement nutrition drinks
PROSPECTS AND OPPORTUNITIES
Direct sellers likely to strengthen their competitive positions
Threat from GLP-1 drugs should be limited by high prices and stricter regulation
Supplement nutrition drinks will continue to benefit from population ageing
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing participation in sports and fitness activities continues to boost sales
GNC retains its dominant position
Direct selling companies maintain strong presence in sports nutrition
PROSPECTS AND OPPORTUNITIES
Sports protein powder set to remain the largest category in value terms
Protein/energy bars and sports protein RTD expected to post fastest volume growth
Producers will employ a range of strategies to overcome pricing barrier
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Costa Ricans continue to show strong interest in herbal/traditional products
Herbal/traditional sleep aids is the most dynamic category
Growth potential of branded products restricted by use of unpackaged alternatives
PROSPECTS AND OPPORTUNITIES
Herbal/traditional cough, cold and allergy (hay fever) remedies set to gain popularity
Gut health concerns will strengthen interest in herbal/traditional digestive remedies
Several categories expected to witness new herbal/traditional launches
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN COSTA RICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slowing birth rates and weakened purchasing power subdue growth potential
Paediatric vitamins and dietary supplements shows the fastest development
Reye's syndrome risk erodes appeal of paediatric aspirin
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products likely to perform well in several categories
Demand for paediatric allergy remedies expected to increase
Pharmacies will continue to dominate paediatric consumer health distribution
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029