Consumer Health in Colombia
In 2024, consumer health in Colombia continues to face economic challenges, strongly linked to the political and economic situation. These include concerns over the legislative projects proposed by the government in critical areas like health, labour and pensions. Despite a slowdown, the rate of inflation remains high and the country’s economic performance has been poor. According to official statistics, in Q1 2024, GDP growth was slow and there was a high unemployment rate. In this context, the...
Euromonitor International's Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Colombia
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN COLOMBIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- Summary 1 OTC: Switches 2023-2024
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 2 Research Sources
- ANALGESICS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Self-medication continues to benefit the demand for analgesics
- Rx status of cardioaspirina boosts OTC adult aspirin
- Colombians turn to affordable presentations
- PROSPECTS AND OPPORTUNITIES
- Ageing population trend to create usage opportunities
- Branded analgesics to face competition from generics
- Coopidrogas drives private label
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Climate change informs the demand for cough and cold remedies
- Commercial brands are highly valued by consumers
- Pharmaceutical companies look to gain pharmacists’ recommendations
- PROSPECTS AND OPPORTUNITIES
- OTC medicines complement traditional treatments for colds
- Cough syrups with natural ingredients to gain popularity
- Rising incidence of allergies to push the use of oral antihistamines and nasal decongestant drops
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Stress- and environmental-related impacts on digestive remedies
- Upper digestive issues drive a demand for antacids
- Electrolyte preparations spike diarrhoeal remedies
- PROSPECTS AND OPPORTUNITIES
- Versatility to help diarrhoeal remedies and antacids drive growth
- New OTC treatment to continue to boost IBS treatments
- Lactase goes OTC
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Generics boost antifungals while the competition intensifies in medicated shampoos
- Hair loss treatments gain some momentum
- A strong and versatile offer enables Crema No 4 to remain the clear leading brand in nappy (diaper) rash treatments
- PROSPECTS AND OPPORTUNITIES
- Demographic and health trends and climate change to act as growth drivers in dermatologicals
- Spray format to gain some momentum in topical antifungals
- Pharmacies to remain the main distribution channel for dermatologicals
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- NRT smoking cessation aids continue to lose popularity amid shift to alternatives
- Narrow offer in NRT smoking cessation aids
- Nicorette continues to enjoy a near monopoly in NRT smoking cessation aids
- PROSPECTS AND OPPORTUNITIES
- Decreasing social tolerance towards smoking offers some opportunities for NRT smoking cessation aids
- Nicotine pouches may emerge as an alternative to NRT smoking cessation aids
- Colombian smokers’ approaches to quitting the habit do not favour NRT products
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- More Colombian consumers experience sleep problems
- Pharmacies expand their offer of herbal/traditional sleep aids
- Melatonin and homoeopathic products gain visibility
- PROSPECTS AND OPPORTUNITIES
- Ageing population trend and mental health issues to drive demand for sleep aids
- Outstanding innovation is not expected but switches may boost the OTC offer
- The competitive landscape is set to remain fragmented
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Screen time impacts eye health
- Medical advice is important
- Eye care awareness rises amid visual health prevention campaigns
- PROSPECTS AND OPPORTUNITIES
- Long screen time, an ageing population and pollution to push the demand for eye care products
- No significant competition from generics or private label but differentiation gains weight
- Self-medication remains limited in eye care
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for wound care products responds to specific and immediate needs
- Inflation impacts formats and promotional activity in wound care
- Pharmacies offer easy access and various pack sizes to dominate distribution
- PROSPECTS AND OPPORTUNITIES
- Limited private label threat to brands
- Further segmentation can drive wound care
- Consumers prefer to assemble their own first aid kits
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- The demand for vitamins continues to decline as consumption habits change
- High prices and large pack sizes hold back multivitamins
- Growing presence of gummies
- PROSPECTS AND OPPORTUNITIES
- Health prevention trend and more informed consumers to drive growth
- Vitamin C: Opportunities beyond immune system positioning
- Further development of gummies to catch the eye of children and adults
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mixed performances within dietary supplements
- Protein supplements see strong competition from functional beverages
- Increasing popularity and use of magnesium
- PROSPECTS AND OPPORTUNITIES
- Probiotic supplements retains room for further strong growth
- Positioning in dietary supplements to remain unchanged
- Opportunities for pharmacies and supermarkets to develop their offer
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Exercise and diet to address obesity and overweight
- Medicines to treat diabetes do not pose a significant challenge to the category
- Supplement nutrition drinks pique the interest of consumers
- PROSPECTS AND OPPORTUNITIES
- Ageing population trend to push the demand for supplement nutrition drinks
- New products and segmentation to provide dynamism in supplement nutrition drinks
- Holistic approach to weight management and wellbeing
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition continues to attract new consumers amid the healthy lifestyle trend
- IMN Nutrition expands its presence in sports nutrition
- Specialist retailers offer incentives to win over consumers
- PROSPECTS AND OPPORTUNITIES
- The development of high-protein packaged food may threaten sports nutrition
- Opportunities for the development of RTD products
- Illegality and informality continue to present challenges to sports nutrition
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Positive sales development attracts new players to herbal/traditional products
- Pharmacies increase the space for and visibility of natural products
- Herbal/traditional cough and cold remedies remain popular
- PROSPECTS AND OPPORTUNITIES
- Opportunities and challenges emerge from chemical-free medicines
- Increasing competition expected
- Free from claims boost the demand for natural products
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN COLOMBIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric remedies are gaining consumer confidence
- Remedies to treat diarrhoea are not specifically marketed for children
- Downward trajectory in the demand for paediatric vitamins and dietary supplements
- PROSPECTS AND OPPORTUNITIES
- Despite a projected decline in the paediatric population, retail volume and value growth is anticipated
- Nappy (diaper) rash treatments to be most impacted by declining birth rates
- Recovery in paediatric vitamins and dietary supplements
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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