Consumer Health in Bulgaria
In 2024, consumer health in Bulgaria is expected to witness robust current value growth, while retail volume sales will continue to decline across most categories. Current value growth has been supported by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional packs which offer better value-for-money. Consumption levels r...
Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Bulgaria
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN BULGARIA
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Analgesics bounces back as inflationary conditions subside
- German multinational Bayer AG leads the competitive landscape
- Pharmacies dominate the distribution of analgesics
- PROSPECTS AND OPPORTUNITIES
- Heavy advertising focus will remain prominent in analgesics
- E-commerce growth has strong potential in analgesics
- Innovation potential is higher in topical analgesics
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price sensitivity drives consumers to shop abroad
- Zaharni Zavodi AD is leading local player
- Strong flu season delivers good results for decongestants
- PROSPECTS AND OPPORTUNITIES
- Longer allergy season results in stronger sales of antihistamines
- Pharmacies will evolve as e-commerce channel evolves
- Shortage of medical staff will drive the self-medication trend
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Tourism revival supports sales of digestive remedies
- Probiotics curb demand whilst inflation supports value sales
- Digestive remedies is heavily reliant on advertising support
- PROSPECTS AND OPPORTUNITIES
- Ageing population will sustain demand for digestive remedies
- E-commerce channel holds promising growth potential
- More convenient formats to emerge in digestive remedies
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Climate change lifts requirement for antipruritics
- Renewed demand for topical allergy remedies/antihistamines and paediatric dermatologicals
- Multinationals hold clear lead in dermatologicals
- PROSPECTS AND OPPORTUNITIES
- E-commerce sales set for further expansion
- TV advertising is critical for brands to build and sustain awareness
- Strong growth potential in hair loss treatments
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Low consumer desire to stop smoking tobacco hinders category development
- Nicorette has a near monopoly in NRT smoking cessation aids
- NRT gum performs slightly better than NRT patches
- PROSPECTS AND OPPORTUNITIES
- Steady growth is forecasted but limitations are posed from competing products
- Alternative smoking cessation products are emerging
- E-commerce likely to grow despite category’s decreasing popularity
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ongoing rise in sleep disorders supports sales
- Novanight to extend its lead in sleep aids
- Economic uncertainty and knowledge about the importance of sleep supports sales of sleep aids
- PROSPECTS AND OPPORTUNITIES
- Robust outlook for sleep aids in upcoming years
- Proliferation of natural sleep aid products is anticipated
- Traditional pharmacy outlets to lose some ground to e-commerce channel
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Allergy eye care sales suppressed by lower purchasing power
- Competitive landscape is concentrated among multinationals
- Pharmacies are dependable channel for eye care purchases
- PROSPECTS AND OPPORTUNITIES
- Proliferation of eye conditions to support future growth
- New formats to deliver impetus to sales in eye care
- Rising eye health awareness to influence supply and demand
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wound care still struggling to recover from pandemic-induced cutbacks
- Stocking up on sticking plasters/ adhesive bandages supports category sales
- Medica AD retains its leading position in wound care
- PROSPECTS AND OPPORTUNITIES
- More specialised wound care products expected to emerge
- Expanding range of distribution channels to boost growth in upcoming period
- Rural-based consumers and mountain tourism to spur growth in wound care
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamin D leads the strong performance of single vitamins
- Actavis EAD holds overall lead in vitamins category
- Home and personal care stores capture bigger share of vitamins sales
- PROSPECTS AND OPPORTUNITIES
- Single vitamins to gain status in minds of consumers
- Consumers’ health agenda will provide underlying support to vitamins category
- New formats to support more sophisticated consumer preferences
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ageing population and health prevention supports buoyant performance of dietary supplements
- Probiotics remain a key focus for consumers with awareness rising amid TV advertising campaigns
- Health and personal care stores and e-commerce elevate share of value sales
- PROSPECTS AND OPPORTUNITIES
- Strong growth potential for dietary supplements
- Dynamic growth ahead for probiotic supplements
- Personalised kits and subscription services to gain ground
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing consumer interest for weight management products
- Meal replacement delivers solid performance
- E-commerce gains popularity for weight management products
- PROSPECTS AND OPPORTUNITIES
- Sedentary lifestyles and obesity to fuel sales growth
- Weight loss drugs may provide some competition
- Greater diversity expected in meal replacement products
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sports nutrition extends appeal to a broader consumer audience
- Social media helps to shape purchasing decisions
- Sports protein RTD products are losing appeal
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition faces strong growth potential
- E-commerce to make sports nutrition more accessible to consumers
- International brands to retain a clear lead in sports nutrition
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Tradition of herbal and natural products strengthens in Bulgaria
- Desire for clean products without side effects is driving sales
- New opportunities for herbal products that have strong cultural relevance
- PROSPECTS AND OPPORTUNITIES
- Ageing population to boost sales of herbal/traditional products
- Herbal/traditional growth potential in paediatric consumer health and dermatologicals
- E-commerce sales to deliver new growth possibilities
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising demand for paediatric dermatologicals linked to climate change
- Nurofen is leading brand in paediatric consumer health
- Pharmacy stores remain a vital channel for purchasing and gaining advice
- PROSPECTS AND OPPORTUNITIES
- Falling birth rate to hinder volume sales potential
- Young parents likely to be enticed by new kid-friendly formats
- Players to expand the range of affordable products on offer
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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