Consumer Health in Bosnia and Herzegovina

Consumer Health in Bosnia and Herzegovina


Consumer demand for consumer health products remains stable in Bosnia and Herzegovina in 2024, despite ongoing negative demographic trends and the shrinking consumer base. Lingering inflation continues to drive significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories.

Euromonitor International's Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Health in Bosnia and Herzegovina
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Saturation and moderate growth amid demographic challenges
Increased interest in paediatric ibuprofen despite controversy
Non-steroidal anti-inflammatory drugs (NSAIDs) gain traction
PROSPECTS AND OPPORTUNITIES
Moderate growth expected amid demographic pressures
Paediatric ibuprofen to lead value growth
Sustained interest in NSAIDs like ketoprofen and naproxen
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Resurgence in allergy remedies amid climate shifts and post-pandemic adjustments
Nasal sprays lead sales growth due to convenience and effectiveness
Antihistamines see rising demand as allergies become a growing health issue
PROSPECTS AND OPPORTUNITIES
Slower growth for cough remedies as nasal sprays and antihistamines take the lead
Nasal sprays expected to maintain strong growth due to convenience
Decline in nasal decongestant drops as nasal sprays dominate
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing importance of digestive health in modern lifestyles
Growth in demand for digestive enzymes and paediatric laxatives
Laxatives and diarrhoeal remedies face decline amid market maturity
PROSPECTS AND OPPORTUNITIES
Conflicting trends to shape future of digestive remedies
Steady growth expected for digestive enzymes and paediatric laxatives
Mature categories to see slower growth due to market limitations
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady demand driven by health and wellness trends
Topical antifungals see surge in demand
Medicated shampoos maintain market strength despite maturity
PROSPECTS AND OPPORTUNITIES
Market maturity and demographic decline pose challenges
Hair loss treatments set for continued demand
Hair loss treatments and topical allergy remedies poised for fastest growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stable demand amidst inflationary pressure and demographic challenges
Sticking plasters/adhesive bandages remain the top-performing subcategory
First aid kit requirements sustain demand
PROSPECTS AND OPPORTUNITIES
Future growth constrained by demographic decline and market saturation
Sticking plasters/adhesive bandages to drive future category growth
E-commerce expansion offers new opportunities for wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and wellness trends drive strong growth in vitamins
Vitamin B category remains robust amidst fitness and lifestyle changes
Innovation continues to drive category expansion
PROSPECTS AND OPPORTUNITIES
Market saturation to temper future growth
Vitamin E to witness the strongest growth over the forecast period
E-commerce to double sales of vitamins by 2028
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong consumer demand driven by health and wellness trends
Probiotic supplements experience fastest growth
Product innovation drives expansion in dietary supplements
PROSPECTS AND OPPORTUNITIES
Steady consumer demand forecast, with calcium supplements facing stagnation
Probiotic supplements to lead growth in dietary supplements
E-commerce growth to boost dietary supplements sales
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Significant consumer interest driven by health and wellness trends
Meal replacement: A key driver of growth
Weight loss supplements see growth amidst strong online sales
PROSPECTS AND OPPORTUNITIES
Stable demand with demographic challenges
Meal replacement and slimming products to see continued growth
E-commerce and social media to drive future growth
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in sports nutrition driven by fitness culture
Rising demand for protein/energy bars
Continued popularity of protein/energy bars
PROSPECTS AND OPPORTUNITIES
Ongoing benefits from the full recovery of sports facilities
Rapid growth expected for sports protein RTD
Steady demand for sports protein powder despite market saturation
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising popularity of herbal/traditional products amid health trends
Herbal/traditional vitamins and dietary supplements grow amidst market saturation
Herbal/traditional topical analgesics gain market share
PROSPECTS AND OPPORTUNITIES
Stable demand for herbal/traditional products forecasted
Herbal/traditional vitamins and dietary supplements lead future growth
Herbal/traditional sleep aids to see continued growth
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increased focus on paediatric-specific products
Strong demand for paediatric vitamins and dietary supplements
Rising popularity of paediatric cough/cold remedies
PROSPECTS AND OPPORTUNITIES
Stable demand for paediatric consumer health
E-commerce boost for paediatric vitamins and dietary supplements
Paediatric ibuprofen faces reputation challenges but stable demand
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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