Consumer health in Bolivia is grappling with several challenges that contribute to instability in 2024. A shortage of foreign currency and rising bank fees are directly affecting the costs of imported inputs and finished products. This situation is expected to persist in the medium to long term, as it stems from structural issues exacerbated by government management, including excessive public spending on hydrocarbon subsidies and declining natural gas exports. In response, industry players have...
Euromonitor International's Consumer Health in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Health market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Bolivia
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN BOLIVIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales rise for analgesics in 2024
Generic variants gain traction
Lab Bagó continues to leady systemic analgesics
PROSPECTS AND OPPORTUNITIES
Expansion of innovative formulations anticipated within topical analgesics
Rising threat of drug smuggling
Forecast period holds opportunities for further segmentation
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise in demand for category products
Climate change impacts health and wellness
Laboratorios Bagó remains innovative leader
PROSPECTS AND OPPORTUNITIES
Mentisan's product portfolio and distribution set to expand
Growing demand for natural syrups with Hedera Helix
Increased consumer awareness and focus on treating flu and cough ailments
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic factors drive digestive remedies sales
Demand impacted by climatic conditions and
Megalabs SA maintains leadership in 2024
PROSPECTS AND OPPORTUNITIES
Natural digestive enzyme remedies set to rise
Category faces challenges in form of smuggling and counterfeiting
Sanitary infrastructure will continue to influence sales and development
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume and value growth seen in dermatologicals in 2024
Antifungal sales benefit from climate change
Laboratorios Droguería heads up a fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Increased in doctor recommendations to boost sales of skin treatment products
Climate change and mosquito proliferation continue to affect skin health
Dermatological problems exacerbated by economic deterioration
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return to pre-pandemic patterns supports growth
Wound care sees high levels of price sensitivity and product smuggling
3M Bolivia stays ahead, while local brands benefit from inflation
PROSPECTS AND OPPORTUNITIES
Development of specialised wound care for diverse consumer needs
First Aid Kits to benefit from promotion of at-home use
Growth expected in sports kinesiology wound care products
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for vitamins post pandemic
Herbalife Bolivia Ltda leads overall vitamins in 2024
Vitamin E as key in addressing country's dietary health challenges
PROSPECTS AND OPPORTUNITIES
Greater focus on bone health expected, while multivitamins will become more specified
Climate change to continue impacting viral diseases
Increased interest in vitamin B and vitamin E
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements sees rising costs and price increases
Consumers expect more from non-herbal dietary supplements
Integration of digital strategies in direct selling
PROSPECTS AND OPPORTUNITIES
Turmeric-based herbal combinations set to expand
CBD products may face legal hurdles
Tonics to shift further towards specialisation
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation impacts category growth
Players compete within highly fragmented landscape
Herbalife leads through direct selling and innovation
PROSPECTS AND OPPORTUNITIES
Ensure brand faces further challenges from illegal market activity
Consumers to continue to shift towards overall healthy lifestyles
Players will invest in targeted supplement nutrition drinks for different life stages
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition suffers falling sales in 2024
Escalation of smuggling threatens sports nutrition market
Omnilife leads overall category and continues to innovate
PROSPECTS AND OPPORTUNITIES
Farmacorp will expand further in sports nutrition, as segmentation becomes more prevalent
Market likely to remain relatively niche
Return to positive growth anticipated for forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal traditional products enjoys positive growth in 2024
Expansion of well-accepted local industry products
Evolution of Arocarbol brand and product portfolio
PROSPECTS AND OPPORTUNITIES
Rising trend in the use of echinacea for immune support
Brands to increase emphasis on natural ingredients
Herbal and traditional sleep aids will continue to rise
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BOLIVIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise in demand for viral illness and RSV impulse paediatric products
Innovation drives sales of Antiflu-Des Jr Syrup
Decline in demand for paediatric vitamins
PROSPECTS AND OPPORTUNITIES
Greater segmentation to be seen during forecast period
The impact of under-resourced public health on OTC product growth
Nappy rash treatments will remain highly competitive
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029