Consumer Health in Belgium
Consumer health in Belgium is projected to continue its positive retail current value growth trend, recording good retail sales figures for 2024. However, there are different dynamics in different categories. Indeed, while OTC is suffering from a shift to more natural products, sports nutrition is thriving, benefiting from growing participation in physical activity. Elsewhere, vitamins and dietary supplements continue to perform well.
Euromonitor International's Consumer Health in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Consumer Health in Belgium
- Euromonitor International
- September 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN BELGIUM
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Navigating stability amid shifting trends in 2024
- Dafalgan consolidates lead amid new entrants
- Increasing demand for rapid-acting analgesics
- PROSPECTS AND OPPORTUNITIES
- Resilient consumption amid stock shortages
- Rx changes could spark a surge in OTC analgesics in 2025
- Consumer concerns and growing competition to impact the forecast period performance
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price rises maintain positive retail value growth amid retail volume struggles
- Allergy remedies benefit from environmental changes
- Vicks maintains top spot
- PROSPECTS AND OPPORTUNITIES
- Declining demand for cough and cold remedies but a rising need for allergy relief
- Prevalence of natural of products anticipated to rise
- Nasal sprays face challenges
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Inflationary pressure on prices boosts retail current value sales but hinders retail volume sales
- Syrup innovations and anticholinergic advances dominate product developments
- Rising popularity of probiotics creates challenges
- PROSPECTS AND OPPORTUNITIES
- Challenges for IBS treatments and proton pump inhibitors
- Changing travel habits to drive motion sickness remedies
- Natural digestive remedies set to disrupt the category and leading brands
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Waning taboo helps vaginal antifungals to buck the downward trajectory in retail volume sales
- Janssen-Cilag remains the leader in an increasingly competitive field
- Rising demand for natural dermatologicals
- PROSPECTS AND OPPORTUNITIES
- Challenges ahead for dermatologicals
- Increasing competition from the beauty and personal care space
- Local entries to compete with herbal/traditional offers
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Government measures countering tobacco alternatives boost NRT smoking cessation aids
- Government price hikes on tobacco products drive smokers towards NRT smoking cessation aids
- Janssen-Cilag leads and drives innovation through Nicorette
- PROSPECTS AND OPPORTUNITIES
- Government initiatives expected to have a mixed impact on the category
- Accessibility limits and reimbursements create challenges
- E-vapour products to continue to compete with NRT smoking cessation aids
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic and geopolitical concerns stimulate the use of sleep aids
- Natural solutions gain momentum
- Format options continue to grow
- PROSPECTS AND OPPORTUNITIES
- Forecast growth to soften but remain steady
- Natural ingredients, CBD and paediatric launches to dominate trends
- Challenges from dietary supplements and Rx
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Emerging factors help drive 2024 upturn
- Professional advice key to consumer decision-making
- Théa Pharma leads with a multifunctional portfolio
- PROSPECTS AND OPPORTUNITIES
- Higher wait times for ophthalmologist appointments encourage self-medication
- Free trials and ophthalmology partnerships could provide opportunities
- Balancing growth and market saturation
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Poor year in 2024 amid weaker product usage
- Spate of retail developments influence spending habits
- Beiersdorf leads through strong distribution and new product development
- PROSPECTS AND OPPORTUNITIES
- Focus on basic, value for money wound care amid economic uncertainty
- Warmer weather expected to stimulate outdoor activities and wound care demand
- E-commerce and private label purchases to gain momentum
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamins rebounds in retail volume terms in 2024
- Rising usage of multivitamins amid a strong health trend and wider distribution
- Larger brands gain momentum
- PROSPECTS AND OPPORTUNITIES
- Growth to be sustained by rising product awareness and wider distribution
- Dietary trends to fuel growth
- Personalisation provides a potentially lucrative space
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements continue to gain popularity in 2024
- Dietary supplements evolves as a category in Belgium
- Local consumers prioritise quality over quantity
- PROSPECTS AND OPPORTUNITIES
- Probiotics and collagen trends to fuel forecast period growth
- Weight management and healthy ageing trends to stimulate demand
- Personalisation/customisation to provide impetus to dietary supplements
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cost, lifestyle shifts and the weather weigh on the category performance
- There is a strong line-up in weight management and wellbeing in Belgium
- New formats and gender-specific solutions add dynamism to the category
- PROSPECTS AND OPPORTUNITIES
- Navigating inflation, changing lifestyles and evolving competition
- Innovating meal replacement towards health and nutrition
- Post-pandemic health trend could incorporate supplement nutrition drinks
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Active lifestyles spur fast growth in sports nutrition
- Transforming sports nutrition from a niche to mainstream wellness
- Players seek to widen their distribution reach
- PROSPECTS AND OPPORTUNITIES
- Health focus and integration with supplements
- Convenience and diversification are paths to the mainstream
- Sports nutrition to move towards tailored supplements to meet individual needs
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Belgian authorities advocate for a shift from regular drugs to herbal/traditional solutions
- Tilman leads the way with a large portfolio
- The demand for herbal/traditional products grows despite inflationary pressure on prices
- PROSPECTS AND OPPORTUNITIES
- Herbal/traditional products poised for continued success in Belgium
- Potential market liberalisation has implications for herbal/traditional products
- Shifting trends in distribution see the rise of parapharmacies and e-commerce
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN BELGIUM
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand stabilises following surge in flu, respiratory ailments and allergies in winter 2023-2024
- Higher demand for prescription medicines amidst rising health concerns in 2024
- Janssen-Cilag continues to lead while Pediakid sees rapid growth in 2024
- PROSPECTS AND OPPORTUNITIES
- Declining birth rates to exert pressure on paediatric consumer health
- Investments in natural products to navigate regulatory challenges and market trends
- Focus on safety in paediatric consumer health in Belgium
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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