Consumer Foodservice in Vietnam

Overall, consumer foodservice registered robust current value growth in Vietnam in 2024. The country continued to experience economic difficulties during the year, which posed various challenges for the consumer foodservice industry, including rising food prices, transportation fees and labour costs. Vietnamese people are actively searching for healthy and convenient food and beverage options, which has created good opportunities to develop the offer of fast food chains and convenience stores in...

Euromonitor International's Consumer Foodservice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Vietnam
Euromonitor International
March 2025
List Of Contents And Tables
CONSUMER FOODSERVICE IN VIETNAM
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Key players increase their adoption of technology
Jollibee Vietnam Co Ltd maintains its leading position
KFC Vietnam Co Ltd makes the first move to sell on social media platform, TikTok
PROSPECTS AND OPPORTUNITIES
Young generation will support growth of limited-service restaurants
Delivery online ordering continues to record strong growth
Key players are likely to focus on innovation to create consumer awareness
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CAFÉS/BARS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cafés/bars witnesses growth
SuperFoods Group retains lead
Players offer combo menus and store decoration to enhance customer experience
PROSPECTS AND OPPORTUNITIES
Cafés/bars to benefit from rise of inbound tourism
Players to work with third party food delivery apps and develop their own apps for online ordering and loyalty programmes
Rising popularity of sustainable specialist coffee stores
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
FULL-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Players constantly apply technology to improve service
Golden Gate Trade & Services JSC remains the market leader
Store renovation improves customer experience and satisfaction
PROSPECTS AND OPPORTUNITIES
Rise of inbound tourism to boost sales of full-service restaurants
Independent players expected to develop their own online ordering
Sustainability to receive more attention from players in the future.
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
SELF-SERVICE CAFETERIAS IN VIETNAM
2024 DEVELOPMENTS
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
STREET STALLS/KIOSKS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Chained street stalls/kiosks record a stable performance
Snow King Global Co Ltd continues to lead the market
Phuc Long kiosks record a declining presence
PROSPECTS AND OPPORTUNITIES
Street stalls/kiosks’ positive performance to be supported by tourism
Small street stalls/kiosks likely to focus on online ordering
New players likely to join chained street stalls/kiosks
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE BY LOCATION IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer foodservice through travel registers strongest performance
Stand-alone continues to dominate in 2024
Increasing presence of consumer foodservice in shopping centres
PROSPECTS AND OPPORTUNITIES
Stand-alone consumer foodservice expected to see stronger competition from retail
Consumer foodservice through travel expected to see opportunities
Stand-alone still able cater to different demographics.
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029

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