Consumer Foodservice in Vietnam

Consumer Foodservice in Vietnam


Consumer foodservice in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices continuing to rise, many consumers opted to cook more meals at home in order to save money. This trend was especially prevalent across lower-income segments, where food and energy bills accounted for a disproportionally large share of disposable income. Jo...

Euromonitor International's Consumer Foodservice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Vietnam
Euromonitor International
February 2024
List Of Contents And Tables
CONSUMER FOODSERVICE IN VIETNAM
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Uncertain economy and growing emphasis on healthy lifestyles have negative impact on sales
Limited-restaurants located in convenience stores witness fastest rate of growth, while Asian food and fried chicken remain most popular types of cuisine
Increase in collaboration between foodservice operators and soft drinks players
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, in line with improving economic outlook
New business concepts will drive growth
Online delivery will remain popular
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cafés/bars witness continued growth, thanks to return to busy pre-pandemic lifestyles
One-stop shop concept gains favour with Vietnamese consumers.
Growing popularity of online delivery
PROSPECTS AND OPPORTUNITIES
Continued healthy growth, with affordable pricing being a key advantage.
Digital marketing will remain instrumental in boosting performance
Eco-friendly café concept will grow in importance
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth, despite ongoing challenges
Focus on enhancing the customer experience.
Players offering Asian cuisine dominate sales
PROSPECTS AND OPPORTUNITIES
Improved economic conditions will fuel growth
Full-service restaurants will see most dynamic performance
Continued focus on online delivery
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN VIETNAM
2023 DEVELOPMENTS
STREET STALLS/KIOSKS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marked slowdown in growth for street stalls/kiosks in 2023
Mixue goes from strength to strength
Phuc Long closes kiosks in Winmart/Winmart+ stores in reversal of strategy
PROSPECTS AND OPPORTUNITIES
Improved performance for street stalls/kiosks, assisted by development of night-time economy
Move towards better management of street stalls in major cities
Continued focus on online delivery
CATEGORY DATA
Table 56 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Revival of inbound tourism boosts performance of consumer foodservice through leisure, lodging and travel locations.
Retail locations remain a firm favourite, but growth slows compared to previous year
Standalone continues to dominate consumer foodservice.
PROSPECTS AND OPPORTUNITIES
Growth in number of retail will contribute to expansion of consumer foodservice.
Greater investment in consumer foodservice in retail locations
Rural and suburban areas offer much scope for growth
CATEGORY DATA
Table 70 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 76 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 82 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 88 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 94 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 100 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028

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