Consumer Foodservice in Turkey

Consumer Foodservice in Turkey


The market witnessed significant damage and losses due to a massive and destructive earthquake that occurred on 6 February 2023, affecting 11 provinces in east and southeast Turkey. The major earthquake impacted provinces with a special role in gastronomy of the country, and therefore, consumer foodservice. It also cast a shadow of mourning across the country throughout the first half of the year. Industry players stated that this mourning affected overall consumption levels for the first six mo...

Euromonitor International's Consumer Foodservice in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Turkey
Euromonitor International
February 2024
List Of Contents And Tables
CONSUMER FOODSERVICE IN TURKEY
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Limited-service restaurants enjoys robust growth across metrics
Chicken and pizza establishments gain popularity
Cig kofte players develop aggressively
PROSPECTS AND OPPORTUNITIES
Pizza limited-service restaurants to continue to leverage wider availability and menus to grow consumer foodservice shares
Popularity of borek supports development and growth of bakery products limited-service restaurants
Chains to leverage economies of scale of offset strong financial pressures
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Coffee and tea outlets benefit from availability and affordability
Bars/pubs continues on the road to recovery
Longer stays with relatively small ticket sizes
PROSPECTS AND OPPORTUNITIES
Traditional and modern specialists to gain attention in cafés
The offer of fresh bakery products is expected to spread among cafés
The choice of takeaway products is being extended
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players look for solutions amid rising operational costs
More independents struggle to stay in business in tough economic conditions
The appeal of Asian full-service restaurants grows among affluent consumers
PROSPECTS AND OPPORTUNITIES
Middle Eastern concept to remain first choice while players also look to international operations
Tourism is expected to be a lifeline for full-service restaurants
Home delivery to retain currency
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Independents continue to drive self-service cafeterias
Financial metrics and business management gain importance
Players rationalise the labour force to survive
PROSPECTS AND OPPORTUNITIES
More concentrated competitive landscape is anticipated in the forecast period
Takeaway/online order operations are expected to increase in the forecast period
Meal card use to continue to threaten self-services cafeterias
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Street stalls/kiosks derives some benefit from the tough economic situation
Shoppers look for more filling, value for money corners in shopping malls
Dessert and chocolate kiosks perform well as they offer a little of what the consumer likes
PROSPECTS AND OPPORTUNITIES
Convenience and price factors provide a competitive edge for street stalls/kiosks
Fast food and coffee-selling kiosks to grow in number and popularity in shopping malls
Independent kiosks to continue to grow their presence
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ongoing recovery of inbound tourism flows spurs consumer foodservice through lodging
Travel consumer foodservice benefits from greater traffic flows
Non-standalone locations continue to exert pressure on the dominant standalone format
PROSPECTS AND OPPORTUNITIES
Inbound tourists to continue to drive the expansion and development of lodging consumer foodservice
Turkey’s growing appeal as a global tourism destination to boost travel consumer foodservice
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028

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