Consumer Foodservice in Thailand

The overall consumer foodservice landscape in Thailand is significantly influenced by the rising cost of living and heightened price-sensitivity. As inflation continues to impact daily expenses, many consumers are becoming increasingly cautious about their spending habits, particularly in terms of dining out. This economic pressure has led to a noticeable shift towards more affordable dining options, such as independent full-service restaurants and street stalls/kiosks. These foodservice channel...

Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Thailand
Euromonitor International
March 2025
List Of Contents And Tables
CONSUMER FOODSERVICE IN THAILAND
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slowdown for limited-service restaurants amid rising costs and shifting consumer preferences
Intense competition arises from economic challenges and evolving consumer trends
Online delivery leads as consumer preferences shift
PROSPECTS AND OPPORTUNITIES
Intense competition continues amid rising price sensitivity and new market entrants
Evolving consumer trends drive innovation and competition in foodservice fulfilment
Sustainability emerges as consumers demand eco-conscious practices
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CAFÉS/BARS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Juice/smoothie bars surge as health and wellness trend captivates Thai consumers
Intense competition shapes specialist coffee and tea shops amid rise in discerning consumers
Chained cafés lose competitive edge as consumers shift to specialist coffee and tea shops
PROSPECTS AND OPPORTUNITIES
New wave of Chinese entrants set to intensify competition
Eat-in and takeaway options to drive growth of cafés/bars
Health and wellness trend will further shape consumer choices
CATEGORY DATA
Table 142 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 143 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 144 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 145 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 146 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 147 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 148 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 149 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 150 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 151 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 152 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 153 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
FULL-SERVICE RESTAURANTS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Full-service restaurants challenged by rising cost of living and fierce market competition
Surge of Chinese brands transforms full-service restaurants in Thailand
Eat-in is primary growth driver as consumers seek experiences
PROSPECTS AND OPPORTUNITIES
Customer experience as the focus for full-service restaurants
Eat-in will continue to dominate full-service restaurants
Demand for healthier alternatives becomes essential
CATEGORY DATA
Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
SELF-SERVICE CAFETERIAS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Self-service cafeterias finds niche amid thriving foodservice industry
Ikea Restaurant becomes healthy quick-service alternative
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to drive consumers’ foodservice choices
Enhancing dining experience with technology integration
CATEGORY DATA
Table 42 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 43 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 44 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 45 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 46 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 47 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 50 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 51 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 52 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 53 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
STREET STALLS/KIOSKS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and convenience encourage consumers to visit street stalls/kiosks
Chinese brands transform street stall beverage scene in Thailand
Delivery increasingly gains ground in the fulfilment space
PROSPECTS AND OPPORTUNITIES
Competition from mainland China will push local street stalls/kiosks to innovate
Untapped market of online takeaway in Thailand’s foodservice landscape
CATEGORY DATA
Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE BY LOCATION IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Standalone is dominant location in post-pandemic foodservice landscape
Slowdown in growth for retail locations
Standalone outlets enhance delivery and takeaway services
PROSPECTS AND OPPORTUNITIES
Inflation and high cost of living to continue challenging retail and travel locations
Expanding standalone foodservice unlocks opportunities for broader consumer engagement
Shift in consumer behaviour and diverse demographics to drive retail foodservice
CATEGORY DATA
Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029

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