Consumer Foodservice in Romania

Consumer Foodservice in Romania


The positive performance of consumer foodservice in 2023 was driven by the lifting of COVID-19 restrictions in March 2022. However, high inflation was seen from the last quarter of 2022, coinciding with rising consumption of heat, gas and electricity due to the cold weather. This led to a noticeable reduction in growth for foodservice. Moving into 2023, a return to eating out was registered, as utility bills reduced, increasing disposable incomes.

Euromonitor International's Consumer Foodservice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Romania
Euromonitor International
February 2024
List Of Contents And Tables
CONSUMER FOODSERVICE IN ROMANIA
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience and cost-savings boost value sales for limited-service players
McDonald's and Burger King offer new technology, loyalty programs and expansion plans
Local players offer Shawarma kebabs to drive sales on the landscape
PROSPECTS AND OPPORTUNITIES
Affordable price points allow players to remain attractive during rising inflation
The expansion of shopping malls across the nation aids growth for players
Ongoing innovations allows McDonald's to retain its top spot
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Independent players struggle as rising inflation dampens sales in 2023
Specialist coffee and tea shops offer on-the-go consumption solutions
5 to go continues to expand across the nation, offering roadside and sit-down locations
PROSPECTS AND OPPORTUNITIES
Chained players expand as independent offerings struggle during rising inflation
5 to go set to challenge Starbucks through its aggressive expansion plan 
Zireto Café is set to impact the competitive landscape across the coming years
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising inflation challenges small full-service restaurant players in 2023
International cuisine attracts consumers as European offerings see outlets decline
Domestic offerings lead in outlet numbers, with few international brands
PROSPECTS AND OPPORTUNITIES
Tourism drive sales while players innovate to offer sustainable and vegan choices
Takeaway and deliveries continue to thrive, recording an upward trend
Independent players in larger cities focus on international cuisine and fine dining
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The return to office work drives value sales for self-service cafeterias
Ikea drives sales as Stradale offers an innovative format to the landscape
The return of tourism drives sales in summer locations and mountain resorts
PROSPECTS AND OPPORTUNITIES
Office workers and tourists drive the expansion of self-service cafeterias
Expansion plans for chains are set to decline over the forecast period
Competition from limited-service restaurants increases across the coming years
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heightened price points led to less money spent per transaction in 2023
Chained street stalls/kiosks focus on diversifying food offerings with innovative options
Independent street stalls/kiosks perform well in seasonal operations
PROSPECTS AND OPPORTUNITIES
The consumer base for street stalls/kiosks remains high across the forecast period
Independent outlets continue to provide an affordable option to consumers and owners
Chains increasingly consider franchising as a tool for expansion
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stand-alone continues to dominate but loses share to non-standalone
Value sales through lodgings benefit from the rapid return of tourism
PROSPECTS AND OPPORTUNITIES
Standalones continue to develop, offering interesting locations in historic towns
Retail consumer foodservice sees ongoing development through shopping centres
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028

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