Consumer Foodservice in the Netherlands

After a rapid post-pandemic recovery, the performance of consumer foodservice in the Netherlands in 2024 was disappointing. This was particularly evident in the first half of the year due to adverse weather conditions. Although the total number of transactions increased slightly and has now reached pre-pandemic levels, further increases in costs drove RSP and hampered sales. Meanwhile, value RSP growth was largely driven by increased prices.

Euromonitor International's Consumer Foodservice in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in the Netherlands
Euromonitor International
March 2025
List Of Contents And Tables
CONSUMER FOODSERVICE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited-service restaurants show positive growth in 2024, although the number of outlets declines
Chained players outperform independents thanks to better resources
McDonald’s retains top position but faces ongoing competition, especially from Domino’s
PROSPECTS AND OPPORTUNITIES
Healthy growth forecast for limited-service restaurants
Third-party delivery will be major driver of sales for the category in the coming years
Investments in new technologies are key to achieving growth
CATEGORY DATA
Table 142 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 143 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 144 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 145 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 146 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 147 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 148 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 149 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 150 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 151 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 152 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 153 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CAFÉS/BARS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cafés/bars achieves growth in 2024 but continues to face challenges
Traditional brown bars are slowly disappearing as they are considered outdated
Changing attitudes to alcohol consumption poses challenges for the category
PROSPECTS AND OPPORTUNITIES
The number of outlets will see further decline over the forecast period
Bars/pubs will switch focus as consumer behaviour evolves
Specialist coffee and tea shops will become increasingly visible in the coming years
CATEGORY DATA
Table 14 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 15 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 16 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 17 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 19 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 22 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 25 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
FULL-SERVICE RESTAURANTS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers turned off by high prices in full-service restaurants in 2024
Outlet expansion sees chained pizza full-service restaurants register growth
Full-service restaurants turn to ready-made components to increase profit margins
PROSPECTS AND OPPORTUNITIES
Growth in full-service restaurants will be driven by chained restaurants over the forecast period
Full-service restaurants will seek to diversify income streams to boost profit margins
Reduction of food waste set to become a focal point as the costs of ingredients rise
CATEGORY DATA
Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
SELF-SERVICE CAFETERIAS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy RSP growth for self-service cafeterias in 2024
La Place remains the undisputed leader ahead of Ikea
Ikea Restaurant offers meat-free value-for-money menus
PROSPECTS AND OPPORTUNITIES
Profitability will remain a challenge as costs continue to rise
Dine-in consumption will be the main focus for self-service cafeterias in the years ahead
Changes ahead for leading player La Place
CATEGORY DATA
Table 42 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 43 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 44 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 45 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 46 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 47 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 50 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 51 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 52 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 53 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
STREET STALLS/KIOSKS IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Street stalls/kiosks remains underdeveloped in 2024
Kiosk chain remains the leading payer due to its presence at train stations
NS Group promotes sustainability and healthy choices to attract interest
PROSPECTS AND OPPORTUNITIES
Modest increase likely for foodservice RSP as the category faces strong competition
Limited options for street stalls/kiosks to develop new fulfilment options
Competition set to intensify at major public transport hubs
CATEGORY DATA
Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE BY LOCATION IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower-than-expected incoming tourism limits growth of consumer foodservice by location in 2024
McDonald’s remains the leading player overall, combining multiple types of fulfilment
Domino’s expands its network of outlets to improve nationwide coverage
PROSPECTS AND OPPORTUNITIES
Grocery retailers will step up their efforts in an attempt to vie for share
Consumer foodservice through travel will see positive development
Consumer foodservice players will seek to offer convenience and special experiences
CATEGORY DATA
Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029

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