Consumer Foodservice in Greece

In 2024, consumer foodservice in Greece saw an increase in value sales, however, transactions and outlet openings declined. While tourism traditionally has a positive impact on foodservice revenue and transactions, its contribution fell below expectations in 2024. This decline was due to the underperformance of domestic tourism and conservative spending by inbound tourists. Despite a high number of arrivals, tourist spending remained limited, and the average duration of stay also decreased compa...

Euromonitor International's Consumer Foodservice in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Foodservice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Foodservice in Greece
Euromonitor International
March 2025
List Of Contents And Tables
CONSUMER FOODSERVICE IN GREECE
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity positively impacts sales and visits to limited-service restaurants
Chained players focus on expansion strategies to boost value sales and growth
Value for money becomes crucial as consumers become increasingly cautious
PROSPECTS AND OPPORTUNITIES
A high degree of innovation and new concepts is expected to drive growth
An expected rise in delivery and takeaway will positively impact limited-service restaurants
The healthy living trend is set to shape new concepts and innovations
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
CAFÉS/BARS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Coffee prices increase, leading to a decline in transaction volume
Independent players continue to lead share while chained, global players benefit from tourism
Bars increasingly offer small food dishes to boost foodservice value sales
PROSPECTS AND OPPORTUNITIES
New beverage trends are set to create ongoing growth opportunities
On-the-move consumption is expected to shape innovation and consumer behaviour
Price increases are expected to persist, influencing buying habits
CATEGORY DATA
Table 28 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
FULL-SERVICE RESTAURANTS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
The impact of shrinking disposable incomes on Greek restaurants
Fish restaurants dominate other full-service restaurants while African options suffer from low awareness
Delivery services continue to provide a strong revenue stream
PROSPECTS AND OPPORTUNITIES
Greek restaurants are expected to remain under financial pressure
Delivery service will continue to grow, driving sales for full-service restaurants
Premiumisation is expected to accelerate and drive value across the forecast period
CATEGORY DATA
Table 142 Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 143 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 144 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 145 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 146 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 147 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
Table 148 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
Table 149 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
Table 150 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
Table 151 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
Table 152 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
Table 153 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
Table 154 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
Table 155 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029
SELF-SERVICE CAFETERIAS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tourist flows and spending is crucial for self-service cafeterias
IKEA focuses on smaller city outlets, shifting towards offering limited-service restaurants
Eat-in remains more common than takeaway and home delivery for self-service cafeterias
PROSPECTS AND OPPORTUNITIES
Travel and lodging locations are set to continue leading self-service cafeterias
Home delivery and takeaway options are expected to remain limited in self-service cafeterias
There are limited growth opportunities for self-service cafeterias in Greece
CATEGORY DATA
Table 42 Self-Service Cafeterias: Units/Outlets 2019-2024
Table 43 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 44 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 45 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 46 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 47 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
Table 48 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
Table 49 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
Table 50 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
Table 51 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
Table 52 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
Table 53 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
Table 54 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
Table 55 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029
STREET STALLS/KIOSKS IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Competition from limited-service restaurants impacts the performance of street stalls/kiosks
Independent operators lead sales in street stalls/kiosks in Greece
Festivals and sport events drive growth and sales in street stalls/kiosks
PROSPECTS AND OPPORTUNITIES
Food festivals are set to contribute to a rising demand for street food
Takeaways services are expected to dominate sales in street stall/kiosks
Regulatory challenges will limit forecast growth in street stalls/kiosks
CATEGORY DATA
Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE BY LOCATION IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Travel and lodging locations attract high investments despite challenges
Companies explore growth opportunities through new concepts in non-standalone locations
Retail and leisure locations struggle due to low purchasing power
PROSPECTS AND OPPORTUNITIES
Low purchasing power will remain a key challenge for non-standalone locations
Tourist flows represent growth opportunities for consumer foodservice in Greece
Demographic trends will favour convenience and low-cost offerings
CATEGORY DATA
Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings