Consumer Electronics in Taiwan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	82 Pages	Euromonitor International	August, 2023	EP18139405

Best Price Guarantee
Price	from $2,650
Length	82 Pages
Publisher	Euromonitor International
Published Date	August, 2023
SKU	EP18139405

Consumer Electronics in Taiwan

Retail volume sales of consumer electronics continued to fall in 2023, with the rate of decline accelerating compared to the previous year. This was mainly the result of a slump in demand for computer and peripherals, although almost all other categories, including home video, headphones and mobile phones, suffered further decreases. While the return of inbound tourism, which was postponed during the COVID-19 pandemic, provided a welcome boost to the economy, households were reluctant to spend t...

Euromonitor International's Consumer Electronics in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in Taiwan
Euromonitor International
August 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN TAIWAN
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023; Table 2 Sales of Consumer Electronics by Category: Value 2018-2023; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Computers and peripherals suffer from a slump in demand in 2023
Innovative new models focus on content creators and gamers
Printers and monitors continue their downward spiral
PROSPECTS AND OPPORTUNITIES
Gaming laptops will continue to gain traction
Computex Taipei returns as significant event in industry calendar
Continued trend towards online shopping
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023; Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023; Table 16 Sales of Computers by Category: Business Volume 2018-2023; Table 17 Sales of Computers by Category: Business Value MSP 2018-2023; Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023; Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028; Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
In-car entertainment continues to decline, in line with deepening penetration of smartphones, despite rise in new car sales
Car workshops remain most significant retail channel for in-car entertainment
Garmin holds unrivalled position in in-car navigation
PROSPECTS AND OPPORTUNITIES
Brands diversify their in-car offerings in face of fading interest
Extension of official subsidies could prove detrimental to in-car entertainment
Car workshops appeal through favourable prices and on-hand expertise, but e-commerce poses a threat to their dominance
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023; Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home audio and cinema continue to decline in face of evolving technological innovations
Audio separates and home cinema and speakers systems see slower declines, thanks to popularity of soundbars
Appliances and electronics specialists allow consumers space and time to experience new products prior to making a purchase
PROSPECTS AND OPPORTUNITIES
Panasonic continues lead in 2023, thanks to its focus on high-quality products
Sony is expected to maintain a strong showing
Local brands will strive to gain share
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023; Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Falling demand for LCD TVs as consumers prioritise other luxury purchases
OLED TVs benefit from flurry of new product launches
Video players continue to decline in popularity
PROSPECTS AND OPPORTUNITIES
Video players will continue their downward
Computex will remain an important vehicle for companies to showcase new products
Taiwanese will show preference for physical stores, despite rise of e-commerce
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2018-2023; Table 54 Sales of Home Video by Category: Value 2018-2023; Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023; Table 56 Sales of Home Video by Category: % Value Growth 2018-2023; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023; Table 58 NBO Company Shares of Home Video: % Volume 2019-2023; Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023; Table 60 Distribution of Home Video by Channel: % Volume 2018-2023; Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028; Table 62 Forecast Sales of Home Video by Category: Value 2023-2028; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing penetration of smartphones exerts pressure on digital cameras
GoPro is absolute contributor to stronger performance of digital camcorders
Retail e-commerce remains most significant distribution channel for imaging devices in 2023
PROSPECTS AND OPPORTUNITIES
Digital camcorders will benefit from rise in outdoor activities
Gloomy outlook for digital cameras
Launch of concept stores and teaming up with professional photographers offers novel ways for brands to reach out to their to customers
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2018-2023; Table 67 Sales of Imaging Devices by Category: Value 2018-2023; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023; Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023; Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023; Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028; Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wireless speakers continue to drive growth
Apple and Google maintain their competitive advantage
Despite near-zero interest in e-readers, Readmoo continues to push its products
PROSPECTS AND OPPORTUNITIES
Wireless speakers to see continued growth
Apple withdraws from portable multimedia players, amid waning interest in such products
Readmoo’s activity in e-readers could tempt others to invest in the market
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2018-2023; Table 78 Sales of Portable Players by Category: Value 2018-2023; Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023; Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023; Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023; Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023; Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023; Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028; Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lack of new product development, shrinking consumer confidence and longer replacement cycles lead to ongoing decline for smartphones, while feature phones continue their downward slide
Apple’s iPhone retains its lead, thanks to high brand stickiness
Telco-operated stores remain most important retail channel
PROSPECTS AND OPPORTUNITIES
Chinese players to gain traction
Growth of digital payment systems will further consolidate value growth in smartphones
Feature phones will continue to fall as seniors shift to smartphones
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2018-2023; Table 89 Sales of Mobile Phones by Category: Value 2018-2023; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023; Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023; Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023; Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028; Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive growth in 2023, supported by prevailing health and wellness trends
Apple Watch retains its lead, while Xiaomi seeks to expand its coverage
E-commerce leads distribution in 2023, while in-person consultations offer appliances and electronics specialists potential for future growth
PROSPECTS AND OPPORTUNITIES
Over 50s represent key target group for wearable electronics
Rising health concerns will pushed more brands to develop health and wellness targeted products, while social media will play a key role in boosting awareness
Brands will have stronger focus on children
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023; Table 102 Sales of Wearable Electronics by Category: Value 2018-2023; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds buck declining sales trend
Apple leads headphones, supported by its AirPods and AirPods Max brands
E-commerce dominates distribution of headphones in 2023
PROSPECTS AND OPPORTUNITIES
TWS earbuds will continue to lead growth, with premiumisation set to draw in more consumers
Retailers will need to invest in-store experiences to draw consumers away from e-commerce
Crowdfunding and social media platforms will be used to attract consumers
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2018-2023; Table 113 Sales of Headphones by Category: Value 2018-2023; Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023; Table 115 Sales of Headphones by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Headphones: % Volume 2019-2023; Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023; Table 118 Distribution of Headphones by Channel: % Volume 2018-2023; Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028; Table 120 Forecast Sales of Headphones by Category: Value 2023-2028; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028