Consumer Electronics in Sweden


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Consumer Electronics in Sweden

Consumer electronics in Sweden recorded negative retail volume growth and modest retail value growth in current terms in 2022 after downwards sales trend were registered in 2021. Whilst many consumers retained home-centric lifestyles in 2021 due to the lingering effects of the COVID-19 pandemic, which partially sustained demand for consumer electronics for home entertainment purposes, consumer spending declined because of supply chain issues, substitution trends and a stronger shift towards prem...

Euromonitor International's Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Electronics in Sweden
Euromonitor International
August 2022
List Of Contents And Tables
CONSUMER ELECTRONICS IN SWEDEN
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic-induced growth in sales of laptops and desktops sales slows down
Supply chain issues and inflation exert pressures on computers and peripherals market
As the impact of the pandemic fades, e-commerce surge will become less persistent
PROSPECTS AND OPPORTUNITIES
Decreasing demand will drag down sales of computers and peripherals
Supply chain issues to persist throughout the early stages of the forecast period
Gaming to remain popular in Sweden, even after the influence of the pandemic wanes
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plummeting new car sales expected to drag down in-car entertainment sales
Smartphones and pre-installed devices cannibalise sales of in-car entertainment equipment
Garmin, Pioneer and Alpine remain the leaders in in-car entertainment
PROSPECTS AND OPPORTUNITIES
Continued sales declines ahead for in-car navigation due to proliferation of alternatives
Pre-existing challenges set to remain due to lower levels of consumer confidence
Environmental concerns and reduced car dependence to contribute to sales declines
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gloomy economic outlook and presence of substitutes weigh heavily on demand
Smaller homes contain less space for home audio and cinema equipment
Samsung, Philips and Sony remain leaders in home audio and cinema
PROSPECTS AND OPPORTUNITIES
Economic fragility and substitution trend to continue to put the squeeze on demand
Supply chain constraints, inflation and premiumisation to accelerate unit price growth
Slimmer TVs set to provide growth opportunities for soundbars
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued shift towards bigger, premium quality TVs in 2022
The popularity of OLED TVs supports home video sales
E-commerce retains its enhanced relevance while continuing to gain sales share
PROSPECTS AND OPPORTUNITIES
Economic uncertainty and return to pre-pandemic norms to further dampen volume sales
TV OS consolidation is moving closer towards becoming a reality
Video players expected to become increasingly obsolete
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prices on the rise amid supply chain constraints, inflation and the shift towards premium products
Imaging devices remains a niche category for professionals and advanced hobbyists
Competition from smartphones continues to represent a major challenge in 2022
PROSPECTS AND OPPORTUNITIES
Sales declines ahead as economic uncertainty and rising prices discourage replacement purchases
Ongoing decline in demand for digital cameras as smartphone cameras improve
Increased travel to provide some support to demand for imaging devices
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
Table 67 Sales of Imaging Devices by Category: Value 2017-2022
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Portable players continues its downward spiral as sales continue to fall
Wireless speakers registers modest growth as consumers value practicality
Sales of e-readers continue to decline due to the increasing presence of substitutes
PROSPECTS AND OPPORTUNITIES
Higher price sensitivity and competition from smartphones to exert pressure on sales
E-readers to continue declining due to competition from more advanced alternatives
Wireless speakers is set to remain the one bright spot in portable players
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2017-2022
Table 78 Sales of Portable Players by Category: Value 2017-2022
Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Temporary rebound in demand for smartphones
Cost-competitive Chinese brands continue to gain ground over more expensive rivals
Interest in Huawei mobile phones nosedives due to security and humanitarian concerns
PROSPECTS AND OPPORTUNITIES
Saturation and higher prices will undermine growth potential in smartphones
Chinese brands set to pose a significant threat to the current category leaders
Feature phones to record sharp volume declines as spending on secondary phones falls
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued consumer interest in health monitoring functions of wearable electronics
Increased functionality and aesthetic appeal remain major drivers of sales growth
Value growth of smart wearables sustained by premiumisation and higher prices
PROSPECTS AND OPPORTUNITIES
Wearable electronics to continue growing due to increasingly sophisticated functions
Smartphone manufacturers set to continue expanding into wearable electronics
E-commerce to remain the preferred distribution channel for wearable electronics
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for headphones slows down in 2022 due to maturity and economic uncertainty
Lifestyle changes continue to have an influence on consumer purchasing decisions
TWS earbuds serves as the main driver of growth in headphones during 2022
PROSPECTS AND OPPORTUNITIES
TWS earbuds set to remain particularly popular among consumers
E-commerce set to continue playing an important role in the distribution of headphones
Consumers likely to be more open to new brands as category players proliferate
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2017-2022
Table 113 Sales of Headphones by Category: Value 2017-2022
Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

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