The consumer electronics market in South Africa is becoming increasingly characterised by high levels of innovation by the leading players. With tough economic conditions placing pressure on consumers’ disposable incomes, brand owners sought to maintain their unit prices by investing in new product launches, rather than increasing the prices of their existing offerings. This strategy was especially effective in increasing volume sales in categories such as smartphones and home video products.
Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Electronics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Electronics in South Africa
Euromonitor International
August 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN SOUTH AFRICA
EXECUTIVE SUMMARY
Innovation remains key driver of growth
Electricity load-shedding receives mixed reactions in consumer electronics market
Online retail sales continue grow across South Africa
Smart devices grow in popularity across many categories
Health and wellness trend to have positive impact on demand for many consumer electronic products
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023