Consumer Electronics in Nigeria

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	74 Pages	Euromonitor International	July, 2023	EP18093931

Best Price Guarantee
Price	from $2,650
Length	74 Pages
Publisher	Euromonitor International
Published Date	July, 2023
SKU	EP18093931

Consumer Electronics in Nigeria

The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this, the government has implemented some difficult decisions in order to stabilise the economy, including removing trading restrictions on the official currency market, and this has driven the naira to a record low. This significant currency devaluation is...

Euromonitor International's Consumer Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in Nigeria
Euromonitor International
July 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN NIGERIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023; Table 2 Sales of Consumer Electronics by Category: Value 2018-2023; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume growth, as consumer purchasing power falls further
Hewlett-Packard dominates thanks to its major presence in laptops
Desktops and tablets fare worst
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Continued demise for desktops and tablets
Credit arrangements such as Buy Now Pay Later bolsters volume sales
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023; Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023; Table 16 Sales of Computers by Category: Business Volume 2018-2023; Table 17 Sales of Computers by Category: Business Value MSP 2018-2023; Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023; Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028; Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further volume decline in 2023
In-dash media players register volume growth
Demand for in-car navigation remains low as consumers turn to smartphones
PROSPECTS AND OPPORTUNITIES
Moderate growth over the forecast period
Growing ubiquity of smartphones continue to undermine demand for built-in entertainment systems
E-commerce sees continued growth
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023; Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drop in volume sales, as consumers prioritise essentials in light of high inflation
More affordable Chinese brands gain value share
Home cinema and speaker systems fares best
PROSPECTS AND OPPORTUNITIES
Positive outlook over the forecast period
Growing popularity of smartphones weighs heavily on demand for Hi-Fi systems and speakers
Appliance and electronics specialists remain dominant channel
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023; Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant fall in volume sales, as inflation bites
Hisense strongest performer
LCD TVs dominate product area
PROSPECTS AND OPPORTUNITIES
Recovery expected over forecast period
Appliance and electronics specialists remain dominant channel
Entry of more affordable brands and models will help stimulate volume growth
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2018-2023; Table 54 Sales of Home Video by Category: Value 2018-2023; Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023; Table 56 Sales of Home Video by Category: % Value Growth 2018-2023; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023; Table 58 NBO Company Shares of Home Video: % Volume 2019-2023; Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023; Table 60 Distribution of Home Video by Channel: % Volume 2018-2023; Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028; Table 62 Forecast Sales of Home Video by Category: Value 2023-2028; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Double-digit volume decline for imaging devices.
A reputation for quality and wide distribution underpin Canon’s dominance
Digital camcorders fare worst
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Potential unit price increases
Appliances and electronics specialists monopolise sales thanks to importance of in-person experience
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2018-2023; Table 67 Sales of Imaging Devices by Category: Value 2018-2023; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023; Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023; Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023; Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028; Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth for wireless speakers
Smartphones drive long-term decline for portable media players
Increasing competition sees leading brand Zealot lose value share
PROSPECTS AND OPPORTUNITIES
Young tech-savvy consumers drive volume growth of wireless speakers
Entry of more affordable brands in wireless speakers helps stimulate volume growth
E-readers and portable media players continue decline
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2018-2023; Table 78 Sales of Portable Players by Category: Value 2018-2023; Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023; Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023; Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023; Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023; Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023; Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028; Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant volume decline for feature phones
Telecommunication players support volume growth of smartphones
Transsion holds on to top spot
PROSPECTS AND OPPORTUNITIES
Double-digit volume growth for smartphones
Diverging sales trends for smartphones and feature phones
Population growth and increased social media use stimulate sales of smartphones
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2018-2023; Table 89 Sales of Mobile Phones by Category: Value 2018-2023; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023; Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023; Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023; Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028; Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standout performer in 2023, though from small base
Oraimo gains leading position in 2023, having only launched in 2020
E-commerce dominates distribution thanks to wide product offering and specific customer base
PROSPECTS AND OPPORTUNITIES
Continued healthy performance over forecast period
Wellbeing and convenience remains key drives of value sales
Smart wearables drive volume sales
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023; Table 102 Sales of Wearable Electronics by Category: Value 2018-2023; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drives overall volume growth in headphones
Oraimo leading player in a highly fragmented landscape
Rapidly changing technology means headphones needs to be upgraded frequently
PROSPECTS AND OPPORTUNITIES
Double-digit volume growth over forecast period
Technological advances drives further volume growth of TWS earbuds
Faster, more reliable internet will facilitate e-commerce growth
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2018-2023; Table 113 Sales of Headphones by Category: Value 2018-2023; Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023; Table 115 Sales of Headphones by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Headphones: % Volume 2019-2023; Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023; Table 118 Distribution of Headphones by Channel: % Volume 2018-2023; Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028; Table 120 Forecast Sales of Headphones by Category: Value 2023-2028; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028