Consumer electronics in Malaysia saw modest growth in 2023, although sales remained well below 2021 levels in constant value (2023 prices) terms. As the country emerged from the pandemic, consumers became increasingly keen to travel, socialise and spend more time outside the home, which translated into lower spending on electronics. Local tourism was also boosted by the introduction of new tax incentives, designed to encourage Malaysians to travel domestically.
Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Electronics market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Electronics in Malaysia
Euromonitor International
July 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN MALAYSIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smartphones are an intrinsic part of Malaysians’ daily lives
Static performance in 2023, despite introduction of additional tax subsidies
Samsung sees intensified competition in the form of Xiaomi
PROSPECTS AND OPPORTUNITIES
Planned roll-out of second 5G network should boost demand for premium smartphones
Refurbished products and trade-ins will become more popular with price-conscious consumers
Senheng expansion will cater to locals’ smartphone needs
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing levels of health and wellness awareness pave the way for greater adoption
Cashless society fuels demand for smart wearables
E-commerce is rapidly growing in importance
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated health-monitoring features and greater affordability will drive demand, as consumers are increasingly drawn into brand ecosystems
Proton launches its own smartwatch
E-commerce will see further expansion, but physical retailing will continue to play an important role
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023