Consumer Electronics in China

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	85 Pages	Euromonitor International	August, 2023	EP18117574

Best Price Guarantee
Price	from $2,650
Length	85 Pages
Publisher	Euromonitor International
Published Date	August, 2023
SKU	EP18117574

Consumer Electronics in China

In 2023, consumer electronics in China is set to experience another year of overall decline as the country stumbles into its long-due post-COVID-19 recovery. The good news for consumer electronics manufacturers is that supply side constraints have largely been lifted. Late into 2022, even the largest companies such as Apple have been struggling with city-wide lockdowns which shut down production and caused unrest – and even riots among workers in major hubs like Zhengzhou. This is no longer the...

Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in China
Euromonitor International
August 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023; Table 2 Sales of Consumer Electronics by Category: Value 2018-2023; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Saturation of demand leads desktops and laptops to anticipate a slight sales decline: Tablets in 2023 sustain moderate growth, driven by remote working trends and post-school education
Printers experience a significant decline, driven by paperless operations and online education
PROSPECTS AND OPPORTUNITIES
Gaming and work are expected to drive sales for computer and peripherals, emphasising gaming desktops
China's computers and peripherals embrace premiumisation, as consumers continuously prioritise quality and value
Business laptops show moderate growth as remote work gains prominence
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023; Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023; Table 16 Sales of Computers by Category: Business Volume 2018-2023; Table 17 Sales of Computers by Category: Business Value MSP 2018-2023; Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023; Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028; Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for in-car entertainment falls further
Increasingly intense competition for in-dash media players and in-car speakers
Opportunities for players from vehicle modifications in second-hand cars
PROSPECTS AND OPPORTUNITIES
Manufacturers of in-car entertainment to target the “right” consumers and upgrade their products for post-fitted sales
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023; Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenges and declines in China’s home audio and cinema remain in 2023
Category exhibits maturity, with stable brand rankings and declining sales in 2023
PROSPECTS AND OPPORTUNITIES
The transition towards alternative options casts a gloomy shadow over the home audio and cinema industry
The resurgence of vinyl players and analogue music is anticipated to gain attention
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023; Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Challenges and declines in China’s LCD TV category remain in 2023
OLED TVs attract consumer attention and see potential ahead
PROSPECTS AND OPPORTUNITIES
Mini-LED QD LCD TVs rise as formidable competitors to OLED TVs in the high-end segment
Gaming TVs are expected to display fast-moving growth
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2018-2023; Table 54 Sales of Home Video by Category: Value 2018-2023; Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023; Table 56 Sales of Home Video by Category: % Value Growth 2018-2023; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023; Table 58 NBO Company Shares of Home Video: % Volume 2019-2023; Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023; Table 60 Distribution of Home Video by Channel: % Volume 2018-2023; Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028; Table 62 Forecast Sales of Home Video by Category: Value 2023-2028; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Imaging devices see volume declines, due to category saturation and high prices
Strategic shift towards mirrorless cameras, responding to consumer demand
Digital camcorders maintain a steady growth, driven by demand from Gen Z for self-expression and the increase in sports enthusiasts
PROSPECTS AND OPPORTUNITIES
New technologies will continue to be given priority for mirrorless models
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2018-2023; Table 67 Sales of Imaging Devices by Category: Value 2018-2023; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023; Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023; Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023; Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028; Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak demand for portable players continues
Even wireless speakers take a hit, as consumers shy away from non-essentials
PROSPECTS AND OPPORTUNITIES
Potential for emerging e-readers after Kindle’s withdrawal from China
Smarter-than-smart ChatGPT-inspired wireless speakers on the horizon
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2018-2023; Table 78 Sales of Portable Players by Category: Value 2018-2023; Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023; Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023; Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023; Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023; Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023; Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028; Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mobile phones in China struggling to recover from the pandemic aftermath
Honor takes the lead over Vivo, while iPhone maintains third brand place
Compact “flip” models drive growth and democratisation of foldable phones
PROSPECTS AND OPPORTUNITIES
Image quality remains key for establishing premium brand image and product competitiveness
Multi-brand strategies call for a rethink under recessionary challenges
Feature phones increasingly out of favour
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2018-2023; Table 89 Sales of Mobile Phones by Category: Value 2018-2023; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023; Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023; Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023; Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028; Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wearable electronics sees small positive growth in 2023
Imminent health tracking demands drive sales of smart wearables
Huawei consolidates leading position while Xiaomi sees sharp decline
PROSPECTS AND OPPORTUNITIES
Affordability is a keyword for wearable electronics
Novel use scenarios mark untapped territories for smart wearables
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023; Table 102 Sales of Wearable Electronics by Category: Value 2018-2023; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Headphones is the winner in consumer electronics in 2023, supported by the success of TWS earbuds
Apple maintains its lead in TWS earbuds, thanks to AirPods’ ecosystem integration
Quest for comfort and hygiene underpins product innovation
PROSPECTS AND OPPORTUNITIES
Enhanced voice quality during calls sheds light on unleashed potential
Better prospects for products catering to sports and fitness scenarios in the post-COVID-19 era
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2018-2023; Table 113 Sales of Headphones by Category: Value 2018-2023; Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023; Table 115 Sales of Headphones by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Headphones: % Volume 2019-2023; Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023; Table 118 Distribution of Headphones by Channel: % Volume 2018-2023; Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028; Table 120 Forecast Sales of Headphones by Category: Value 2023-2028; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028