Consumer Electronics in China

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	85 Pages	Euromonitor International	January, 2023	EP17635742

Attention: There is an updated edition available for this report.

Best Price Guarantee
Price	from $2,650
Length	85 Pages
Publisher	Euromonitor International
Published Date	January, 2023
SKU	EP17635742

Consumer Electronics in China

In 2022, consumer electronics is set to post a low negative single-digit retail volume decline, after the year of recovery seen in 2021. This performance is being driven by a combination of the impact of COVID-19 and category-specific dynamics. The on-and-off pandemic situation in China has cast a shadow on overall purchasing power, and on offline channels in particular, against a broader backdrop of global supply chain shortages. Insufficient demand from increasingly frugal consumers amidst an...

Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in China
Euromonitor International
January 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What is next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022; Table 2 Sales of Consumer Electronics by Category: Value 2017-2022; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dynamic growth continues for tablets, while the surge in desktops and laptops moderates
Honor takes over where Huawei has left off in laptops, while Lenovo’s leading position is unchallenged
Business computers witnesses stasis as demand wanes
PROSPECTS AND OPPORTUNITIES
Interconnectivity and ecosystem become new buzzwords
Gaming and working to remain key to replacement upgrades of computers and monitors
Printers unlikely to regain volume growth momentum
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022; Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022; Table 16 Sales of Computers by Category: Business Volume 2017-2022; Table 17 Sales of Computers by Category: Business Value MSP 2017-2022; Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022; Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027; Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for aftermarket in-car entertainment falls further
Increasingly intense competition for in-dash media players
Opportunities for aftermarket players from vehicle modifications in lower-tier cities
PROSPECTS AND OPPORTUNITIES
Manufacturers of in-car speakers to target the right consumers for aftermarket sales
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022; Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mature category with stable brand ranking and fragmented competitive landscape
Hi-fi systems to witness growth amidst “hometainment” trend
PROSPECTS AND OPPORTUNITIES
Undetermined prospects for property market to hinder long-term growth prospects
Home cinema and speaker systems projected to gain further share
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022; Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Falling unit prices unable to drive retail volume sales of LCD TVs
Great leap forward for OLED TVs as more affordable options emerge
Xiaomi and HiSense gain share amidst downturn
PROSPECTS AND OPPORTUNITIES
Intensified competition between mini LED and OLED models as premiumisation deepens
Booming e-commerce sales will be lead to a harsh environment
Innovation in internet smart TVs at a crossroads
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2017-2022; Table 54 Sales of Home Video by Category: Value 2017-2022; Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022; Table 56 Sales of Home Video by Category: % Value Growth 2017-2022; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022; Table 58 NBO Company Shares of Home Video: % Volume 2018-2022; Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022; Table 60 Distribution of Home Video by Channel: % Volume 2017-2022; Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027; Table 62 Forecast Sales of Home Video by Category: Value 2022-2027; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume decline in 2022, due to supply shortages and saturation
Digital camcorders shows resilience, driven by the demand from gen Z for self-expression
Strategic shift towards mirrorless cameras, responding to consumer demand
PROSPECTS AND OPPORTUNITIES
New technologies will continue to focus on mirrorless flagship models
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2017-2022; Table 67 Sales of Imaging Devices by Category: Value 2017-2022; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022; Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022; Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022; Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027; Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weak demand for portable players
Diversification of wireless speakers
Baidu takes the lead in wireless speakers
PROSPECTS AND OPPORTUNITIES
Little opportunity for growth due to maturity of smart speakers
Blurring lines between e-readers and other electronic devices
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2017-2022; Table 78 Sales of Portable Players by Category: Value 2017-2022; Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022; Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022; Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022; Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022; Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022; Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027; Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing COVID-19 pandemic casts a shadow on mobile phones in 2022
Apple and Honor emerge as the biggest winners in the post-Huawei era
Chip options add a new dimension to overheating Android smartphone competition
PROSPECTS AND OPPORTUNITIES
Foldable phones still the best bet against Apple for premium Androids
Diversification goes both ways, in and out of smartphones
Offline channels key to success, even though online retailers have a strong position
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2017-2022; Table 89 Sales of Mobile Phones by Category: Value 2017-2022; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022; Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022; Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022; Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027; Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smart wearables underpins the growth of wearable electronics
Wearables as personal accessories, with aesthetic demand coming to the stage
Huawei Technologies further consolidates its lead in wearable electronics
PROSPECTS AND OPPORTUNITIES
Stable growth for wearable electronics
Advanced health management features and connectivity remain key focuses for innovation
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022; Table 102 Sales of Wearable Electronics by Category: Value 2017-2022; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
TWS earbuds is the backbone of growth in headphones
Mass TWS earbuds sees a rise in the average unit price
Audio experiences to the forefront of innovation, following mass adoption
PROSPECTS AND OPPORTUNITIES
Healthy growth ahead for headphones
Dare to differentiate – challenges and opportunities for traditional audio manufacturers
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2017-2022; Table 113 Sales of Headphones by Category: Value 2017-2022; Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022; Table 115 Sales of Headphones by Category: % Value Growth 2017-2022; Table 116 NBO Company Shares of Headphones: % Volume 2018-2022; Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022; Table 118 Distribution of Headphones by Channel: % Volume 2017-2022; Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027; Table 120 Forecast Sales of Headphones by Category: Value 2022-2027; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027