Consumer Electronics in Brazil

Consumer Electronics in Brazil


Consumer electronics in Brazil navigated a challenging landscape in 2023, with overall retail current value growth minimal, while retail volume sales fell. However, signs of recovery emerged as 2024 progressed, with expectations of significant growth for the year overall, driven by a more favourable economic climate and an increased focus on innovation across several key categories. Inflation has been a key factor, driving up prices, although most price increases have remained close to inflation...

Euromonitor International's Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Electronics in Brazil
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Shifting consumer priorities in computers in Brazil
Positive landscape for innovation, despite economic struggles
Rising stars and resilient giants in computers and peripherals
PROSPECTS AND OPPORTUNITIES
Reshaping the future of computers and peripherals
Green tech and AI innovation
Technological evolution on the horizon
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
In-car entertainment struggles with technological redundancy and consumer shifts
Minimal innovation as sales contract
Pioneer maintains its lead, as the competitive environment remains fairly static
PROSPECTS AND OPPORTUNITIES
Consumers are seeking budget-friendly alternatives in a shrinking category
Innovation lags, but sustainability could offer a lifeline
In-car entertainment faces decline, but niche opportunities remain
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline for most categories, but home cinema and speaker systems remains a brighter spot
Economic constraints further challenge consumer spending on home audio and cinema
Retailers rely on steep discounts and promotions to attract buyers
PROSPECTS AND OPPORTUNITIES
Smart home audio expands as wireless technology gains popularity
Eco-friendly practices and sustainability may be growth drivers
Home cinema’s immersive experience remains a key selling point
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home video struggles with price sensitivity despite black Friday boost
Sales of premium televisions resilient even as sales of LCD TVs decline
Video players faces near extinction as streaming services reign
PROSPECTS AND OPPORTUNITIES
Growth prospects for OLED TVs outshine LCD TVs
Samsung and LG face growing competition
Innovation in immersive experiences is key to future growth
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Imaging devices resurges along with the rise of nostalgia in the Brazilian market
Carnival and the return of digital cameras
E-commerce drives the reach of Fujifilm and GoPro amidst growing popularity
PROSPECTS AND OPPORTUNITIES
Smartphones will continue to challenge imaging devices
Digital camcorders set to continue to fade for general use
Outdoor activities will help maintain the focus on imaging devices
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wireless speakers continues to dominate portable players and sees significant growth
Promotional events continue to propel sales of wireless speakers in Brazil
Amazon dominates e-readers with Kindle, but faces emerging competition
PROSPECTS AND OPPORTUNITIES
New models expected in wireless speakers amidst high demand for innovation
E-readers faces challenges from digital distractions
Piracy and counterfeiting likely to impact wireless speakers in Brazil
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mobile phones declines in 2023 amidst economic pressures and shifting consumer preferences, but returns to growth in 2024
Consumers opt for affordable options and devices with a longer lifespan
Local dynamics in the competitive landscape
PROSPECTS AND OPPORTUNITIES
5G technology to drive growth in smartphones amidst economic headwinds
New generation of consumers demands sustainable mobile phone solutions
New players and market movements show opportunities on the horizon
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wearable electronics remains resilient amidst economic challenges in Brazil
The rise of running and other sports drives sales of sports-focused products
Apple Watch and Samsung still lead smart wearables, but challengers emerge
PROSPECTS AND OPPORTUNITIES
Innovation set to drive growth in the forecast period
Expanding the audience for wearable electronics through affordable options
The challenges and opportunities in sustainability and the grey market
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Headphones continues to shine despite challenges
TWS earbuds continues to dominate headphones in the Brazilian market
Piracy, and share shake-ups in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Enhanced connectivity and durability in the forecast period
Noise-cancelling technology and its growing importance
Wireless headbands is finding great opportunities in gaming and e-sports
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2019-2024
Table 113 Sales of Headphones by Category: Value 2019-2024
Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

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