Consumer Electronics in Australia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	87 Pages	Euromonitor International	August, 2023	EP18117554

Best Price Guarantee
Price	from $2,650
Length	87 Pages
Publisher	Euromonitor International
Published Date	August, 2023
SKU	EP18117554

Consumer Electronics in Australia

Overall sales of consumer electronics in Australia are stagnating in retail volume terms in 2023, albeit with mixed performances across the different categories. Consumer demand in many categories continued to soften after seeing strong growth during the COVID-19 pandemic, with this being particularly notable in areas such as computers and peripherals. Ongoing supply chain issues are also continuing to cast a shadow over Australia’s consumer electronics industry in 2023, as shortages of key comp...

Euromonitor International's Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Electronics in Australia
Euromonitor International
August 2023
List Of Contents And Tables
CONSUMER ELECTRONICS IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA: Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023; Table 2 Sales of Consumer Electronics by Category: Value 2018-2023; Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023; Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023; Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023; Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023; Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023; Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028; Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028; Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028; Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation negatively impacting sales of new computers
Gaming offers sales opportunities in an otherwise deflated market
Printers the one bright spot as supply shortages persist
PROSPECTS AND OPPORTUNITIES
Uncertain outlook for computers and peripherals as economic pressures take their toll
Peripherals set to come to the fore thanks to home working trend
Cheaper Chinese brands could disrupt the competitive landscape but Apple set to remain on top
CATEGORY DATA: Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023; Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023; Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023; Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023; Table 16 Sales of Computers by Category: Business Volume 2018-2023; Table 17 Sales of Computers by Category: Business Value MSP 2018-2023; Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023; Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023; Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023; Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023; Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023; Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028; Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028; Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028; Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028; Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028; Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028; Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028; Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
In-car navigation becoming redundant as smartphones take over
Pre-installed equipment a further threat to sales
The changing face of in-car entertainment
PROSPECTS AND OPPORTUNITIES
In-car entertainment losing relevance with heavy declines predicted for the forecast period
The need for installation should sustain store-based sales but e-commerce likely to see growing appeal
Innovation will be needed to maintain consumer interest
CATEGORY DATA: Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023; Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023; Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023; Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023; Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023; Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023; Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023; Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028; Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028; Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028; Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales slump with less time at home and less money in consumers’ pockets
Vinyl players find some appeal among music enthusiasts
Soundbars benefiting from new innovations
PROSPECTS AND OPPORTUNITIES
Soundbars still seen to have room to grow
New product development and innovation will be key as competition heats up
Home audio and cinema expected to lose mass appeal with a growing focus on niche groups and more serious audiophiles
CATEGORY DATA: Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023; Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023; Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023; Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023; Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023; Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023; Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023; Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028; Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028; Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028; Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retailers offer huge discounts to attract sales
Consumers go in search of the big screen experience
Gamers willing to spend more to get the best results
PROSPECTS AND OPPORTUNITIES
OLED TVs set to win share from LCD TVs as new players enter the market
AI presents new opportunities for innovation
Televisions taking on an increasingly important role in consumers’ homes
CATEGORY DATA: Table 53 Sales of Home Video by Category: Volume 2018-2023; Table 54 Sales of Home Video by Category: Value 2018-2023; Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023; Table 56 Sales of Home Video by Category: % Value Growth 2018-2023; Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023; Table 58 NBO Company Shares of Home Video: % Volume 2019-2023; Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023; Table 60 Distribution of Home Video by Channel: % Volume 2018-2023; Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028; Table 62 Forecast Sales of Home Video by Category: Value 2023-2028; Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028; Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028; Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to see growth as younger consumers become active again
Smartphones present significant competition but players find growth opportunities in nostalgia trend
Canon remains the king of cameras with its latest product launches
PROSPECTS AND OPPORTUNITIES
Focus expected to increasingly steer towards an audience of professionals and serious enthusiasts
Economic uncertainty presents a serious threat to growth
Retailers likely to increasingly take an omnichannel approach as the offline and online worlds become blurred
CATEGORY DATA: Table 66 Sales of Imaging Devices by Category: Volume 2018-2023; Table 67 Sales of Imaging Devices by Category: Value 2018-2023; Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023; Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023; Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023; Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023; Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023; Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028; Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028; Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028; Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wireless speakers remains key to sales of portable players with a product to suit every budget
E-readers losing appeal despite new models appearing in the market
Smart speakers finding their way into more homes
PROSPECTS AND OPPORTUNITIES
Innovation expected to focus on voice assistants, the IoT, and AI features as consumers look for more from their wireless speakers
Value and portability likely to drive demand in wireless speakers over the forecast period
E-readers set to continue on a downward trend despite new innovations
CATEGORY DATA: Table 77 Sales of Portable Players by Category: Volume 2018-2023; Table 78 Sales of Portable Players by Category: Value 2018-2023; Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023; Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023; Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023; Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023; Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023; Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028; Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028; Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028; Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Apple and Samsung help to sustain demand for new smartphones in 2023 in a challenging economy
Rollout of 5G informing innovation and new product development
Competition heats up as players focus on improved features and more affordable price points
PROSPECTS AND OPPORTUNITIES
Manufacturers and retailers will need to do more to encourage consumers to replace their existing smartphones
Subscription services showing strong potential for leading brands
More sales set to shift online as the offer and quality of service improves
CATEGORY DATA: Table 88 Sales of Mobile Phones by Category: Volume 2018-2023; Table 89 Sales of Mobile Phones by Category: Value 2018-2023; Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023; Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023; Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023; Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023; Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023; Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023; Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028; Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028; Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028; Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028; Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wearable electronics retain their appeal despite economic pressures
Health and fitness features help fuel demand for smart wearables
Consumers look for good design as well as functionality
PROSPECTS AND OPPORTUNITIES
Wearable electronics still full of potential as Australians become more connected
Increased competition predicted but will it take a sizeable bite out of Apple’s share?
5G should positively influence sales
CATEGORY DATA: Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023; Table 102 Sales of Wearable Electronics by Category: Value 2018-2023; Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023; Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023; Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023; Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023; Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023; Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028; Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028; Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028; Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN AUSTRALIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Headphones thriving thanks to the ongoing success of TWS earbuds
Consumers turning to TWS earbuds to cut out noise distractions
Wireless headbands retains a loyal following
PROSPECTS AND OPPORTUNITIES
Players likely to continue focusing on noise cancelling functions to attract home workers
New product development and innovation set to drive advancements in TWS earbuds
E-commerce still has room to grow thanks to convenience, value and wide offer
CATEGORY DATA: Table 112 Sales of Headphones by Category: Volume 2018-2023; Table 113 Sales of Headphones by Category: Value 2018-2023; Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023; Table 115 Sales of Headphones by Category: % Value Growth 2018-2023; Table 116 NBO Company Shares of Headphones: % Volume 2019-2023; Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023; Table 118 Distribution of Headphones by Channel: % Volume 2018-2023; Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028; Table 120 Forecast Sales of Headphones by Category: Value 2023-2028; Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028; Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028