Consumer credit registered modest growth in gross lending and outstanding balances over the review period, as ongoing economic uncertainty led many consumers to retain a conservative approach towards borrowing. In 2024, there was a notable slowdown in gross lending as interest rates rose dramatically from 8.5% in June 2023 to 50% in March 2024. Some consumers were put off by the sharp rise in borrowing costs.
Euromonitor International's Consumer Credit in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Credit market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Credit in Turkey
Euromonitor International
January 2025
List Of Contents And Tables
CONSUMER CREDIT IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers remain cautious when borrowing
Rise in digitalisation as providers pursue an omnichannel approach
Traditional banks face growing competition from fintech
PROSPECTS AND OPPORTUNITIES
Strong banking system to support dynamic growth of loans
Auto loans under pressure from transition to electric vehicles
BNPL is poised for significant growth
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 3 Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029
CONSUMER LENDING IN TURKEY
EXECUTIVE SUMMARY
Consumer lending in 2024: The big picture
Consumer loan interest rates continued to rise
BNPL loans are rapidly gaining popularity
What next for consumer lending?
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029