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Consumer Credit in Turkey

Publisher Euromonitor International
Published Mar 06, 2026
Length 16 Pages
SKU # EP20964399

Description

Turkey’s consumer credit market saw slower growth in 2025 as economic uncertainty and elevated prices kept borrowers cautious. Credit card lending continued to expand, driven by the increasing adoption of cashless transactions and rising consumer confidence in digital payments, while growth in durables lending was fuelled by consumers choosing to spread the cost of big-ticket purchases over time instead of paying upfront. Meanwhile, Buy Now, Pay Later (BNPL) loans benefited from technological ad...

Euromonitor International's Consumer Credit in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Credit market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Consumer Credit in Turkey
Euromonitor International
March 2026
List Of Contents And Tables
CONSUMER CREDIT IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic uncertainty and high prices keep borrowers cautious
INDUSTRY PERFORMANCE
Consumers maintain a conservative approach to borrowing
Rising prices and economic uncertainty encourage consumers to take durables loans
BNPL sees strong growth with technological advancements and shifting consumer preferences
WHAT’S NEXT?
Lending growth is being managed carefully to balance economic stability with consumer financing needs
Evolving consumer caution and market conditions shape lending behaviour
Digitalisation and omnichannel expansion
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONSUMER LENDING IN TURKEY
EXECUTIVE SUMMARY
Intensified consumer reliance on lending solutions in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Many consumers remain dependent on loans amid ongoing inflationary pressure
Digital lending channels and fintech solutions gain traction
Mortgage/housing lending growth driven by rising housing prices
BNPL gaining popularity among consumers
WHAT’S NEXT?
Inflation and rising costs to drive steady value growth of gross consumer lending
Positive outlook for mortgage/housing lending with demand for homeownership, despite affordability challenges
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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