In 2024, positive signs of economic recovery reduced demand for consumer credit in Romania, translating into lower growth in card lending to cover everyday expenses. Romanian households enjoyed greater financial stability due to falling inflation although it remained above 5% in 2024, with GDP growth of 3% in the same year. Card lending is often the last resort when Romanians need extra funds due to the high APR rate.
Euromonitor International's Consumer Credit in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Credit market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Credit in Romania
Euromonitor International
January 2025
List Of Contents And Tables
CONSUMER CREDIT IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic recovery supports demand for higher ticket items
Consumers’ ability to pay back debt improves
Competitive activity is set to intensify
PROSPECTS AND OPPORTUNITIES
Economic growth will spur demand for consumer credit
Fintech providers likely to expand their presence
BNPL to become a key product for younger generations
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 3 Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029
CONSUMER LENDING IN ROMANIA
EXECUTIVE SUMMARY
Consumer lending in 2024: The big picture
2024 key trends
Mortgages see mild recovery as challenges remain
Growing interest in BNPL solidifies
What next for consumer lending?
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029