Consumer credit in the Philippines is expected to continue growing in 2024, with credit cards and various personal lending options - especially auto loans and durable goods financing - driving this expansion. Major banks, including Philippine National Bank (PNB), remain optimistic about future loan repayments as borrowing costs decrease. However, despite this positive outlook, there is still significant untapped potential in the country’s consumer credit market, due to cultural factors, notably...
Euromonitor International's Consumer Credit in Philippines report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Credit market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Consumer Credit in the Philippines
Euromonitor International
December 2024
List Of Contents And Tables
CONSUMER CREDIT IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer credit market set for continued growth in 2024
Digital banks drive lending growth
UnionBank sees digital transformation
PROSPECTS AND OPPORTUNITIES
Digital banks will drive consumer credit growth by empowering underserved Filipinos
New players target youth demographic
Concerns over digital lending practices highlight need for stronger regulation
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 3 Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029
CONSUMER LENDING IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer lending in 2024: The big picture
2024 key trends
Rising demand for affordable home financing
BNPL gains popularity among Gen Zs
What next for consumer lending?
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029