Consumer Credit in Germany

Borrowing in Germany was slow in 2024 due to persistently high interest rates, as a direct result of the European Central Bank's (ECB) monetary tightening policies. The ECB's strategy to control inflation led to increased borrowing costs, thereby having a considerable effect on both consumer and business lending.

Euromonitor International's Consumer Credit in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Credit market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Credit in Germany
Euromonitor International
March 2025
List Of Contents And Tables
CONSUMER CREDIT IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
The impact of ECB policies on German borrowing
Stable loan repayments amid economic pressures
Prioritising existing debt and reduced new lending
PROSPECTS AND OPPORTUNITIES
Rebound in credit activity will be driven by economic stabilisation
Immediate impact of high interest rates on borrowing
Opportunity for green energy investment and future rebound
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2019-2024
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2019-2024
Table 3 Consumer Credit: Gross Lending by Category: Value 2019-2024
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2019-2024
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2024-2029
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2024-2029
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2024-2029
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2024-2029
CONSUMER LENDING IN GERMANY
EXECUTIVE SUMMARY
Consumer lending in 2024: The big picture
Opportunities in green energy investments
Navigating challenges in Germany's housing market
Analysing the impact of Buy Now Pay Later on consumer debt sustainability in Germany
What next for consumer lending?
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2019-2024
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2019-2024
Table 11 Consumer Lending: Gross Lending by Category: Value 2019-2024
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2019-2024
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2019-2024
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2024-2029
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2024-2029
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2024-2029
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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