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Consumer Credit in Denmark

Publisher Euromonitor International
Published Feb 09, 2026
Length 15 Pages
SKU # EP20883995

Description

Demand for consumer credit picked up again in 2025 as inflation stabilised and interest rates were reduced. Nonetheless, many consumers continued to exercise caution due to prevailing high unemployment and uncertainty around the economy and the current geopolitical situation.

Euromonitor International's Consumer Credit in Denmark report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Credit market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Consumer Credit in Denmark
Euromonitor International
February 2026
List Of Contents And Tables
CONSUMER CREDIT IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cautious optimism supports growth in consumer credit in 2025
INDUSTRY PERFORMANCE
Demand for consumer credit picks up as interest rates fall
Education not something Danes are willing to compromise on
BNPL now a key player in the consumer credit landscape
PROSPECTS AND OPPORTUNITIES
Cautiously optimistic outlook for consumer credit
Home lending set to remain the key category within consumer credit
Alternative lenders expected to gain share
CATEGORY DATA
Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
CONSUMER LENDING IN DENMARK
EXECUTIVE SUMMARY
Brighter economic outlook benefits consumer lending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Improvements in the economy boost consumer lending in 2025
Improvements seen in mortgages/housing as interest rates fall
BNPL proving popular but with room to grow
WHAT’S NEXT?
Brighter outlook for the Danish economy and consumer lending
Competition for customers likely to intensify as market improves
Card lending set for strong growth
MARKET DATA
Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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