Consumer Appliances in Sweden

Consumer Appliances in Sweden


The consumer appliances market in Sweden saw volume sales fall in 2023, following higher demand during the COVID-19 crisis when consumer spending was much more focused on the domestic environment. While the decline in volume sales seen in 2023 was in part due to normalisation after growth during the pandemic, it was also influenced by the challenging economic environment at the end of the review period. Consumer appliances are typically purchased on credit or savings and higher interest rates an...

Euromonitor International's Consumer Appliances in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Appliances in Sweden
Euromonitor International
December 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN SWEDEN
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume sales decline
Higher prices, but slowing growth
Energy efficiency
PROSPECTS AND OPPORTUNITIES
Weak economic outlook shaping consumer purchasing patterns
Consumers’ focus on sustainability set to continue growing
Connectivity presents upmarket opportunities
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in retail volumes
Pricing continues to rise
Innovation linking energy efficiency, cost efficiency, and sustainability
PROSPECTS AND OPPORTUNITIES
Challenging economic environment shaping demand
Moderating unit price increases
Innovation to focus on smart technologies
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume decline
Demand for convenience amidst hectic lifestyles supports continued demand
Discounting activity moderates price increases
PROSPECTS AND OPPORTUNITIES
Economic uncertainty to continue to impact demand
Increase in single and two-person households to affect demand
Innovation and a growing focus on services
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in retail volumes to more normalised level
Multi-functionality becoming increasingly significant
Aspiring hobby cooks
PROSPECTS AND OPPORTUNITIES
Large cooking appliances faces economic challenges
Continued emphasis on multi-functionality
Ongoing development of connectivity
CATEGORY DATA
Table 84 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 88 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 89 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 93 NBO Company Shares of Ovens: % Volume 2019-2023
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Cookers: % Volume 2019-2023
Table 98 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Contraction of retail volumes
Emphasis on customisation
Multi-functionality becoming increasingly prominent
PROSPECTS AND OPPORTUNITIES
Gloomy economic outlook
Substitution threat
Moderating price growth
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 114 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Multi-functionality trend contributes to falling volumes
Higher retail price points
Consumers increasingly look for convenience
PROSPECTS AND OPPORTUNITIES
Economic situation dampening demand
Multi-functionality to further dampen growth rates
Design growing in importance
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower sales volumes
Health and wellness a growing influence on demand
Higher retail price points
PROSPECTS AND OPPORTUNITIES
Persistently challenging economic conditions
Further development of the health and wellness trend
Growing focus on multi-functionality
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 132 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower sales volumes
Removing the chore from cleaning
Stick and robotic vacuum cleaners see efficacy improvements
PROSPECTS AND OPPORTUNITIES
Enduring economic uncertainty to influence consumer behaviour
Sustainability and respiratory health concerns
Vacuum cleaners moving towards multi-functionality
CATEGORY DATA
Table 166 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 167 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 170 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in retail volume sales
Higher retail price points
Multi-functional personal care appliances
PROSPECTS AND OPPORTUNITIES
Cost of living pressures to dampen demand
Greater connectivity
Concentrated competitive landscape
CATEGORY DATA
Table 140 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 141 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 144 Sales of Body Shavers by Format: % Volume 2018-2023
Table 145 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 146 NBO Company Shares of Personal Care Appliances 2019-2023
Table 147 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume increase despite economic challenges
Dehumidifiers performs particularly well
Increased prices
PROSPECTS AND OPPORTUNITIES
Further growth expected
Growing interest in design
Respiratory health considerations
CATEGORY DATA
Table 153 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 154 Sales of Air Treatment Products by Category: Value 2018-2023
Table 155 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 156 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 157 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 158 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 159 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 160 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 161 Production of Air Conditioners: Total Volume 2018-2023
Table 162 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 163 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 164 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

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