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Consumer Appliances in Mexico

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from $2,650 126 Pages Euromonitor International December, 2023 EP18398214
Best Price Guarantee
Price from $2,650
Length 126 Pages
Publisher Euromonitor International
Published Date December, 2023
SKU EP18398214

Consumer Appliances in Mexico


Mexico's consumer appliances sector has encountered significant challenges in 2023, though has managed to register positive growth overall in terms of volume sales. Yoelle Rojas, director of the Nuevo León Electrical Appliances Cluster (Clelac), anticipated that the year would be marked by the ongoing trend of nearshoring. The previous year witnessed substantial industry developments with announcements of new facilities and expansions by companies such as Hisense, Whirlpool, Bosch, and Danfoss.

Euromonitor International's Consumer Appliances in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Appliances in Mexico
Euromonitor International
December 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN MEXICO
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
More time at home supports continued growth in 2023
Extreme weather and high inflation impact progress
Producers and consumers focus on energy-efficiency, while Mabe maintains leadership
PROSPECTS AND OPPORTUNITIES
Samsung’s innovation presents competitive threat to Controladora Mabe
Innovation centres on energy-saving and smart connectivity
Discounts and promotions to remain key growth drivers as consumers remain highly price-sensitive
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Work-from-home trends support growth as consumers focus on domestic efficiency, with low penetration leaving room for further expansion
Cost-of-living crisis pushes consumers to budget-friendly options
Players increase promotional offers, while consumers remain concerned with saving energy
PROPSECTS AND OPPORTUNITIES
Persistent urbanisation and busier lifestyles to inform innovation
Technological advancements aim to encourage replacement purchases
Convenience, efficiency and connectivity as key growth drivers
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers slowly gains ground in 2023, driven partly by property development
Players continue to invest in e-commerce channel, as product portfolios show wider variety
Dishwashers pushed as eco-friendly alternative to manual washing
PROSPECTS AND OPPORTUNITIES
Low consumer interest will continue to curb growth, though potential remains for expansion
Hisense set to open the door to more favourably-priced options
Innovation will continue to drive progress in dishwashers
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Centrality of home-life supports sales in large cooking appliances
Health and eco-friendly trends support demand and prompt innovation
Controladora Mabe holds on to number one spot in 2023 as players respond to increasingly sophisticated consumer demand
PROSPECTS AND OPPORTUNITIES
Persistent price sensitivity limits growth potential, with high-end innovation set to remain niche
Whirlpool presents challenge to Cotroladora Mabe’s overall leadership as the pace of innovation steps up
Koblenz makes a grab for a larger slice of share
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of microwaves benefit from post-pandemic habits and ongoing growth in construction
Profeco works to reassure consumers about safety of microwave cooking
Energy efficiency and convenience remain key claims of new products
PROSPECTS AND OPPORTUNITIES
Convenience and affordability mean more households likely to opt for microwave purchases
Competition in microwaves set to heat up as players increase investment innovation
LG and Teka likely to gain share, while general merchandise stores will remain leading distribution channel for microwaves
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category growth driven by persistent home cooking and baking trends, as well as urban development in 2023
Slow juicers continues to benefit from rising health and wellness trends
Government push for energy efficiency impacts innovation and marketing strategies
PROSPECTS AND OPPORTUNITIES
Positive growth forecast as consumers continue to focus on healthier eating habits
Greater investment and a focus on premiumisation anticipated for forecast period.
E-Commerce will continue to rise, benefitting from substantial investment
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home cooking and health trends support overall growth in 2023
Brands adapt to changing household dynamics, while consumers cook for money
E-Commerce sees further growth as brands increase investment in the channel
PROSPECTS AND OPPORTUNITIES
Positive growth forecast for overall category, with coffee machines proving particularly popular
New product development will remain key to boosting growth
Rising health conscious to shape demand and innovation
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth curbed by lack of consumer interest
Robotic vacuum cleaners keep on rising
Competition intensifies, encouraging a wider variety of more affordable products
PROSPECTS AND OPPORTUNITIES
Positive growth to continue, with wealthier consumers driving demand for smart cleaners
Investment and innovation in robotic vacuum cleaners expected to increase
Competition set to intensify as players woo consumers with advanced technology
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair care appliances sees continued growth in 2023
Social media influencers bolster interest in beauty routines at home, supporting sales
E-Commerce remains key channel for category expansion
PROSPECTS AND OPPORTUNITIES
Modest overall growth forecast for personal care appliances in Mexico
Innovation necessary for players to maintain competitive edge
New and smaller players hold potential for further category growth
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN MEXICO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air treatment products records robust growth in 2023 despite broader economic challenges
Rising concern with energy costs and efficiency prompt greater interest in greener air conditioning units
Energy-saving innovations attract more consumers
PROSPECTS AND OPPORTUNITIES
Positive growth forecast as consumers grapple with climate change
Innovation to be informed by energy efficiency
Air purifiers set to benefit from heightened awareness of importance of clean air indoors
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

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