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Consumer Appliances in Greece

Publisher Euromonitor International
Published Feb 26, 2026
Length 89 Pages
SKU # EP20935035

Description

The consumer appliances market in Greece witnessed subtle growth in 2025, driven by a strong housing market and increasing demand for energy-efficient and smart appliances. Retail volume sales climbed by 3% in 2025, following an overall decline in 2024, as the positive impact from government subsides tapered off. Retail volume sales of refrigeration appliances and air conditioners surged in 2022-23 as consumers took advantage of government subsidies to upgrade appliances to a higher energy class...

Euromonitor International's Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

89 Pages
Consumer Appliances in Greece
Euromonitor International
February 2026
List Of Contents And Tables
CONSUMER APPLIANCES IN GREECE
EXECUTIVE SUMMARY
Modest rebound reflects healthy demand for consumer appliances
KEY DATA FINDINGS
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Strong housing market fuels demand for consumer appliances
CHART 3 Developments In The Housing Market Drive Growth
Energy efficiency drives sales despite economic pressures
CHART 4 Appliances With High Energy Rating Perform Well
Health and wellness trend shapes
CHART 5 Health and Wellness Shapes Trends in Small Appliances
WHAT’S NEXT?
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
CHART 6 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
Leading players maintain dominance supported by premiumisation
CHANNELS
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
ECONOMIC CONTEXT
CHART 7 Real GDP Growth and Inflation 2020-2030
CHART 8 PEST Analysis in Greece 2025
CONSUMER CONTEXT
CHART 9 Key Insights on Consumers in Greece 2025
CHART 10 Consumer Landscape in Greece 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
AIR CONDITIONERS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Air conditioners benefit from climate change
CHART 11 Key Trends 2025
CHART 12 Analyst Insight
INDUSTRY PERFORMANCE
Climate change boosts air conditioner sales
CHART 13 Climate change Is Favourable To Category Performance
Sustainability drives value sales growth
CHART 14 Retailers Offer Discount Vouchers for Recycling Old Appliances
Smart features become standard in air conditioners
CHART 15 Smart Appliances Gain Market Share
WHAT’S NEXT?
Greece air conditioners market to grow steadily
Split air conditioners to remain dominant
Sustainability drives premiumisation and growth
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through competitive pricing
CHANNELS
Specialist retailers dominate air conditioner sales
E-commerce plays a limited but growing role
COUNTRY REPORTS DISCLAIMER
DISHWASHERS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dishwashers market reports weaker growth in 2025
CHART 16 Key Trends 2025
CHART 17 Analyst Insight
INDUSTRY PERFORMANCE
Strong demand for dishwashers driven by housing market
CHART 18 Volume Sales Linked To New House Purchases
Eco features become more mainstream in dishwashers
CHART 19 Eco Features Become More Mainstream
Space restrictions drive growth of compact dishwashers
CHART 20 Space Restrictions Drive Growth Of Compact Dishwashers
WHAT’S NEXT?
Consumers prioritise energy efficiency and smart features
Built-in dishwashers to maintain market dominance
Sustainability and smart features drive business growth
COMPETITIVE LANDSCAPE
Bsch ikiakes siskeves sa maintains lead amid price sensitivity
CHANNELS
Specialists retailers maintain lead with e-commerce growth
COUNTRY REPORTS DISCLAIMER
FOOD PREPARATION APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Food preparation appliances witness strong volume growth
CHART 21 Key Trends 2025
CHART 22 Analyst Insight
INDUSTRY PERFORMANCE
Consumers prioritise essential spending over appliance purchases
CHART 23 Influencers and Cooking Shows Key to Shaping Trends in Food Preparation Appliances
Affordability drives dynamic growth in mixers
Ninja and Nutribullet drive innovation with new launches
CHART 24 Launch of Nutribullet Drives Growth In Juicers
WHAT’S NEXT?
Consumers favour affordable options amid economic pressures
Blenders to remain dominant, mixers show dynamic growth
Sustainability and convenience trends to shape future
COMPETITIVE LANDSCAPE
Ninja and Nutribullet claim share changes
CHART 25 Ninja Gains A Stronger Foothold In 2025
CHANNELS
E-commerce gains traction with wider product variety and competitive prices
COUNTRY REPORTS DISCLAIMER
HEAT PUMPS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive housing market and sustainable benefits drive sales of heat pumps
CHART 26 Key Trends 2025
CHART 27 Analyst Insight
INDUSTRY PERFORMANCE
Government subsidies and housing market drive sales growth
CHART 28 Heat Pumps Benefit From Developments in The Housing Market
Energy efficiency and lower running costs drives demand for eco-friendly solutions
Heron and AHI carrier drive eco-friendly innovation
CHART 29 Energy Efficiency Drives Growth Of Heat Pumps
WHAT’S NEXT?
Government incentives and energy efficiency drive growth
Air to water heat pumps dominate the market
Incentives and sustainability shape the future
COMPETITIVE LANDSCAPE
Premium brands maintain lead as cheaper alternatives gain share
CHANNELS
Builder merchants and specialists dominate distribution
E-commerce gains traction with competitive pricing and convenience
COUNTRY REPORTS DISCLAIMER
HOME LAUNDRY APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady volume growth for home laundry appliances
CHART 30 Key Trends 2025
CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
Developments in housing market drive volume growth
CHART 32 Developments In the Housing Market Drive Volume Growth
Smart features become more mainstream
CHART 33 Smart Features Become More Mainstream
Energy efficiency drives upgrade purchases
CHART 34 Energy Efficiency Becomes More Important
WHAT’S NEXT?
Consumers prioritise energy efficiency and smart technology
Larger capacity washing machines lead sales by 2030
European right to repair legislation to impact replacement purchases
COMPETITIVE LANDSCAPE
Top players maintain lead as market remains concentrated
CHANNELS
Specialists retailers lead with flexible payment options
E-commerce growth driven by online players and flexible shopping
COUNTRY REPORTS DISCLAIMER
LARGE COOKING APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for large cooking appliances remains upbeat
CHART 35 Key Trends 2025
CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
Housing market trends drive volume growth
CHART 37 Developments in The Housing Market Drives Volume Growth
Premiumisation trend reflects stronger demand for induction hobs
CHART 38 Shift to Induction Hobs Contributes to Value Growth
Limited impact of Smart and AI-powered appliances
WHAT’S NEXT?
Consumers drive premiumisation with energy-efficient appliances
Induction hobs lead growth in built-in appliances
Regulatory environment and sustainability shape future
COMPETITIVE LANDSCAPE
BSH Ikiakes Siskeves SA and Pyramis Metallourgia SA maintain dominance
CHANNELS
Specialists retailers dominate sales with flexible payment methods
E-commerce growth driven by specialists retailers and pure players
COUNTRY REPORTS DISCLAIMER
MICROWAVES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premium models gain appeal
CHART 39 Key Trends 2025
CHART 40 Analyst Insight
INDUSTRY PERFORMANCE
Premium and built-in models drive sales growth
CHART 41 Developments In The Housing Market Favours Built-In Models
Multi-functional microwaves are gaining appeal
CHART 42 Multifunctionality Is a Key Trend In Microwaves
WHAT’S NEXT?
Consumers drive demand for premium and multifunctional microwaves
Built-in microwaves to outperform freestanding microwaves in growth
Smart home trend and sustainability to shape future sales
COMPETITIVE LANDSCAPE
Leading manufacturers maintain dominance through premiumisation
CHANNELS
Specialist retailers lead microwaves sales with expert advice
E-commerce gains traction with competitive pricing and wide offerings
COUNTRY REPORTS DISCLAIMER
PERSONAL CARE APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth for personal care appliances
CHART 43 Key Trends 2025
CHART 44 Analyst Insight
INDUSTRY PERFORMANCE
At-home grooming gains share
CHART 45 At Home Grooming Is Driving Demand For Personal Care Appliances
Premiumisation drives value sales
Demand for convenience drives innovation in product design
CHART 46 Dyson performance is boosting value sales
CHART 47 Design and functionalities under the spotlight of developments
WHAT’S NEXT?
Solid growth prospects for personal care appliances
Hair care appliances to lead growth, driven by styling brushes
Premiumisation and sustainability to shape future developments
COMPETITIVE LANDSCAPE
Competitive landscape is moderately concentrated
CHANNELS
Fragemented distribution of personal care appliances
COUNTRY REPORTS DISCLAIMER
REFRIGERATION APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Declining sales after surge in demand over 2022-23
CHART 48 Key Trends 2025
CHART 49 Analyst Insight
INDUSTRY PERFORMANCE
Lack of government subsidies leads to volume decline
Smart features are starting to gain traction
CHART 50 Smart Features Remain Limited to Premium Models
Premium models benefit from trend towards energy efficiency
CHART 51 Energy Efficiency Is a Key Trend in Refrigeration Appliances
WHAT’S NEXT?
Smart features drive premiumisation and sales growth
Built-in appliances gain traction amidst economic stability
Sustainability to drive future growth of premium models
COMPETITIVE LANDSCAPE
BSH Ikiakes Siskeves SA holds strong lead in refrigeration appliances market
CHANNELS
Specialist retailers drive sales with competitive pricing
Retail e-commerce sales rise in 2025
COUNTRY REPORTS DISCLAIMER
SMALL COOKING APPLIANCES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Favourable performance for small cooking appliances
CHART 52 Key Trends 2025
CHART 53 Analyst Insight
INDUSTRY PERFORMANCE
Healthy living and busy lifestyles drive demand
CHART 54 Coffee Machines Benefit From Channel Shifts
Healthy living drives innovation in small cooking appliances
CHART 55 The Healthy Living Trend Is Shaping Trends In Cooking Appliances
Ninja gains market share with premium air fryers
CHART 56 SharkNinja Gains Market Share Within Air Fryers In 2025
WHAT’S NEXT?
Premium brands drive growth through innovation
Air fryers and multicookers to lead growth
Smart features and at-home coffee consumption to drive sales
COMPETITIVE LANDSCAPE
Niche brands gain share as SharkNinja momentum continues
CHANNELS
E-commerce share grows as consumers seek convenience and competitive prices
COUNTRY REPORTS DISCLAIMER
VACUUM CLEANERS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth opportunities prevail despite market decline
CHART 57 Key Trends 2025
CHART 58 Analyst Insight
INDUSTRY PERFORMANCE
Vacuum cleaners market shows declining sales over 2025
CHART 59 Stick Vacuum Cleaners Drive Sales Growth
Smart features boost value growth in robotic vacuum cleaners
CHART 60 Smart vacuum cleaners contribute to value growth
Dyson drives premiumisation with innovative cordless vacuum
CHART 61 Premiumisation Contributes To Value Growth
WHAT’S NEXT?
Convenience and energy efficiency drives future sales
Standard vacuum cleaners remain dominant but face challenges
Premiumisation to nurture value growth
COMPETITIVE LANDSCAPE
BSH Ikiakes Siskeves SA and Miele Hellas SA
CHANNELS
E-commerce retailers are driving shifts in distribution
COUNTRY REPORTS DISCLAIMER

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