Consumer Appliances in Germany

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	125 Pages	Euromonitor International	December, 2023	EP18391715

Best Price Guarantee
Price	from $2,650
Length	125 Pages
Publisher	Euromonitor International
Published Date	December, 2023
SKU	EP18391715

Consumer Appliances in Germany

In 2023, the German consumer appliances industry was navigating through a complex landscape, showing varying developments across different categories. Major and small appliances have each faced their own unique set of challenges and opportunities. Inflation has played a critical role in shaping consumer behaviour and market dynamics, significantly affecting purchasing power and demand patterns. The uncertain energy market, encompassing both electricity and gas, has been a key factor influencing...

Euromonitor International's Consumer Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Appliances in Germany
Euromonitor International
December 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS: Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024; Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA: Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023; Table 4 Sales of Consumer Appliances by Category: Value 2018-2023; Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023; Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023; Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023; Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023; Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023; Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023; Table 11 Sales of Small Appliances by Category: Volume 2018-2023; Table 12 Sales of Small Appliances by Category: Value 2018-2023; Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023; Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023; Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023; Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023; Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023; Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023; Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023; Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023; Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028; Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028; Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028; Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028; Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028; Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028; Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028; Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028; Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028; Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028; Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028; Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
REFRIGERATION APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers favouring longevity over frequent replacements
Sustainability is being increasingly embraced
Players highlighting their eco-centric advances
PROSPECTS AND OPPORTUNITIES
All-in-one solutions
The advance of “no frost” models
Brands will need to try and integrate smart features with reliability and durability
CATEGORY DATA: Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023; Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023; Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023; Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023; Table 37 Sales of Freezers by Format: % Volume 2018-2023; Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023; Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023; Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023; Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2019-2023; Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023; Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023; Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023; Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023; Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023; Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023; Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023; Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023; Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023; Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028; Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028; Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028; Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Uniform development across the categories
High energy efficiency establishes itself as standard
German models continue to lead home laundry appliances
PROSPECTS AND OPPORTUNITIES
Slow recovery for the majority of categories
From smart to intelligent devices
Substitution effects across the categories
CATEGORY DATA: Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023; Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023; Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023; Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023; Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2018-2023; Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023; Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023; Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2019-2023; Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023; Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023; Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023; Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023; Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028; Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028; Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028; Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in upgrade purchases impacts sales of dishwashers
Consumers tending to plan for the long term
BSH strengthens its share in dishwashers
PROSPECTS AND OPPORTUNITIES
Ground-breaking new features needed to persuade German consumers to upgrade their existing dishwashers
Intelligent dishwashers on the rise
E-commerce and omnichannel retailing still have lots of potential
CATEGORY DATA: Table 71 Sales of Dishwashers by Category: Volume 2018-2023; Table 72 Sales of Dishwashers by Category: Value 2018-2023; Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023; Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023; Table 75 Sales of Dishwashers by Format: % Volume 2018-2023; Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2019-2023; Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023; Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023; Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023; Table 80 Production of Dishwashers: Total Volume 2018-2023; Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028; Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028; Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028; Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances continues to decline in 2023
Emphasis on intelligent and eco-friendly solutions
Digital commerce evolution and changes to Germans’ purchasing patterns
PROSPECTS AND OPPORTUNITIES
German focus on eco-friendly appliances
Modular appliances in German urban settings
The rise of IoT in German kitchens
CATEGORY DATA: Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023; Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023; Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023; Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023; Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023; Table 90 Sales of Ovens by Connected Appliances: % Volume 2019-2023; Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023; Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023; Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023; Table 94 NBO Company Shares of Ovens: % Volume 2019-2023; Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023; Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023; Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023; Table 98 NBO Company Shares of Cookers: % Volume 2019-2023; Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023; Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023; Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023; Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028; Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028; Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028; Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Integration of smart technologies
Health-centric cooking capabilities
Compact models in demand among Germany’s urban residents
PROSPECTS AND OPPORTUNITIES
Sustainable materials and eco-friendly features
Integration of AI and personalised cooking programmes
Expansion of multifunctionality and combination devices
CATEGORY DATA: Table 106 Sales of Microwaves by Category: Volume 2018-2023; Table 107 Sales of Microwaves by Category: Value 2018-2023; Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023; Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023; Table 110 Sales of Microwaves by Connected Appliances: % Volume 2019-2023; Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023; Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023; Table 113 Distribution of Microwaves by Format: % Volume 2018-2023; Table 114 Production of Microwaves: Total Volume 2018-2023; Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028; Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028; Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028; Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Embracing culinary diversity through multifunctionality
Smart integration and recipe assistance
International landscape with a wide range of products
PROSPECTS AND OPPORTUNITIES
Health-centric innovations as a key area
Personalised user experiences
Artisanal craftsmanship meets technology
CATEGORY DATA: Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023; Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023; Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023; Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023; Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023; Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023; Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023; Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028; Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028; Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028; Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness driving technology and sales
Consumers looking for convenience and compactness
Balancing tradition and innovation
PROSPECTS AND OPPORTUNITIES
The rise of intelligent kitchens with connected appliances
Embracing green initiatives in culinary technology
The confluence of aesthetics, personalisation and market potential
CATEGORY DATA: Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023; Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023; Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023; Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023; Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023; Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023; Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023; Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023; Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028; Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028; Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028; Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
The ascendancy of robotic and smart vacuum cleaners
Emphasis on allergen filtration
Balancing brand heritage and innovation
PROSPECTS AND OPPORTUNITIES
Evolving consumer preferences
The future of interconnected cleaning
Customisability and advanced functionalities
CATEGORY DATA: Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023; Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023; Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023; Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023; Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2019-2023; Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023; Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023; Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023; Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028; Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028; Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028; Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise of hair care innovations
Holistic oral care solutions
Diverse offerings and brand alliances
PROSPECTS AND OPPORTUNITIES
Multifunctionality, portability and seamless integration
AI-driven personalisation and enhanced connectivity
Integration of beauty and technology
CATEGORY DATA: Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023; Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023; Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023; Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023; Table 158 Sales of Body Shavers by Format: % Volume 2018-2023; Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023; Table 160 NBO Company Shares of Personal Care Appliances 2019-2023; Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023; Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023; Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028; Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028; Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028; Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Enhanced indoor air quality solutions
Advanced integration in smart cooling technologies
Straddling tradition and technological advancements
PROSPECTS AND OPPORTUNITIES
Intuitive user-centric designs in air treatment
Health and wellness integration in air treatment
Enhanced portability and flexibility in air treatment solutions
CATEGORY DATA: Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023; Table 168 Sales of Air Treatment Products by Category: Value 2018-2023; Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023; Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023; Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2019-2023; Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023; Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023; Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023; Table 175 Production of Air Conditioners: Total Volume 2018-2023; Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028; Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028; Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028; Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028