Consumer Appliances in Argentina

Consumer Appliances in Argentina


Consumer appliances in Argentina is set to record a double-digit decline in volume sales in 2024, with almost every category expected to register negative results in this respect. The market-wide downturn reflects the extremely challenging trading conditions that have ensued from radical reforms undertaken by the administration of President Javier Milei in an effort to break the cycle of chronic budget deficits, persistently high inflation, currency depreciation and economic crises that has plag...

Euromonitor International's Consumer Appliances in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Consumer Appliances in Argentina
Euromonitor International
December 2024
List Of Contents And Tables
CONSUMER APPLIANCES IN ARGENTINA
EXECUTIVE SUMMARY
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 11 Sales of Small Appliances by Category: Volume 2019-2024
Table 12 Sales of Small Appliances by Category: Value 2019-2024
Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand plummets due to fallout of sweeping economic reforms
Local manufacturers reduce output and trim their workforces
Frimetal and Controladora Mabe remain the outright leaders
PROSPECTS AND OPPORTUNITIES
Rapid rebound in volume sales projected from 2025
Locally manufactured products expected to lose ground to imports
Migration to technologically advanced models will shorten replacement cycles
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Table 37 Sales of Freezers by Format: % Volume 2019-2024
Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
HOME LAUNDRY APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Volume sales decline dramatically amidst massive economic upheaval
Collapse in demand compels companies to cut production and lay off workers
Controladora Mabe retains its commanding lead
PROSPECTS AND OPPORTUNITIES
Strong return to growth predicted in 2025
Semi-automatic washing machines set to continue losing ground
Large capacity automatic washing machines expected to become more popular
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
DISHWASHERS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dishwashers fares slightly better than other major appliances categories in 2024
Cuts to energy subsidies reduce appeal of dishwashers for many consumers
Whirlpool surpasses Controladora Mabe to claim the top spot
PROSPECTS AND OPPORTUNITIES
Outlook is positive but household penetration rate will remain low
Demographic trends may temper growth potential
Slimline and table-top models expected to make gains
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2019-2024
Table 72 Sales of Dishwashers by Category: Value 2019-2024
Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
Table 80 Production of Dishwashers: Total Volume 2019-2024
Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
LARGE COOKING APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cookers shows lowest rate of volume decline as overall demand falls sharply
Escorial imposes temporary layoffs at its Mar del Plata factory
Local brands continue to dominate large cooking appliances
PROSPECTS AND OPPORTUNITIES
Volume sales expected to increase steadily after solid rebound in 2025
Electric models set to continue gaining ground in cookers
Ovens and built-in hobs predicted to grow fastest in volume terms
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
MICROWAVES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing threat from alternative appliances compounds impact of economic crisis
Most microwaves sold in Argentina are manufactured domestically
Local players BGH and New San retain the lion’s share of sales
PROSPECTS AND OPPORTUNITIES
Rebound expected in 2025 but competition from electric mini ovens will intensify
Microwaves set to lose further ground to air fryers
Health concerns will remain a significant challenge
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2019-2024
Table 107 Sales of Microwaves by Category: Value 2019-2024
Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
Table 114 Production of Microwaves: Total Volume 2019-2024
Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
FOOD PREPARATION APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Food preparation appliances weathers economic storm better than most categories
Rising interest in cooking remains a key demand driver
New San retains lead as Philips continues to lose ground
PROSPECTS AND OPPORTUNITIES
Solid recovery in demand expected from 2025
Blenders and juice extractors best placed to profit from healthy eating trend
Competitive threat from kitchen robots should be limited by high unit prices
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
SMALL COOKING APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Small cooking appliances is the most resilient of the main market categories
Air fryers bucks declining trend evident across consumer appliances
New San consolidates overall lead in a fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
Small cooking appliances set to remain one of the better performing market areas
Air fryers will continue to expand at an impressive pace
Models with more stylish design features expected to fare well
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
VACUUM CLEANERS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stick and robotic categories prove most resilient to difficult trading conditions
Cylinder vacuum cleaners still the dominant type in volume sales terms
Visuar, New San and First Rate remain the top three players
PROSPECTS AND OPPORTUNITIES
Full recovery in volume sales anticipated by the end of 2025
Outlook is brightest for robotic vacuum cleaners
Rising pet ownership will mitigate threat posed by interior design trends
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
PERSONAL CARE APPLIANCES IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand plunges as consumers rein in non-essential spending
Beauty specialist retailers channel continues to make distribution gains
Arimex Importadora retains overall lead as Philips regains some ground
PROSPECTS AND OPPORTUNITIES
Relatively low unit prices and financing offers will aid recovery from 2025
Body shavers will continue to profit from changes in male grooming standards
Hair care appliances will remain the biggest category in volume terms
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
AIR TREATMENT PRODUCTS IN ARGENTINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for all product types collapses amidst steep drop in purchasing power
Vast majority of air conditioners sold in Argentina are locally manufactured
Domestic players New San, Liliana and BGH retain top three positions
PROSPECTS AND OPPORTUNITIES
Recovery likely to be relatively sluggish after strong rebound in 2025
Seasonality will continue to become less pronounced
Affordability factor should temper declining trend in window air conditioners
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
Table 175 Production of Air Conditioners: Total Volume 2019-2024
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings