New Concepts in Loyalty

This report examines the innovative concepts that help transform loyalty programmes, showcasing how they are evolving, expanding their reach, and becoming more relevant to today’s consumers. By analysing emerging trends, new loyalty models and technologies, the report highlights the key strategies that enable brands to enhance engagement, personalise experiences and drive long-term customer loyalty.

Euromonitor International’s New Concepts in Loyalty report is designed specifically for current and potential stakeholders in the emerging loyalty industry. It provides data and insights about the latest developments in the customer loyalty space. The report explores how loyalty programmes are evolving, triggering businesses to redefine their strategies and operating models. The report highlights key consumer trends which help outline effective roadmaps to accelerate growth opportunities.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Loyalty market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Executive summary
Introduction
Leveraging disruptive technology to reinvent loyalty programmes
Using micro-segmentation to maximise retention
Conclusion

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