As cost-of-living pressures continue to influence consumer spending patterns in 2024, households in New Zealand are increasingly rationalising their expenditure, particularly on soft drinks. In this environment, consumer attention has shifted to categories that better align with residual health and wellness trends, leaving powdered concentrates struggling to maintain relevance. Although these products offer competitive pricing and often have a private label presence, they face a challenging mark...
Euromonitor International's Concentrates in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Concentrates market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Concentrates in New Zealand
Euromonitor International
November 2024
List Of Contents And Tables
CONCENTRATES IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lack of dynamism impacts powdered concentrates
Downtrading to private label in response to cost-of-living pressures
Barkers of Geraldine expand into non-traditional adjacencies
PROSPECTS AND OPPORTUNITIES
Health and wellness trends expected to gain traction with economic recovery
Digital engagement as a key growth driver for local brands
Economic recovery presents opportunities for local craft and artisanal brands
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 3 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024